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The University of Texas at Dallas Bachelor’s in Marketing

148 Bachelor's Degrees Awarded
$49,475 Average Salary
$17,063 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at The University of Texas at Dallas. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.

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Rankings for the UT Dallas Bachelor’s in Marketing

#100 in the U.S
#8 in Texas

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. UT Dallas was ranked #100 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #8 in Texas.

Here are some of the other rankings for UT Dallas.

Ranking TypeRank
Best Value Master’s Degree Colleges for Marketing (With Aid)5
Best Value Master’s Degree Colleges for Marketing (Income Over $110k)7
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)13
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k)14
Most Popular Master’s Degree Colleges for Marketing14
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k)14
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k)15
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k)18
Best Marketing Master’s Degree Schools26
Best Marketing Master’s Degree Colleges for Veterans30
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)42
Most Focused Master’s Degree Colleges for Marketing42
Highest Paid Master’s Degree Marketing Graduates44
Best Value Colleges for Marketing (With Aid)45
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)51
Most Popular Colleges for Marketing53
Best Value Master’s Degree Colleges for Marketing56
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)61
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)66
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)70
Best Marketing Bachelor’s Degree Schools83
Most Popular Bachelor’s Degree Colleges for Marketing88
Best Value Colleges for Marketing (Income $48-$75k)95
Best Marketing Schools100
Best Value Colleges for Marketing (Income $30-$48k)119
Highest Paid Bachelor’s Degree Marketing Graduates119
Best Value Colleges for Marketing (Income Over $110k)122
Best Value Colleges for Marketing (Income $0-$30k)128
Best Marketing Bachelor’s Degree Colleges for Veterans164
Best Value Colleges for Marketing (Income $75-$110k)165
Best Marketing Colleges for Veterans182
Highest Paid Marketing Graduates219
Most Focused Colleges for Marketing356
Most Focused Bachelor’s Degree Colleges for Marketing462
Best Value Bachelor’s Degree Colleges for Marketing472
Best Value Colleges for Marketing548

How Much Does a Bachelor’s in Marketing from UT Dallas Cost?

$13,992 Average Tuition and Fees (In-State)
$17,063 Average Student Debt

UT Dallas Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at UT Dallas was $1,624 per credit hour for out-of-state students. The average for in-state students was $583 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$13,992$38,970
Books and Supplies$1,200$1,200
On Campus Room and Board$11,762$11,762
On Campus Other Expenses$3,790$3,790

Learn more about UT Dallas tuition and fees.

UT Dallas Marketing Bachelor’s Student Debt

One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Marketing students who received their bachelor’s degree at UT Dallas took out an average of $17,063 in student loans. That is 29% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UT Dallas?

$49,475 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from UT Dallas is $49,475 per year. That is 25% higher than the national average of $39,622.

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Does UT Dallas Offer an Online Bachelor’s in Marketing?

Online degrees for the UT Dallas marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UT Dallas Online Learning page.

UT Dallas Bachelor’s Student Diversity for Marketing

148 Bachelor's Degrees Awarded
54.7% Women
64.9% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 148 bachelor’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Women made up around 54.7% of the marketing students who took home a bachelor’s degree in 2019-2020. This is about the same as the countrywide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at UT Dallas in 2019-2020, 64.9% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian50
Black or African American7
Hispanic or Latino31
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White41
International Students8
Other Races/Ethnicities11

Bachelor’s in Marketing Focus Areas at UT Dallas

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General148

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce192
Accounting265
Finance & Financial Management215
Human Resource Management34
International Business34

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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