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2023 Most Popular Bachelor’s Degree Colleges for Marketing in the Southwest Region

79 Ranked Colleges
5,576 Degrees Awarded
$40,672 Avg Salary
Most Well Attended Marketing Major in the Southwest Region for a Bachelor's

With all of the options students have for higher education today, it can be tough to choose which direction to take. One of our goals at College Factual is to give you as much information as we can - such as our “Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s” ranking - to help you make that decision.

In 2020-2021, 52,916 people earned their degree in marketing, making the major the 17th most popular in the United States. In 2019-2020, marketing graduates who were awarded their degree in 2017-2019, earned an average of $42,991 and had an average of $25,213 in loans still to pay off.

Across the Southwest region, there were 6,767 marketing graduates with average earnings and debt of $43,316 and $23,727 respectively. At the bachelor’s degree level specifically, there were 5,576 marketing graduates with average earnings and debt of $40,112 and $26,227 respectively.

This year’s “Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s” ranking looked at 79 colleges that offer degrees in a bachelor’s in marketing. To top this list, a school must have a successful marketing program that graduates more students in the field than other colleges that offer the same major.

See our ranking methodology to learn more.

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The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s”.

In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.

Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s

The following schools top our list of the Best “Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s”.

1

You’ll be in good company if you decide to attend Oklahoma State University - Main Campus. It ranked #1 on our 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. Stillwater, Oklahoma is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 321 students in 2020-2021.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 2.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full OSU Marketing Report

1
Texas State crest
Texas State University
San Marcos, Texas

You’ll join some of the best and brightest minds around if you attend Texas State University. The school came in at #1 for the Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s. Texas State is located in San Marcos, Texas and, has a large student population. In 2020-2021, this school awarded 321 bachelors’s marketing degrees to qualified students.

Read full report on Marketing at Texas State

3

You’ll be in good company if you decide to attend Arizona State University - Tempe. It ranked #3 on our 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. Tempe, Arizona is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 310 students in 2020-2021.

The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Read full report on Marketing at ASU - Tempe

4

You’ll be in good company if you decide to attend The University of Texas at Arlington. It ranked #4 on our 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. The University of Texas at Arlington is a public institution located in Arlington, Texas. The school has a large population, and it awarded 296 bachelors’s degrees in 2020-2021.

The undergrad student loan default rate at the school is 4.6%, which is quite low when compared to the national default rate of 10.1%.

Full UT Arlington Marketing Report

5
UH crest
University of Houston
Houston, Texas

You’ll be in good company if you decide to attend University of Houston. It ranked #5 on our 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. University of Houston is a large public school situated in Houston, Texas. It awarded 284 bachelors’s marketing degrees in 2020-2021.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year. The school has an impressive undergrad student loan default rate. It’s only 4.4%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at UH

6
Texas Tech crest
Texas Tech University
Lubbock, Texas

Texas Tech University ranked #6 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. Texas Tech University is a large public school situated in Lubbock, Texas. It awarded 283 bachelors’s marketing degrees in 2020-2021.

The undergrad student loan default rate at the school is 4.5%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 87%, the school does an excellent job of retaining its undergraduate students.

Full Texas Tech University Marketing Report

7

University of North Texas ranked #7 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. University of North Texas is located in Denton, Texas and, has a large student population. In 2020-2021, this school awarded 269 bachelors’s marketing degrees to qualified students.

With a freshman retention rate of 85%, the school does an excellent job of retaining its undergraduate students.

Read full report on Marketing at UNT

8

University of Oklahoma Norman Campus landed the #8 spot on the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking. This large school is located in Norman, Oklahoma, and it awarded 229 bachelors’s marketing degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 87%. The school has an impressive undergrad student loan default rate. It’s only 3.3%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at University of Oklahoma

9

The University of Texas at San Antonio did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking, coming in at #9. San Antonio, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 225 students in 2020-2021.

The low undergrad student loan default rate of 5.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at The University of Texas at San Antonio

10

Texas A&M University - College Station ranked #10 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. Texas A&M College Station is a public institution located in College Station, Texas. The school has a large population, and it awarded 210 bachelors’s degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.

Read more about Marketing at Texas A&M College Station

11
University of Arizona crest
University of Arizona
Tucson, Arizona

University of Arizona ranked #11 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. Tucson, Arizona is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 201 students in 2020-2021.

With a freshman retention rate of 85%, the school does an excellent job of retaining its undergraduate students.

Full University of Arizona Marketing Report

11
Grand Canyon University crest
Grand Canyon University
Phoenix, Arizona

Grand Canyon University landed the #11 spot on the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking. This large school is located in Phoenix, Arizona, and it awarded 201 bachelors’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 5.0%, which is much lower than the national rate of 10.1%.

Read more about Marketing at Grand Canyon University

13

The University of Texas at Dallas ranked #13 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. This large school is located in Richardson, Texas, and it awarded 165 bachelors’s marketing degrees in 2020-2021.

The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year. The school has an impressive undergrad student loan default rate. It’s only 3.8%, which is much lower than the national rate of 10.1%.

Full The University of Texas at Dallas Marketing Report

14

The University of Texas at Austin did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking, coming in at #14. Austin, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 160 students in 2020-2021.

The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year. The school has an impressive undergrad student loan default rate. It’s only 2.3%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at UT Austin

14

Baylor University came in at #14 in this year’s edition of the Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking. Baylor University is a large school located in Waco, Texas that handed out 160 bachelors’s marketing degrees in 2020-2021.

The low undergrad student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 91%, which means students like the school well enough to return for a second year.

Read more about Marketing at Baylor University

16

Texas Christian University did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking, coming in at #16. This fairly large school is located in Fort Worth, Texas, and it awarded 120 bachelors’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.

Full TCU Marketing Report

17
NAU crest
Northern Arizona University
Flagstaff, Arizona

Northern Arizona University landed the #17 spot on the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking. Northern Arizona University is a large school located in Flagstaff, Arizona that handed out 116 bachelors’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 4.6%, which is much lower than the national rate of 10.1%.

Full NAU Marketing Report

18

The University of Texas at El Paso ranked #18 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. The University of Texas at El Paso is a large public school situated in El Paso, Texas. It awarded 108 bachelors’s marketing degrees in 2020-2021.

Read full report on Marketing at The University of Texas at El Paso

19

New Mexico State University - Main Campus ranked #19 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. This fairly large school is located in Las Cruces, New Mexico, and it awarded 92 bachelors’s marketing degrees in 2020-2021.

Read full report on Marketing at New Mexico State University - Main Campus

20

Sam Houston State University came in at #20 in this year’s edition of the Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking. SHSU is a public institution located in Huntsville, Texas. The school has a large population, and it awarded 80 bachelors’s degrees in 2020-2021.

Read full report on Marketing at Sam Houston State University

21

Stephen F Austin State University landed the #21 spot on the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking. SFASU is a fairly large school located in Nacogdoches, Texas that handed out 77 bachelors’s marketing degrees in 2020-2021.

Read more about Marketing at SFASU

22

With a ranking of #22, Southern Methodist University did quite well on the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. Dallas, Texas is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 74 students in 2020-2021.

The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 2.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at SMU

23

Texas A&M University - Corpus Christi did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s ranking, coming in at #23. Texas A&M University - Corpus Christi is a public institution located in Corpus Christi, Texas. The school has a fairly large population, and it awarded 69 bachelors’s degrees in 2020-2021.

Read full report on Marketing at Texas A&M University - Corpus Christi

24

University of Houston - Downtown ranked #24 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. Houston, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 67 students in 2020-2021.

The undergrad student loan default rate at the school is 4.3%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing at UH Downtown

25

The University of Texas Rio Grande Valley ranked #25 on this year’s Most Well Attended Marketing Major in the Southwest Region for a Bachelor’s list. This large school is located in Edinburg, Texas, and it awarded 61 bachelors’s marketing degrees in 2020-2021.

The undergrad student loan default rate at the school is 0.7%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at UT Rio Grande Valley

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