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2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region

141 Ranked Colleges
9,011 Degrees Awarded
$16,100 Avg Net Price*
Best Value Marketing Schools for a Bachelor's in the Great Lakes Region

With all of the options students have for higher education today, it can be tough to choose which direction to take. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region” ranking.

Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.

Across the Great Lakes region, there were 10,171 marketing graduates with average earnings and debt of $41,524 and $24,397 respectively. At the bachelor’s degree level specifically, there were 9,011 marketing graduates with average earnings and debt of $39,075 and $25,381 respectively.

This year’s “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region” ranking looked at 141 colleges that offer degrees in a bachelor’s in marketing. The schools that top this list are recognized because they have great marketing programs and cost less that schools of similar quality.

Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. Check out our ranking methodology for more information.

More Ways to Rank Marketing Schools

When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region” list to help you make the college decision.

You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.

Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region

The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing in the Great Lakes Region

You’ll join some of the best and brightest minds around if you attend University of Wisconsin - La Crosse. The school came in at #1 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region. UW - La Crosse is located in La Crosse, Wisconsin and, has a fairly large student population. In 2019-2020, this school awarded 122 bachelors’s marketing degrees to qualified students.

As a testament to the quality of education offered at UW - La Crosse, the school also landed the #15 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend UW - La Crosse is $14,580 for Great Lakes Region Bachelor’s Degree Marketing students.

The low student loan default rate of 1.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Read full report on Marketing at UW - La Crosse

You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Eau Claire. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region. UW - Eau Claire is a fairly large school located in Eau Claire, Wisconsin that handed out 134 bachelors’s marketing degrees in 2019-2020.

UW - Eau Claire did well in our major quality rankings, too. It placed #16 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for University of Wisconsin - Eau Claire is $16,020 for great lakes region bachelor’s degree marketing students.

Read full report on Marketing at UW - Eau Claire

Out of the 141 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region that were part of this year’s ranking, University of Wisconsin - Whitewater landed the #3 spot on the list. UW - Whitewater is a fairly large public school situated in Whitewater, Wisconsin. It awarded 184 bachelors’s marketing degrees in 2019-2020.

As a testament to the quality of education offered at UW - Whitewater, the school also landed the #22 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for UW - Whitewater is $15,249 for Great Lakes Region Bachelor’s Degree Marketing students.

Read full report on Marketing at UW - Whitewater

Out of the 141 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region that were part of this year’s ranking, University of Wisconsin - Oshkosh landed the #4 spot on the list. UW Oshkosh is a fairly large public school situated in Oshkosh, Wisconsin. It awarded 85 bachelors’s marketing degrees in 2019-2020.

The estimated yearly cost for UW Oshkosh is $15,463 for great lakes region bachelor’s degree marketing students.

Full UW Oshkosh Marketing Report

#5

Northern Illinois University

Dekalb, Illinois

You’ll join some of the best and brightest minds around if you attend Northern Illinois University. The school came in at #5 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region. This fairly large school is located in Dekalb, Illinois, and it awarded 152 bachelors’s marketing degrees in 2019-2020.

It costs about $18,259 for great lakes region bachelor’s degree marketing students per year to attend NIU.

Read more about Marketing at NIU

#6

Grand Valley State University

Allendale, Michigan

Grand Valley State University landed the #6 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. GVSU is a public institution located in Allendale, Michigan. The school has a large population, and it awarded 314 bachelors’s degrees in 2019-2020.

As a testament to the quality of education offered at GVSU, the school also landed the #18 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend GVSU is $17,646 for great lakes region bachelor’s degree marketing students.

The school has an impressive student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%.

Full GVSU Marketing Report

#7

Western Michigan University

Kalamazoo, Michigan

Western Michigan University came in at #7 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. Western Michigan University is a public institution located in Kalamazoo, Michigan. The school has a fairly large population, and it awarded 218 bachelors’s degrees in 2019-2020.

In addition to being on this list, WMU is in the top on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. It’s in the top 20% of all schools reviewed in that analysis. It costs about $19,433 for Great Lakes Region Bachelor’s Degree Marketing students per year to attend WMU.

Full Western Michigan University Marketing Report

#8

Illinois State University

Normal, Illinois

Illinois State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking, coming in at #8. Located in Normal, Illinois, this large public school handed out 291 degrees to qualified bachelors’s marketing students in 2019-2020.

Illinois State also took the #13 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. It costs about $20,895 for Great Lakes Region Bachelor’s Degree Marketing students per year to attend Illinois State University.

The student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing at Illinois State

#9

Purdue University Northwest

Hammond, Indiana

Purdue University Northwest landed the #9 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. Purdue Northwest is a medium-sized public school situated in Hammond, Indiana. It awarded 63 bachelors’s marketing degrees in 2019-2020.

The estimated yearly cost for Purdue Northwest is $11,250 for Great Lakes Region Bachelor’s Degree Marketing students.

Read full report on Marketing at Purdue University Northwest

#10

Ferris State University

Big Rapids, Michigan

Ferris State University came in at #10 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. Ferris is a fairly large public school situated in Big Rapids, Michigan. It awarded 52 bachelors’s marketing degrees in 2019-2020.

It costs about $12,889 for Great Lakes Region Bachelor’s Degree Marketing students per year to attend Ferris.

Read full report on Marketing at Ferris State University

Indiana Wesleyan University - National & Global did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking, coming in at #11. IWU is a fairly large private not-for-profit school situated in Marion, Indiana. It awarded 54 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend IWU is $22,207 for great lakes region bachelor’s degree marketing students.

Full Indiana Wesleyan University - National & Global Marketing Report

Trine University-Regional/Non-Traditional Campuses ranked #12 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region list. Trine is a small private not-for-profit school situated in Fort Wayne, Indiana. It awarded 2 bachelors’s marketing degrees in 2019-2020.

The school has an impressive student loan default rate. It’s only 4.8%, which is much lower than the national rate of 10.1%. Since the school has a student-to-faculty ratio of 7 to 1, those pursuing a degree will have more opportunities to interact with their professors.

Read more about Marketing at Trine

#13

University of Wisconsin - Stevens Point

Stevens Point, Wisconsin

University of Wisconsin - Stevens Point did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking, coming in at #13. Located in Stevens Point, Wisconsin, this medium-sized public school handed out 11 diplomas to qualified bachelors’s marketing students in 2019-2020.

The estimated yearly cost for University of Wisconsin - Stevens Point is $14,465 for Great Lakes Region Bachelor’s Degree Marketing students.

Read more about Marketing at UW - Stevens Point

University of Wisconsin - Parkside did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking, coming in at #14. Located in Kenosha, Wisconsin, this small public school handed out 52 diplomas to qualified bachelors’s marketing students in 2019-2020.

It costs about $11,327 for great lakes region bachelor’s degree marketing students per year to attend UW - Parkside.

Read full report on Marketing at University of Wisconsin - Parkside

#15

Eastern Illinois University

Charleston, Illinois

Eastern Illinois University landed the #15 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. This medium-sized school is located in Charleston, Illinois, and it awarded 39 bachelors’s marketing degrees in 2019-2020.

The estimated yearly cost for Eastern Illinois University is $14,607 for great lakes region bachelor’s degree marketing students.

Full Eastern Illinois University Marketing Report

#16

Western Illinois University

Macomb, Illinois

Western Illinois University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking, coming in at #16. Western Illinois University is a medium-sized public school situated in Macomb, Illinois. It awarded 29 bachelors’s marketing degrees in 2019-2020.

It costs about $16,210 for Great Lakes Region Bachelor’s Degree Marketing students per year to attend Western Illinois University.

Read full report on Marketing at Western Illinois University

#17

University of Wisconsin - Milwaukee

Milwaukee, Wisconsin

With a ranking of #17, University of Wisconsin - Milwaukee did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region list. University of Wisconsin - Milwaukee is a large public school situated in Milwaukee, Wisconsin. It awarded 292 bachelors’s marketing degrees in 2019-2020.

UWM excels when it comes to marketing quality. It’s in the top 20% of all schools in this category. The estimated yearly cost for University of Wisconsin - Milwaukee is $17,876 for great lakes region bachelor’s degree marketing students.

Read full report on Marketing at University of Wisconsin - Milwaukee

#18

Walsh College

Troy, Michigan

Walsh College ranked #18 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region list. This small school is located in Troy, Michigan, and it awarded 24 bachelors’s marketing degrees in 2019-2020.

The student loan default rate at the school is 1.9%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at Walsh

#19

Youngstown State University

Youngstown, Ohio

Youngstown State University landed the #19 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. Youngstown State University is a fairly large public school situated in Youngstown, Ohio. It awarded 50 bachelors’s marketing degrees in 2019-2020.

It costs about $11,947 for great lakes region bachelor’s degree marketing students per year to attend Youngstown State University.

Read more about Marketing at Youngstown State University

#20

Central Michigan University

Mount Pleasant, Michigan

With a ranking of #20, Central Michigan University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region list. Central Michigan is a fairly large school located in Mount Pleasant, Michigan that handed out 190 bachelors’s marketing degrees in 2019-2020.

Central Michigan also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #20. The yearly cost to attend Central Michigan University is $15,981 for Great Lakes Region Bachelor’s Degree Marketing students.

Read full report on Marketing at Central Michigan University

#21

University of Phoenix - Illinois

Schaumburg, Illinois

University of Phoenix - Illinois did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking, coming in at #21. Located in Schaumburg, Illinois, this small private for-profit school awarded 1 diplomas to qualified bachelors’s marketing students in 2019-2020.

With a student-to-faculty ratio of to 1, it’s easy to see that the school is committed to helping their undergraduates succeed.

Read full report on Marketing at UOPX - Illinois

#22

University of Toledo

Toledo, Ohio

University of Toledo landed the #22 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. University of Toledo is a fairly large public school situated in Toledo, Ohio. It awarded 286 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend University of Toledo is $17,630 for Great Lakes Region Bachelor’s Degree Marketing students.

Read more about Marketing at University of Toledo

Southern Illinois University Carbondale landed the #23 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. SIUC is located in Carbondale, Illinois and, has a fairly large student population. In 2019-2020, this school awarded 42 bachelors’s marketing degrees to qualified students.

The yearly cost to attend Southern Illinois University Carbondale is $16,945 for Great Lakes Region Bachelor’s Degree Marketing students.

Full Southern Illinois University Carbondale Marketing Report

Bowling Green State University - Main Campus ranked #24 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region list. This fairly large school is located in Bowling Green, Ohio, and it awarded 102 bachelors’s marketing degrees in 2019-2020.

It costs about $18,394 for Great Lakes Region Bachelor’s Degree Marketing students per year to attend Bowling Green State University - Main Campus.

Full Bowling Green State University - Main Campus Marketing Report

#25

Eastern Michigan University

Ypsilanti, Michigan

Eastern Michigan University came in at #25 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region ranking. Eastern Michigan is a fairly large school located in Ypsilanti, Michigan that handed out 149 bachelors’s marketing degrees in 2019-2020.

It costs about $15,924 for great lakes region bachelor’s degree marketing students per year to attend Eastern Michigan.

Read more about Marketing at Eastern Michigan University

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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