by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how WMU ranks in comparison to other schools with marketing programs.
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WMU is in the top 10% of the country for marketing. More specifically it was ranked #64 out of 778 schools by College Factual. It is also ranked #2 in Michigan.
During the 2020-2021 academic year, Western Michigan University handed out 222 bachelor's degrees in marketing. This is an increase of 2% over the previous year when 218 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at WMU is $46,518. This is higher than $41,682, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at WMU, marketing students borrow a median amount of $25,750 in student loans. This is higher than the the typical median of $25,000 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at WMU is $277 per month.
Take a look at the following statistics related to the make-up of the marketing majors at Western Michigan University.
Of the 222 students who earned a bachelor's degree in Marketing from WMU in 2020-2021, 67% were men and 33% were women.
The majority of the students with this major are white. About 76% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 18 |
| Hispanic or Latino | 15 |
| White | 169 |
| Non-Resident Aliens | 10 |
| Other Races | 8 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 314 |
| Accounting | 176 |
| Finance & Financial Management | 166 |
| Human Resource Management | 66 |
| Specialized Sales, Merchandising & Marketing | 33 |
More about our data sources and methodologies.
