by our College Data Analytics TeamIn 2024, College Factual analyzed 132 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in the Great Lakes Region ranking. Combined, these schools handed out 8,627 bachelor's degrees in marketing to qualified students.
Jump to one of the following sections: * Our Methodology
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
In addition to the above, you should consider some of the following factors:
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools in the Great Lakes Region list, to help you choose the best school for you.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.
The following list ranks the best colleges and universities for pursuing a bachelor's degree in marketing. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.
Every student pursuing a degree in a bachelor's degree in marketing needs to check out University of Notre Dame. Located in the suburb of Notre Dame, Notre Dame is a private not-for-profit university with a large student population.
Bachelor's recipients from the marketing degree program at University of Notre Dame get $11,656 above the average college graduate in this field shortly after graduation.
More information about a bachelor’s in marketing from University of Notre Dame
It's hard to beat University of Illinois at Urbana-Champaign if you wish to pursue a bachelor's degree in marketing. Located in the small city of Champaign, UIUC is a public university with a fairly large student population.
Bachelor's recipients from the marketing program at University of Illinois at Urbana-Champaign earn $12,769 more than the typical graduate in this field shortly after graduation.
More information about a bachelor’s in marketing from University of Illinois at Urbana-Champaign
University of Wisconsin - Madison is a great decision for students interested in a bachelor's degree in marketing. Located in the large city of Madison, UW - Madison is a public university with a very large student population.
Bachelor's recipients from the marketing degree program at University of Wisconsin - Madison earn $10,971 more than the average college graduate in this field shortly after graduation.
More information about a bachelor’s in marketing from University of Wisconsin - Madison
Every student pursuing a degree in a bachelor's degree in marketing has to take a look at Purdue University - Main Campus. Purdue is a fairly large public university located in the city of West Lafayette.
Bachelor's recipients from the marketing degree program at Purdue University - Main Campus make $15,488 above the average college graduate in this field when they enter the workforce.
More information about a bachelor’s in marketing from Purdue University - Main Campus
Located in the city of East Lansing, Michigan State is a public university with a very large student population.
Marketing bachelor's degree recipients from Michigan State University get an earnings boost of around $15,218 above the average earnings of marketing graduates.
More information about a bachelor’s in marketing from Michigan State University
Ohio State is a fairly large public university located in the large city of Columbus.
Those marketing students who get their bachelor's degree from Ohio State University - Main Campus receive $7,039 more than the typical marketing graduate.
More information about a bachelor’s in marketing from Ohio State University - Main Campus
Miami University - Oxford is a large public university located in the fringe town of Oxford.
Marketing bachelor's degree recipients from Miami University - Oxford earn a boost of approximately $9,509 over the average income of marketing graduates.
More information about a bachelor’s in marketing from Miami University - Oxford
Located in the large city of Chicago, DePaul is a private not-for-profit university with a fairly large student population.
Bachelor's recipients from the marketing degree program at DePaul University earn $5,166 above the typical college graduate in this field when they enter the workforce.
More information about a bachelor’s in marketing from DePaul University
UC is a very large public university located in the large city of Cincinnati.
Bachelor's graduates who receive their degree from the marketing program earn about $43,198 in their early career salary.
More information about a bachelor’s in marketing from University of Cincinnati - Main Campus
UDayton is a fairly large private not-for-profit university located in the medium-sized city of Dayton.
Those marketing students who get their bachelor's degree from University of Dayton receive $4,949 more than the standard marketing graduate.
More information about a bachelor’s in marketing from University of Dayton
Located in the city of Chicago, Loyola Chicago is a private not-for-profit university with a fairly large student population.
Marketing bachelor's degree recipients from Loyola University Chicago get an earnings boost of approximately $3,630 above the typical income of marketing majors.
More information about a bachelor’s in marketing from Loyola University Chicago
Located in the large city of Milwaukee, Marquette is a private not-for-profit university with a fairly large student population.
Bachelor's recipients from the marketing degree program at Marquette University get $8,145 more than the average graduate in this field when they enter the workforce.
More information about a bachelor’s in marketing from Marquette University
Located in the city of Kalamazoo, WMU is a public university with a large student population.
Marketing bachelor's degree recipients from Western Michigan University receive an earnings boost of around $3,672 over the typical income of marketing majors.
More information about a bachelor’s in marketing from Western Michigan University
Butler is a moderately-sized private not-for-profit university located in the large city of Indianapolis.
Marketing bachelor's degree recipients from Butler University get an earnings boost of around $2,485 above the average income of marketing graduates.
More information about a bachelor’s in marketing from Butler University
Located in the city of Toledo, University of Toledo is a public university with a large student population.
Marketing bachelor's degree recipients from University of Toledo get an earnings boost of approximately $3,216 over the average earnings of marketing majors.
More information about a bachelor’s in marketing from University of Toledo
UW - Whitewater is a large public university located in the town of Whitewater.
Students who graduate with their bachelor's from the marketing program state that they receive average early career earnings of $43,771.
More information about a bachelor’s in marketing from University of Wisconsin - Whitewater
Located in the small city of Eau Claire, UW - Eau Claire is a public university with a large student population.
Those marketing students who get their bachelor's degree from University of Wisconsin - Eau Claire make $2,737 more than the standard marketing graduate.
More information about a bachelor’s in marketing from University of Wisconsin - Eau Claire
Case Western is a fairly large private not-for-profit university located in the large city of Cleveland.
Marketing bachelor's degree recipients from Case Western Reserve University earn a boost of approximately $6,803 above the typical income of marketing majors.
More information about a bachelor’s in marketing from Case Western Reserve University
Located in the medium-sized suburb of Normal, Illinois State is a public university with a fairly large student population.
Marketing bachelor's degree recipients from Illinois State University receive an earnings boost of approximately $2,541 above the typical income of marketing graduates.
More information about a bachelor’s in marketing from Illinois State UniversityLearn about other programs related to Marketing that might interest you.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing Bachelor's Degree Schools in the Great Lakes Region award.
| Rank | College | Location |
|---|---|---|
| 26 | Bradley University | Peoria, IL |
| 20 | Xavier University | Cincinnati, OH |
| 21 | Ohio University - Athens Campus | Athens, OH |
| 22 | John Carroll University | University Heights, OH |
| 23 | Northern Illinois University | Dekalb, IL |
| 24 | Grand Valley State University | Allendale, MI |
| 25 | University of Illinois at Chicago | Chicago, IL |
Explore the best marketing colleges for a specific state in the Great Lakes Region .
Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 8,357 |
| Other Marketing | 225 |
| Digital Marketing | 33 |
| Marketing Research | 12 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 18,114 |
| Finance & Financial Management | 8,740 |
| Accounting | 7,979 |
| General Business/Commerce | 4,860 |
| Human Resource Management | 2,347 |
| Management Sciences & Quantitative Methods | 2,185 |
| Management Information Systems | 1,545 |
| Hospitality Management | 1,086 |
| International Business | 1,048 |
| Entrepreneurial Studies | 688 |
