2022 Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) in the Great Lakes Region
When pursuing a degree in today’s world, students have many different options to choose from. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k” ranking is one tool we have developed to help in this regard.
In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Great Lakes region, there were 10,171 marketing graduates with average earnings and debt of $41,524 and $24,397 respectively. At the bachelor’s degree level specifically, there were 9,011 marketing graduates with average earnings and debt of $39,075 and $25,381 respectively.
This year’s “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k” ranking looked at 138 colleges that offer degrees in a bachelor’s in marketing. Not only do the schools that top this list have excellent marketing programs, but they also cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. Check out our ranking methodology for more information.
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Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k” list, to help you choose the best school for you.
To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. We encourage you to try it out and pit your favorite colleges and universities head to head! If you don’t have time right now, you can bookmark it for later.
Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k
The colleges and universities below are the best for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) in the Great Lakes Region
You’ll be in good company if you decide to attend University of Wisconsin - Madison. It ranked #1 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. University of Wisconsin - Madison is a large school located in Madison, Wisconsin that handed out 222 bachelors’s marketing degrees in 2019-2020.
UW - Madison did well in our major quality rankings, too. It placed #3 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for University of Wisconsin - Madison is $4,367 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The low student loan default rate of 0.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at University of Wisconsin - Madison
You’ll be in good company if you decide to attend University of Illinois at Urbana-Champaign. It ranked #2 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. This large school is located in Champaign, Illinois, and it awarded 127 bachelors’s marketing degrees in 2019-2020.
UIUC also took the #2 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for University of Illinois at Urbana-Champaign is $5,477 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k that were part of this year’s ranking, University of Notre Dame landed the #3 spot on the list. Notre Dame is a fairly large private not-for-profit school situated in Notre Dame, Indiana. It awarded 69 bachelors’s marketing degrees in 2019-2020.
In addition to being on our great lakes region bachelor’s degree marketing students whose families make $0-$30k list, Notre Dame has also earned the #1 rank in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend Notre Dame is $12,498 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The low student loan default rate of 0.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year. The student-to-faculty ratio of 9 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one.
You’ll be in good company if you decide to attend Michigan State University. It ranked #4 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Michigan State is a large public school situated in East Lansing, Michigan. It awarded 277 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at Michigan State, the school also landed the #4 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. It costs about $6,686 for great lakes region bachelor’s degree marketing students whose families make $0-$30k per year to attend Michigan State.
With a freshman retention rate of 91%, the school does an excellent job of retaining its students. The student loan default rate at the school is 3.6%, which is quite low when compared to the national default rate of 10.1%.
Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k that were part of this year’s ranking, Ohio State University - Main Campus landed the #5 spot on the list. Ohio State is a public institution located in Columbus, Ohio. The school has a large population, and it awarded 505 bachelors’s degrees in 2019-2020.
In addition to being on our great lakes region bachelor’s degree marketing students whose families make $0-$30k list, Ohio State has also earned the #5 rank in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for Ohio State is $8,194 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
With a freshman retention rate of 94%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 4.4%, which is much lower than the national rate of 10.1%.
Purdue University - Main Campus landed the #6 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking. This large school is located in West Lafayette, Indiana, and it awarded 104 bachelors’s marketing degrees in 2019-2020.
Purdue also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #11. The estimated yearly cost for Purdue University - Main Campus is $5,483 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
With a freshman retention rate of 93%, the school does an excellent job of retaining its students. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at Purdue University - Main Campus
With a ranking of #7, University of Wisconsin - La Crosse did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. University of Wisconsin - La Crosse is a fairly large public school situated in La Crosse, Wisconsin. It awarded 122 bachelors’s marketing degrees in 2019-2020.
UW - La Crosse not only placed well in this ranking. It is also #15 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend University of Wisconsin - La Crosse is $7,939 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The student loan default rate at the school is 1.6%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
Read more about Marketing at University of Wisconsin - La Crosse
Michigan Technological University landed the #8 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking. Michigan Technological University is located in Houghton, Michigan and, has a medium-sized student population. In 2019-2020, this school awarded 13 bachelors’s marketing degrees to qualified students.
The yearly cost to attend Michigan Tech is $8,295 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 2.3%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
University of Wisconsin - Whitewater ranked #9 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Whitewater, Wisconsin is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 184 students in 2019-2020.
In addition to being on our great lakes region bachelor’s degree marketing students whose families make $0-$30k list, UW - Whitewater has also earned the #22 rank in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. It costs about $11,868 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend UW - Whitewater.
With a ranking of #10, University of Wisconsin - Eau Claire did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Located in Eau Claire, Wisconsin, this fairly large public school awarded 134 degrees to qualified bachelors’s marketing students in 2019-2020.
UW - Eau Claire also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #16. It costs about $11,528 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend UW - Eau Claire.
Read full report on Marketing at University of Wisconsin - Eau Claire
With a ranking of #11, Grand Valley State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. GVSU is a public institution located in Allendale, Michigan. The school has a large population, and it awarded 314 bachelors’s degrees in 2019-2020.
In addition to being on our great lakes region bachelor’s degree marketing students whose families make $0-$30k list, GVSU has also earned the #18 rank in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend Grand Valley State University is $11,578 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The low student loan default rate of 3.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at Grand Valley State University
Ferris State University ranked #12 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Big Rapids, Michigan is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 52 students in 2019-2020.
The estimated yearly cost for Ferris State University is $7,207 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
Purdue University Northwest did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking, coming in at #13. Purdue University Northwest is a medium-sized school located in Hammond, Indiana that handed out 63 bachelors’s marketing degrees in 2019-2020.
It costs about $6,911 for great lakes region bachelor’s degree marketing students whose families make $0-$30k per year to attend Purdue Northwest.
Read full report on Marketing at Purdue University Northwest
University of Wisconsin - Parkside landed the #14 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking. This small school is located in Kenosha, Wisconsin, and it awarded 52 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend University of Wisconsin - Parkside is $6,652 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
Ball State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking, coming in at #15. Ball State University is a public institution located in Muncie, Indiana. The school has a large population, and it awarded 124 bachelors’s degrees in 2019-2020.
It costs about $8,403 for great lakes region bachelor’s degree marketing students whose families make $0-$30k per year to attend Ball State University.
Central Michigan University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking, coming in at #16. Located in Mount Pleasant, Michigan, this fairly large public school awarded 190 diplomas to qualified bachelors’s marketing students in 2019-2020.
Central Michigan also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #20. It costs about $11,598 for great lakes region bachelor’s degree marketing students whose families make $0-$30k per year to attend Central Michigan.
With a ranking of #17, Oakland University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Oakland is located in Rochester Hills, Michigan and, has a fairly large student population. In 2019-2020, this school awarded 96 bachelors’s marketing degrees to qualified students.
The yearly cost to attend Oakland University is $7,490 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
University of Wisconsin - Oshkosh came in at #18 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking. University of Wisconsin - Oshkosh is a fairly large public school situated in Oshkosh, Wisconsin. It awarded 85 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for UW Oshkosh is $11,687 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
With a ranking of #19, University of Wisconsin - Stevens Point did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Located in Stevens Point, Wisconsin, this medium-sized public school awarded 11 diplomas to qualified bachelors’s marketing students in 2019-2020.
The estimated yearly cost for UW - Stevens Point is $11,446 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
Northern Illinois University ranked #20 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Located in Dekalb, Illinois, this fairly large public school handed out 152 diplomas to qualified bachelors’s marketing students in 2019-2020.
It costs about $15,281 for great lakes region bachelor’s degree marketing students whose families make $0-$30k per year to attend Northern Illinois University.
Read full report on Marketing at Northern Illinois University
University of Illinois at Chicago landed the #21 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking. University of Illinois at Chicago is a large school located in Chicago, Illinois that handed out 136 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for UIC is $10,648 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The low student loan default rate of 3.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at University of Illinois at Chicago
With a ranking of #22, University of Southern Indiana did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. University of Southern Indiana is a fairly large school located in Evansville, Indiana that handed out 50 bachelors’s marketing degrees in 2019-2020.
It costs about $8,244 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend USI.
The student loan default rate at the school is 5.0%, which is quite low when compared to the national default rate of 10.1%.
Miami University - Oxford came in at #23 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k ranking. Miami University - Oxford is a public institution located in Oxford, Ohio. The school has a fairly large population, and it awarded 301 bachelors’s degrees in 2019-2020.
As a testament to the quality of education offered at Miami University - Oxford, the school also landed the #7 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend Miami University - Oxford is $13,759 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 88%, which means students like the school well enough to return for a second year.
University of Michigan - Dearborn ranked #24 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. UM Dearborn is located in Dearborn, Michigan and, has a medium-sized student population. In 2019-2020, this school awarded 54 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for University of Michigan - Dearborn is $6,751 for great lakes region bachelor’s degree marketing students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 4.5%, which is much lower than the national rate of 10.1%.
With a ranking of #25, Illinois State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $0-$30k list. Illinois State University is a public institution located in Normal, Illinois. The school has a large population, and it awarded 291 bachelors’s degrees in 2019-2020.
Illinois State did well in our major quality rankings, too. It placed #13 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for Illinois State University is $14,470 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%.
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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