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2022 Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region

12 Ranked Colleges
380 Degrees Awarded
$20,100 Avg Net Price*
Best Value Specialized Marketing Schools for a Bachelor's in the Southwest Region

Students have lots of options to chooose from today when trying to decide which college to attend. College Factual was founded, in part, to help students make the decision as to what would be the best school for them. Our “Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region” ranking is part of that endeavor.

In 2019-2020, 5,357 people earned their degree in specialized sales, merchandising and marketing, making the major the 132nd most popular in the United States. In 2017-2018, specialized sales, merchandising and marketing graduates who were awarded their degree in 2015-2017, earned an average of $30,500 and had an average of $30,557 in loans still to pay off.

Across the Southwest region, there were 487 specialized sales, merchandising and marketing graduates with average earnings and debt of $32,175 and $31,533 respectively. At the bachelor’s degree level specifically, there were 380 specialized sales, merchandising and marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.

This year’s “Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region” ranking looked at 12 colleges that offer degrees in a bachelor’s in specialized sales, merchandising and marketing. The schools that top this list are recognized because they have great specialized sales, merchandising and marketing programs and cost less that schools of similar quality.

When determining these rankings, we looked at things such as overall quality of the specialized sales, merchandising and marketing program at the school and the cost to attend the school once aid has been awarded. See our ranking methodology to learn more.

One Size Does Not Fit All

Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region” list, to help you choose the best school for you.

In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. Go ahead and give it a try, or bookmark the link so you can check it out later.

Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region

The following schools top our list of the Best Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region.

Top 12 Best Value Bachelor’s Degree Colleges for Specialized Sales, Merchandising & Marketing in the Southwest Region

You’ll join some of the best and brightest minds around if you attend University of North Texas. The school came in at #1 for the Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region. Located in Denton, Texas, this large public school handed out 117 degrees to qualified bachelors’s specialized marketing students in 2019-2020.

UNT also took the #3 spot in our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $15,086 for Southwest Region Bachelor’s Degree Specialized Marketing students per year to attend University of North Texas.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Read full report on Specialized Sales, Merchandising & Marketing at UNT

Out of the 12 schools in the Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, Texas Woman’s University landed the #2 spot on the list. TWU is a fairly large school located in Denton, Texas that handed out 19 bachelors’s specialized marketing degrees in 2019-2020.

TWU also made our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #6. It costs about $9,617 for Southwest Region Bachelor’s Degree Specialized Marketing students per year to attend Texas Woman’s University.

Read more about Specialized Sales, Merchandising & Marketing at TWU

#3

Texas State University

San Marcos, Texas

You’ll join some of the best and brightest minds around if you attend Texas State University. The school came in at #3 for the Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region. Texas State University is a large school located in San Marcos, Texas that handed out 88 bachelors’s specialized marketing degrees in 2019-2020.

Texas State also made our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #4. The yearly cost to attend Texas State University is $15,230 for southwest region bachelor’s degree specialized marketing students.

Full Texas State University Specialized Sales, Merchandising & Marketing Report

#4

Sam Houston State University

Huntsville, Texas

You’ll be in good company if you decide to attend Sam Houston State University. It ranked #4 on our 2022 Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region list. SHSU is a large school located in Huntsville, Texas that handed out 18 bachelors’s specialized marketing degrees in 2019-2020.

SHSU did well in our major quality rankings, too. It placed #7 on our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Sam Houston State University is $14,617 for southwest region bachelor’s degree specialized marketing students.

Read more about Specialized Sales, Merchandising & Marketing at SHSU

#5

Texas Tech University

Lubbock, Texas

You’ll join some of the best and brightest minds around if you attend Texas Tech University. The school came in at #5 for the Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region. Texas Tech is located in Lubbock, Texas and, has a large student population. In 2019-2020, this school awarded 29 bachelors’s specialized marketing degrees to qualified students.

As a testament to the quality of education offered at Texas Tech, the school also landed the #5 spot in our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Texas Tech University is $17,571 for Southwest Region Bachelor’s Degree Specialized Marketing students.

Students who start out at the school are likely to stick around. The freshman retention rate is 87%.

Read full report on Specialized Sales, Merchandising & Marketing at Texas Tech University

#6

Northern Arizona University

Flagstaff, Arizona
#8 in overall quality

Northern Arizona University came in at #6 in this year’s edition of the Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region ranking. Northern Arizona University is located in Flagstaff, Arizona and, has a large student population. In 2019-2020, this school awarded 2 bachelors’s specialized marketing degrees to qualified students.

NAU also made our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #8. The yearly cost to attend NAU is $12,915 for Southwest Region Bachelor’s Degree Specialized Marketing students.

Full Northern Arizona University Specialized Sales, Merchandising & Marketing Report

Stephen F Austin State University did quite well in the 2022 Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region ranking, coming in at #7. SFASU is located in Nacogdoches, Texas and, has a fairly large student population. In 2019-2020, this school awarded 3 bachelors’s specialized marketing degrees to qualified students.

SFASU also made our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #9. It costs about $13,723 for Southwest Region Bachelor’s Degree Specialized Marketing students per year to attend Stephen F Austin State University.

Read more about Specialized Sales, Merchandising & Marketing at SFASU

The Art Institute of Houston landed the #8 spot on the 2022 Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region ranking. Ai Houston is a private for-profit institution located in Houston, Texas. The school has a small population, and it awarded 6 bachelors’s degrees in 2019-2020.

As a testament to the quality of education offered at Ai Houston, the school also landed the #10 spot in our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $22,844 for Southwest Region Bachelor’s Degree Specialized Marketing students per year to attend Ai Houston.

Read more about Specialized Sales, Merchandising & Marketing at The Art Institute of Houston

#9

Baylor University

Waco, Texas

Baylor University did quite well in the 2022 Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region ranking, coming in at #9. Baylor University is located in Waco, Texas and, has a fairly large student population. In 2019-2020, this school awarded 53 bachelors’s specialized marketing degrees to qualified students.

In addition to being on our southwest region bachelor’s degree specialized marketing students list, Baylor has also earned the #2 rank in our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $36,039 for Southwest Region Bachelor’s Degree Specialized Marketing students per year to attend Baylor.

The school has an excellent freshman retention rate of 91%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%.

Read more about Specialized Sales, Merchandising & Marketing at Baylor University

#10

Texas Christian University

Fort Worth, Texas

Texas Christian University landed the #10 spot on the 2022 Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region ranking. Texas Christian University is a fairly large school located in Fort Worth, Texas that handed out 27 bachelors’s specialized marketing degrees in 2019-2020.

As a testament to the quality of education offered at TCU, the school also landed the #1 spot in our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas Christian University is $36,811 for southwest region bachelor’s degree specialized marketing students.

The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year. The low student loan default rate of 3.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Specialized Sales, Merchandising & Marketing at TCU

#11

The Art Institute of San Antonio

San Antonio, Texas

The Art Institute of San Antonio ranked #11 on this year’s Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region list. Ai San Antonio is a private for-profit institution located in San Antonio, Texas. The school has a small population, and it awarded 4 bachelors’s degrees in 2019-2020.

Ai San Antonio also took the #11 spot in our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend The Art Institute of San Antonio is $22,421 for Southwest Region Bachelor’s Degree Specialized Marketing students.

Read full report on Specialized Sales, Merchandising & Marketing at Ai San Antonio

The Art Institute of Austin landed the #12 spot on the 2022 Best Value Specialized Marketing Schools for a Bachelor’s in the Southwest Region ranking. Ai Austin is a private for-profit institution located in Austin, Texas. The school has a small population, and it awarded 9 bachelors’s degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree specialized marketing students list, Ai Austin has also earned the #12 rank in our “Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $24,156 for Southwest Region Bachelor’s Degree Specialized Marketing students per year to attend Ai Austin.

Read full report on Specialized Sales, Merchandising & Marketing at The Art Institute of Austin

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

Credits

  • Credit for the banner image above goes to Qfamily.

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