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2022 Best Value Bachelor’s Degree Colleges for Business, Management & Marketing in the Southwest Region

120 Ranked Colleges
48,078 Degrees Awarded
$13,100 Avg Net Price*
Best Value Business, Management & Marketing Schools for a Bachelor's in the Southwest Region

With all of the options students have for higher education today, it can be tough to choose which direction to take. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region” ranking - to help you make that decision.

Business, Management & Marketing is one of the most popular majors in the nation, ranking 1st of all the majors we analyze. In 2019-2020, 841,037 degrees were awarded to students with this major. In 2017-2018, business, management and marketing graduates who were awarded their degree in 2015-2017, earned an average of $44,966 and had an average of $27,464 in loans still to pay off.

Across the Southwest region, there were 102,858 business, management and marketing graduates with average earnings and debt of $44,425 and $26,135 respectively. At the bachelor’s degree level specifically, there were 48,078 business, management and marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.

For this year’s “Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region” ranking, we looked at 120 colleges that offer a degree in business, management and marketing. Not only do the schools that top this list have excellent business, management and marketing programs, but they also cost less that schools of similar quality.

To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the business, management and marketing program at the school. Check out our ranking methodology for more information.

More Ways to Rank Business, Management & Marketing Schools

The business, management & marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region”.

You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.

Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region

The following schools top our list of the Best Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region.

Top 25 Best Value Bachelor’s Degree Colleges for Business, Management & Marketing in the Southwest Region

#10 in overall quality

You’ll be in good company if you decide to attend University of Phoenix - Arizona. It ranked #1 on our 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. Located in Tempe, Arizona, this large private for-profit school awarded 6,251 degrees to qualified bachelors’s business, management and marketing students in 2019-2020.

As a testament to the quality of education offered at UOPX - Arizona, the school also landed the #10 spot in our “Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend University of Phoenix - Arizona is $12,944 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

Read full report on Business, Management & Marketing at UOPX - Arizona

#21 in overall quality

You’ll join some of the best and brightest minds around if you attend Arizona State University - Skysong. The school came in at #2 for the Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region. ASU - Skysong is located in Scottsdale, Arizona and, has a large student population. In 2019-2020, this school awarded 756 bachelors’s business, management and marketing degrees to qualified students.

In addition to being on our southwest region bachelor’s degree business, management & marketing students list, ASU - Skysong has also earned the #21 rank in our “Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Arizona State University - Skysong is $13,971 for southwest region bachelor’s degree business, management & marketing students.

Full ASU - Skysong Business, Management & Marketing Report

Out of the 120 schools in the Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, University of Phoenix - Texas landed the #3 spot on the list. University of Phoenix - Texas is a small school located in Houston, Texas that handed out 116 bachelors’s business, management and marketing degrees in 2019-2020.

The yearly cost to attend University of Phoenix - Texas is $12,237 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

Since the school has a student-to-faculty ratio of 8 to 1, those pursuing a degree will have more opportunities to interact with their professors.

Read full report on Business, Management & Marketing at UOPX - Texas

Top 25% in overall quality

Out of the 120 schools in the Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, American InterContinental University - Online landed the #4 spot on the list. AIU Online is a fairly large private for-profit school situated in Schaumburg, Illinois. It awarded 926 bachelors’s business, management and marketing degrees in 2019-2020.

It costs about $12,585 for southwest region bachelor’s degree business, management & marketing students per year to attend AIU Online.

Full American InterContinental University - Online Business, Management & Marketing Report

Out of the 120 schools in the Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, The University of Texas of the Permian Basin landed the #5 spot on the list. UT Permian Basin is a medium-sized school located in Odessa, Texas that handed out 221 bachelors’s business, management and marketing degrees in 2019-2020.

It costs about $10,092 for southwest region bachelor’s degree business, management & marketing students per year to attend The University of Texas of the Permian Basin.

Full UT Permian Basin Business, Management & Marketing Report

#6

South Texas College

McAllen, Texas

With a ranking of #6, South Texas College did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. Located in McAllen, Texas, this large public school awarded 266 diplomas to qualified bachelors’s business, management and marketing students in 2019-2020.

It costs about $1,174 for southwest region bachelor’s degree business, management & marketing students per year to attend South Texas College.

Read full report on Business, Management & Marketing at South Texas College

With a ranking of #7, West Texas A&M University did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. West Texas A&M University is a fairly large school located in Canyon, Texas that handed out 353 bachelors’s business, management and marketing degrees in 2019-2020.

It costs about $12,761 for Southwest Region Bachelor’s Degree Business, Management & Marketing students per year to attend West Texas A&M University.

Read full report on Business, Management & Marketing at West Texas A&M University

#19 in overall quality

DeVry University - Texas landed the #8 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. Located in Irving, Texas, this small private for-profit school handed out 57 diplomas to qualified bachelors’s business, management and marketing students in 2019-2020.

DeVry University - Texas did well in our major quality rankings, too. It placed #19 on our “Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for DeVry University - Texas is $30,282 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

The student-to-faculty ratio of 6 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one.

Full DeVry University - Texas Business, Management & Marketing Report

#8

Brazosport College

Lake Jackson, Texas

Brazosport College came in at #8 in this year’s edition of the Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. This small school is located in Lake Jackson, Texas, and it awarded 31 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for BC is $4,404 for southwest region bachelor’s degree business, management & marketing students.

Read more about Business, Management & Marketing at Brazosport College

#10

Midland College

Midland, Texas

Midland College landed the #10 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. Located in Midland, Texas, this small public school awarded 16 diplomas to qualified bachelors’s business, management and marketing students in 2019-2020.

It costs about $4,745 for southwest region bachelor’s degree business, management & marketing students per year to attend Midland College.

Full Midland College Business, Management & Marketing Report

#11

University of Houston

Houston, Texas
#12 in overall quality

University of Houston ranked #11 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. University of Houston is located in Houston, Texas and, has a large student population. In 2019-2020, this school awarded 2,201 bachelors’s business, management and marketing degrees to qualified students.

UH also made our “Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #12. It costs about $12,838 for Southwest Region Bachelor’s Degree Business, Management & Marketing students per year to attend University of Houston.

Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Read full report on Business, Management & Marketing at University of Houston

#12

MSU Texas

Wichita Falls, Texas

MSU Texas ranked #12 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. MSU Texas is located in Wichita Falls, Texas and, has a medium-sized student population. In 2019-2020, this school awarded 187 bachelors’s business, management and marketing degrees to qualified students.

The yearly cost to attend MSU Texas is $10,045 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

Read more about Business, Management & Marketing at MSU Texas

Strayer University - Texas came in at #13 in this year’s edition of the Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. This small school is located in Austin, Texas, and it awarded 126 bachelors’s business, management and marketing degrees in 2019-2020.

The yearly cost to attend Strayer University - Texas is $25,902 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

Read more about Business, Management & Marketing at Strayer University - Texas

#14

Tarleton State University

Stephenville, Texas
Top 25% in overall quality

Tarleton State University ranked #14 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. Tarleton State University is a fairly large public school situated in Stephenville, Texas. It awarded 565 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for Tarleton State University is $18,979 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

Read more about Business, Management & Marketing at Tarleton

With a ranking of #16, Southwestern Oklahoma State University did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. Southwestern Oklahoma State University is a public institution located in Weatherford, Oklahoma. The school has a small population, and it awarded 105 bachelors’s degrees in 2019-2020.

The estimated yearly cost for SWOSU is $12,891 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

Read full report on Business, Management & Marketing at SWOSU

#17

Grand Canyon University

Phoenix, Arizona

Grand Canyon University ranked #17 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. Grand Canyon University is located in Phoenix, Arizona and, has a large student population. In 2019-2020, this school awarded 2,058 bachelors’s business, management and marketing degrees to qualified students.

The estimated yearly cost for Grand Canyon University is $21,020 for southwest region bachelor’s degree business, management & marketing students.

Full Grand Canyon University Business, Management & Marketing Report

#18

University of North Texas

Denton, Texas
#20 in overall quality

University of North Texas landed the #18 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. UNT is a large school located in Denton, Texas that handed out 1,486 bachelors’s business, management and marketing degrees in 2019-2020.

As a testament to the quality of education offered at UNT, the school also landed the #20 spot in our “Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for UNT is $15,086 for Southwest Region Bachelor’s Degree Business, Management & Marketing students.

With a freshman retention rate of 85%, the school does an excellent job of retaining its students.

Read full report on Business, Management & Marketing at University of North Texas

#19

Northeastern State University

Tahlequah, Oklahoma

Northeastern State University landed the #19 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. Tahlequah, Oklahoma is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s business, management and marketing degrees to 271 students in 2019-2020.

The estimated yearly cost for NSU is $9,994 for southwest region bachelor’s degree business, management & marketing students.

Full NSU Business, Management & Marketing Report

#20

Texas Tech University

Lubbock, Texas
#15 in overall quality

With a ranking of #20, Texas Tech University did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. This large school is located in Lubbock, Texas, and it awarded 1,133 bachelors’s business, management and marketing degrees in 2019-2020.

As a testament to the quality of education offered at Texas Tech, the school also landed the #15 spot in our “Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $17,571 for Southwest Region Bachelor’s Degree Business, Management & Marketing students per year to attend Texas Tech.

The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Read more about Business, Management & Marketing at Texas Tech

#8 in overall quality

University of Oklahoma Norman Campus landed the #21 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. Located in Norman, Oklahoma, this large public school awarded 1,154 degrees to qualified bachelors’s business, management and marketing students in 2019-2020.

In addition to being on our southwest region bachelor’s degree business, management & marketing students list, University of Oklahoma has also earned the #8 rank in our “Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $21,145 for southwest region bachelor’s degree business, management & marketing students per year to attend University of Oklahoma.

The student loan default rate at the school is 4.7%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 87%.

Read full report on Business, Management & Marketing at University of Oklahoma

University of Houston - Downtown ranked #22 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. Houston, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s business, management and marketing degrees to 806 students in 2019-2020.

It costs about $6,848 for Southwest Region Bachelor’s Degree Business, Management & Marketing students per year to attend University of Houston - Downtown.

Full University of Houston - Downtown Business, Management & Marketing Report

Eastern New Mexico University - Main Campus landed the #23 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. Located in Portales, New Mexico, this medium-sized public school awarded 83 degrees to qualified bachelors’s business, management and marketing students in 2019-2020.

The yearly cost to attend Eastern New Mexico University - Main Campus is $9,516 for southwest region bachelor’s degree business, management & marketing students.

Read more about Business, Management & Marketing at ENMU - Main Campus

The University of Texas Rio Grande Valley came in at #24 in this year’s edition of the Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region ranking. The University of Texas Rio Grande Valley is a large school located in Edinburg, Texas that handed out 526 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for UT Rio Grande Valley is $4,514 for southwest region bachelor’s degree business, management & marketing students.

The low student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Business, Management & Marketing at UT Rio Grande Valley

With a ranking of #25, The University of Texas at San Antonio did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in the Southwest Region list. The University of Texas at San Antonio is a large public school situated in San Antonio, Texas. It awarded 1,166 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for The University of Texas at San Antonio is $13,853 for southwest region bachelor’s degree business, management & marketing students.

Read full report on Business, Management & Marketing at The University of Texas at San Antonio

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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