Find Schools

Study Area & Zipcode

Marketing/Marketing Management, General

Find Schools Near

2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General in the Southwest Region

73 Ranked Colleges
5,213 Degrees Awarded
$13,200 Avg Net Price*
Best Value Marketing Management Schools for a Bachelor's in the Southwest Region

Students have lots of options to chooose from today when trying to decide which college to attend. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region” ranking is one tool we have developed to help in this regard.

In 2019-2020, 49,932 people earned their degree in marketing/marketing management, general, making the major the 13th most popular in the United States.

Across the Southwest region, there were 6,043 marketing/marketing management, general graduates with average earnings and debt of $0 and $0 respectively. At the bachelor’s degree level specifically, there were 5,213 marketing/marketing management, general graduates with average earnings and debt of $38,896 and $23,899 respectively.

For this year’s “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region” ranking, we looked at 73 colleges that offer a degree in marketing/marketing management, general. Not only do the schools that top this list have excellent marketing/marketing management, general programs, but they also cost less that schools of similar quality.

When determining these rankings, we looked at things such as overall quality of the marketing/marketing management, general program at the school and the cost to attend the school once aid has been awarded. See our ranking methodology to learn more.

More Ways to Rank Marketing/Marketing Management, General Schools

The marketing management school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region”.

You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. Test it out by comparing your favorite schools against others you are considering, or bookmark the tool so you can experiment with it later.

Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region

The colleges and universities below are the best for southwest region bachelor’s degree marketing management students.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General in the Southwest Region

You’ll join some of the best and brightest minds around if you attend Arizona State University - Skysong. The school came in at #1 for the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region. ASU - Skysong is a public institution located in Scottsdale, Arizona. The school has a large population, and it awarded 28 bachelors’s degrees in 2019-2020.

It costs about $13,971 for southwest region bachelor’s degree marketing management students per year to attend ASU - Skysong.

Read full report on Marketing/Marketing Management, General at ASU - Skysong

Out of the 73 schools in the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, West Texas A&M University landed the #2 spot on the list. West Texas A&M University is a fairly large school located in Canyon, Texas that handed out 53 bachelors’s marketing management degrees in 2019-2020.

The estimated yearly cost for West Texas A&M University is $12,761 for Southwest Region Bachelor’s Degree Marketing Management students.

Read more about Marketing/Marketing Management, General at West Texas A&M University

#3

University of Houston

Houston, Texas
#11 in overall quality

You’ll be in good company if you decide to attend University of Houston. It ranked #3 on our 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. UH is a large school located in Houston, Texas that handed out 241 bachelors’s marketing management degrees in 2019-2020.

UH not only placed well in this ranking. It is also #11 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. It costs about $12,838 for Southwest Region Bachelor’s Degree Marketing Management students per year to attend UH.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.

Read full report on Marketing/Marketing Management, General at University of Houston

#15 in overall quality

Out of the 73 schools in the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, University of North Texas landed the #4 spot on the list. This large school is located in Denton, Texas, and it awarded 233 bachelors’s marketing management degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students list, UNT has also earned the #15 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $15,086 for Southwest Region Bachelor’s Degree Marketing Management students per year to attend University of North Texas.

With a freshman retention rate of 85%, the school does an excellent job of retaining its students.

Read full report on Marketing/Marketing Management, General at University of North Texas

#5

MSU Texas

Wichita Falls, Texas

Out of the 73 schools in the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, MSU Texas landed the #5 spot on the list. MSU Texas is a medium-sized public school situated in Wichita Falls, Texas. It awarded 29 bachelors’s marketing management degrees in 2019-2020.

It costs about $10,045 for southwest region bachelor’s degree marketing management students per year to attend MSU Texas.

Read full report on Marketing/Marketing Management, General at MSU Texas

With a ranking of #6, University of Phoenix - Arizona did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. UOPX - Arizona is a large private for-profit school situated in Tempe, Arizona. It awarded 16 bachelors’s marketing management degrees in 2019-2020.

The estimated yearly cost for UOPX - Arizona is $12,944 for Southwest Region Bachelor’s Degree Marketing Management students.

Full University of Phoenix - Arizona Marketing/Marketing Management, General Report

#7

Texas Tech University

Lubbock, Texas
#8 in overall quality

Texas Tech University ranked #7 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Texas Tech is a large public school situated in Lubbock, Texas. It awarded 238 bachelors’s marketing management degrees in 2019-2020.

Texas Tech also took the #8 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $17,571 for southwest region bachelor’s degree marketing management students per year to attend Texas Tech University.

The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Read full report on Marketing/Marketing Management, General at Texas Tech University

The University of Texas of the Permian Basin did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking, coming in at #8. This medium-sized school is located in Odessa, Texas, and it awarded 30 bachelors’s marketing management degrees in 2019-2020.

It costs about $10,092 for southwest region bachelor’s degree marketing management students per year to attend UT Permian Basin.

Full The University of Texas of the Permian Basin Marketing/Marketing Management, General Report

#6 in overall quality

With a ranking of #9, University of Oklahoma Norman Campus did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. This large school is located in Norman, Oklahoma, and it awarded 185 bachelors’s marketing management degrees in 2019-2020.

University of Oklahoma did well in our major quality rankings, too. It placed #6 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for University of Oklahoma Norman Campus is $21,145 for Southwest Region Bachelor’s Degree Marketing Management students.

With a freshman retention rate of 87%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 4.7%, which is much lower than the national rate of 10.1%.

Full University of Oklahoma Marketing/Marketing Management, General Report

#21 in overall quality

University of Houston - Downtown landed the #10 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking. UH Downtown is a fairly large school located in Houston, Texas that handed out 42 bachelors’s marketing management degrees in 2019-2020.

UH Downtown also took the #21 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $6,848 for southwest region bachelor’s degree marketing management students per year to attend University of Houston - Downtown.

Read full report on Marketing/Marketing Management, General at University of Houston - Downtown

#11

Texas State University

San Marcos, Texas
#13 in overall quality

Texas State University ranked #11 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Texas State University is a large public school situated in San Marcos, Texas. It awarded 353 bachelors’s marketing management degrees in 2019-2020.

Texas State not only placed well in this ranking. It is also #13 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend Texas State University is $15,230 for southwest region bachelor’s degree marketing management students.

Read full report on Marketing/Marketing Management, General at Texas State University

#14 in overall quality

With a ranking of #12, Oklahoma State University - Main Campus did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. OSU is a large public school situated in Stillwater, Oklahoma. It awarded 276 bachelors’s marketing management degrees in 2019-2020.

OSU also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list, coming in at #14. It costs about $14,648 for southwest region bachelor’s degree marketing management students per year to attend OSU.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Full OSU Marketing/Marketing Management, General Report

#13

Tarleton State University

Stephenville, Texas

With a ranking of #13, Tarleton State University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Tarleton is located in Stephenville, Texas and, has a fairly large student population. In 2019-2020, this school awarded 45 bachelors’s marketing management degrees to qualified students.

The yearly cost to attend Tarleton State University is $18,979 for southwest region bachelor’s degree marketing management students.

Full Tarleton State University Marketing/Marketing Management, General Report

#18 in overall quality

The University of Texas at San Antonio landed the #14 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking. Located in San Antonio, Texas, this large public school handed out 193 degrees to qualified bachelors’s marketing management students in 2019-2020.

UTSA not only placed well in this ranking. It is also #18 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. It costs about $13,853 for southwest region bachelor’s degree marketing management students per year to attend The University of Texas at San Antonio.

Read full report on Marketing/Marketing Management, General at The University of Texas at San Antonio

University of Central Oklahoma did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking, coming in at #15. Edmond, Oklahoma is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 53 students in 2019-2020.

The estimated yearly cost for University of Central Oklahoma is $16,562 for southwest region bachelor’s degree marketing management students.

Full UCO Marketing/Marketing Management, General Report

#16

Sam Houston State University

Huntsville, Texas
#25 in overall quality

Sam Houston State University landed the #16 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking. SHSU is a public institution located in Huntsville, Texas. The school has a large population, and it awarded 82 bachelors’s degrees in 2019-2020.

SHSU also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list, coming in at #25. It costs about $14,617 for Southwest Region Bachelor’s Degree Marketing Management students per year to attend Sam Houston State University.

Read more about Marketing/Marketing Management, General at Sam Houston State University

#17

Northeastern State University

Tahlequah, Oklahoma

With a ranking of #17, Northeastern State University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Tahlequah, Oklahoma is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing management degrees to 46 students in 2019-2020.

It costs about $9,994 for southwest region bachelor’s degree marketing management students per year to attend Northeastern State University.

Read full report on Marketing/Marketing Management, General at Northeastern State University

#18

Northern Arizona University

Flagstaff, Arizona

Northern Arizona University landed the #18 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking. Flagstaff, Arizona is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 112 students in 2019-2020.

It costs about $12,915 for southwest region bachelor’s degree marketing management students per year to attend Northern Arizona University.

Read full report on Marketing/Marketing Management, General at Northern Arizona University

#19

Grand Canyon University

Phoenix, Arizona

With a ranking of #19, Grand Canyon University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Phoenix, Arizona is the setting for this large institution of higher learning. The private for-profit school handed out bachelors’s marketing management degrees to 163 students in 2019-2020.

The estimated yearly cost for Grand Canyon University is $21,020 for Southwest Region Bachelor’s Degree Marketing Management students.

Read full report on Marketing/Marketing Management, General at Grand Canyon University

The University of Texas Rio Grande Valley came in at #20 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking. The University of Texas Rio Grande Valley is a large school located in Edinburg, Texas that handed out 53 bachelors’s marketing management degrees in 2019-2020.

It costs about $4,514 for southwest region bachelor’s degree marketing management students per year to attend UT Rio Grande Valley.

The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.

Full UT Rio Grande Valley Marketing/Marketing Management, General Report

#21

Angelo State University

San Angelo, Texas

Angelo State University came in at #21 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region ranking. This fairly large school is located in San Angelo, Texas, and it awarded 49 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend Angelo State University is $13,819 for southwest region bachelor’s degree marketing management students.

Read full report on Marketing/Marketing Management, General at Angelo State

Texas A & M University - Central Texas ranked #22 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Texas A & M University - Central Texas is a public institution located in Killeen, Texas. The school has a small population, and it awarded 12 bachelors’s degrees in 2019-2020.

Read full report on Marketing/Marketing Management, General at Texas A & M University - Central Texas

Southeastern Oklahoma State University ranked #23 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Southeastern Oklahoma State University is a medium-sized public school situated in Durant, Oklahoma. It awarded 12 bachelors’s marketing management degrees in 2019-2020.

It costs about $8,237 for Southwest Region Bachelor’s Degree Marketing Management students per year to attend Southeastern Oklahoma State University.

Full Southeastern Oklahoma State University Marketing/Marketing Management, General Report

#22 in overall quality

University of Houston - Clear Lake ranked #24 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. UH Clear Lake is located in Houston, Texas and, has a medium-sized student population. In 2019-2020, this school awarded 47 bachelors’s marketing management degrees to qualified students.

As a testament to the quality of education offered at UH Clear Lake, the school also landed the #22 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $10,612 for southwest region bachelor’s degree marketing management students per year to attend University of Houston - Clear Lake.

Full University of Houston - Clear Lake Marketing/Marketing Management, General Report

#25

Texas Woman's University

Denton, Texas

Texas Woman’s University ranked #25 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region list. Located in Denton, Texas, this fairly large public school handed out 37 degrees to qualified bachelors’s marketing management students in 2019-2020.

The estimated yearly cost for TWU is $9,617 for Southwest Region Bachelor’s Degree Marketing Management students.

Full TWU Marketing/Marketing Management, General Report

Switch to a Different Ranking Method

Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

Credits

Featured Marketing Schools

Find Schools Near You