[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 546 schools to find the best return on investment for marketing/marketing management, general students.
Our analysis ranked University Of Florida the best value for a degree in marketing/marketing management, general in the United States. Set in the city of Gainesville, University Of Florida is a very large public institution. The average in-state cost of tuition and fees is $6,381, while out-of-state students pay about $28,659. Typical student debt for marketing/marketing management, general graduates is $15,574. Marketing/marketing Management, General graduates of University Of Florida earn a median of $56,454 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Florida admits about 24% of applicants.
Utah Valley University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #2 spot this year. Located in the city of Orem, Utah Valley University is a very large public university. Expect in-state tuition and fees of around $6,507, with out-of-state students paying around $18,489. Students borrow a median of $12,044 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Utah Valley University generally make around $54,173. That is a strong return on a $12,044 median debt.
Students looking for strong value in marketing/marketing management, general will find it at California State University Northridge, which ranked #3. California State University Northridge is a very large public school located in the city of Northridge. In-state tuition and fees average $7,458, compared with $20,058 for out-of-state students. Students borrow a median of $14,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $37,016. That is a strong return on a $14,000 median debt. Roughly 93% of applicants are accepted.
Students looking for strong value in marketing/marketing management, general will find it at Texas A And M University Central Texas, which ranked #4. Set in the rural area of Killeen, Texas A And M University Central Texas is a mid-sized public institution. The average in-state cost of tuition and fees is $7,363, with out-of-state students paying around $17,155. Marketing/marketing Management, General graduates carry a median of $23,160 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Texas A And M University Central Texas generally make around $50,370. The acceptance rate is 100%.
Students looking for strong value in marketing/marketing management, general will find it at Brigham Young University Idaho, which ranked #5. Brigham Young University Idaho is a very large private not-for-profit school located in the town of Rexburg. Students from in state pay about $4,800 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $10,630 in student loans. Early-career marketing/marketing management, general graduates make about $49,026. That is a strong return on a $10,630 median debt. Roughly 96% of applicants are accepted.
University Of Washington Tacoma Campus earned the #6 position for value in marketing/marketing management, general this year. Set in the city of Tacoma, University Of Washington Tacoma Campus is a moderately-sized public institution. Students from in state pay about $13,168 in tuition and fees, with out-of-state students paying around $43,404. Typical student debt for marketing/marketing management, general graduates is $15,171. Marketing/marketing Management, General graduates of University Of Washington Tacoma Campus earn a median of $51,530 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 82%.
Florida State University earned the #7 position for value in marketing/marketing management, general this year. Florida State University is a very large public school located in the city of Tallahassee. Students from in state pay about $6,517 in tuition and fees, with out-of-state students paying around $21,683. Students borrow a median of $18,250 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Florida State University generally make around $49,808. Weighed against typical debt, the earnings make a compelling case for value. Florida State University admits about 24% of applicants.
University Of Central Florida came in at #8 for value in marketing/marketing management, general this year. Set in the suburb of Orlando, University Of Central Florida is a very large public institution. The average in-state cost of tuition and fees is $6,368, with out-of-state students paying around $22,467. Students borrow a median of $21,374 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from University Of Central Florida generally make around $46,606. Weighed against typical debt, the earnings make a compelling case for value. Roughly 40% of applicants are accepted.
The University Of Texas Pan American landed the #9 spot for marketing/marketing management, general value this year. The University Of Texas Pan American is a very large public school located in the city of Edinburg. The average in-state cost of tuition and fees is $9,799, while out-of-state students pay about $19,645. Typical student debt for marketing/marketing management, general graduates is $16,912. Marketing/marketing Management, General graduates of The University Of Texas Pan American earn a median of $30,173 early in their careers. Set against $16,912 in median debt, that is a healthy payoff. The University Of Texas Pan American admits about 94% of applicants.
University Of South Florida Main Campus landed the #10 spot for marketing/marketing management, general value this year. University Of South Florida Main Campus is a very large public school located in the city of Tampa. The average in-state cost of tuition and fees is $6,410, while out-of-state students pay about $17,324. Students borrow a median of $19,431 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of South Florida Main Campus earn a median of $40,575 early in their careers. Set against $19,431 in median debt, that is a healthy payoff. Roughly 43% of applicants are accepted.
Florida Atlantic University placed #11 among the best values for marketing/marketing management, general. Florida Atlantic University is a very large public school located in the city of Boca Raton. In-state tuition and fees average $4,879, with out-of-state students paying around $17,324. Typical student debt for marketing/marketing management, general graduates is $19,500. Marketing/marketing Management, General graduates of Florida Atlantic University earn a median of $41,995 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Florida Atlantic University admits about 66% of applicants.
Florida International University earned the #12 position for value in marketing/marketing management, general this year. Florida International University is a very large public school located in the suburb of Miami. Students from in state pay about $6,565 in tuition and fees, while out-of-state students pay about $18,964. Typical student debt for marketing/marketing management, general graduates is $18,233. Marketing/marketing Management, General graduates of Florida International University earn a median of $40,839 early in their careers. Set against $18,233 in median debt, that is a healthy payoff. Florida International University admits about 55% of applicants.
Cuny York College earned the #13 position for value in marketing/marketing management, general this year. Set in the city of Jamaica, Cuny York College is a moderately-sized public institution. The average in-state cost of tuition and fees is $7,358, compared with $15,308 for out-of-state students. Students borrow a median of $12,573 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Cuny York College generally make around $40,596. That is a strong return on a $12,573 median debt. The acceptance rate is 64%.
University Of Illinois At Chicago landed the #14 spot for marketing/marketing management, general value this year. Located in the city of Chicago, University Of Illinois At Chicago is a very large public university. Expect in-state tuition and fees of around $15,949, while out-of-state students pay about $32,009. Marketing/marketing Management, General graduates carry a median of $18,750 in student loans. Early-career marketing/marketing management, general graduates make about $42,782. That is a strong return on a $18,750 median debt. University Of Illinois At Chicago admits about 77% of applicants.
Oakland University placed #15 among the best values for marketing/marketing management, general. Set in the suburb of Rochester Hills, Oakland University is a large public institution. In-state tuition and fees average $17,167, with out-of-state students paying around $24,735. Marketing/marketing Management, General graduates carry a median of $25,715 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Oakland University generally make around $50,087. That is a strong return on a $25,715 median debt. Roughly 88% of applicants are accepted.
University Of North Florida placed #16 among the best values for marketing/marketing management, general. University Of North Florida is a large public school located in the city of Jacksonville. Expect in-state tuition and fees of around $5,964, with out-of-state students paying around $19,407. Typical student debt for marketing/marketing management, general graduates is $18,684. Soon after graduation, marketing/marketing management, general degree recipients from University Of North Florida generally make around $43,720. Weighed against typical debt, the earnings make a compelling case for value. University Of North Florida admits about 53% of applicants.
Weber State University came in at #17 for value in marketing/marketing management, general this year. Set in the city of Ogden, Weber State University is a very large public institution. Expect in-state tuition and fees of around $6,557, compared with $17,545 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $18,076. Marketing/marketing Management, General graduates of Weber State University earn a median of $53,592 early in their careers. That is a strong return on a $18,076 median debt.
Dalton State College ranked #18 on our 2027 list of the best value marketing/marketing management, general schools. Set in the city of Dalton, Dalton State College is a moderately-sized public institution. The average in-state cost of tuition and fees is $3,336, compared with $10,656 for out-of-state students. Students borrow a median of $14,955 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $41,654. That is a strong return on a $14,955 median debt.
Portland State University came in at #19 for value in marketing/marketing management, general this year. Portland State University is a very large public school located in the city of Portland. The average in-state cost of tuition and fees is $11,118, compared with $29,136 for out-of-state students. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Portland State University generally make around $41,395. Weighed against typical debt, the earnings make a compelling case for value. Portland State University admits about 91% of applicants.
University Of Michigan Dearborn ranked #20 on our 2027 list of the best value marketing/marketing management, general schools. Set in the city of Dearborn, University Of Michigan Dearborn is a moderately-sized public institution. The average in-state cost of tuition and fees is $15,640, while out-of-state students pay about $32,896. Marketing/marketing Management, General graduates carry a median of $23,625 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from University Of Michigan Dearborn generally make around $46,664. Weighed against typical debt, the earnings make a compelling case for value. University Of Michigan Dearborn admits about 56% of applicants.
University Of Washington Bothell Campus ranked #21 on our 2027 list of the best value marketing/marketing management, general schools. University Of Washington Bothell Campus is a moderately-sized public school located in the suburb of Bothell. In-state tuition and fees average $12,919, with out-of-state students paying around $43,155. Typical student debt for marketing/marketing management, general graduates is $15,171. Soon after graduation, marketing/marketing management, general degree recipients from University Of Washington Bothell Campus generally make around $51,530. That is a strong return on a $15,171 median debt. The acceptance rate is 91%.
Ferris State University placed #22 among the best values for marketing/marketing management, general. Located in the town of Big Rapids, Ferris State University is a large public university. Expect in-state tuition and fees of around $14,778. Typical student debt for marketing/marketing management, general graduates is $25,450. Marketing/marketing Management, General graduates of Ferris State University earn a median of $39,668 early in their careers. Set against $25,450 in median debt, that is a healthy payoff. The acceptance rate is 91%.
University Of Nevada Las Vegas placed #23 among the best values for marketing/marketing management, general. Set in the city of Las Vegas, University Of Nevada Las Vegas is a very large public institution. Students from in state pay about $9,748 in tuition and fees, with out-of-state students paying around $27,411. Students borrow a median of $15,047 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from University Of Nevada Las Vegas generally make around $36,304. Set against $15,047 in median debt, that is a healthy payoff. The acceptance rate is 96%.
New Mexico State University Main Campus ranked #24 on our 2027 list of the best value marketing/marketing management, general schools. Set in the suburb of Las Cruces, New Mexico State University Main Campus is a large public institution. In-state tuition and fees average $8,183, with out-of-state students paying around $25,307. Students borrow a median of $21,297 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of New Mexico State University Main Campus earn a median of $33,191 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 89%.
University Of North Georgia earned the #25 position for value in marketing/marketing management, general this year. Set in the town of Dahlonega, University Of North Georgia is a very large public institution. The average in-state cost of tuition and fees is $5,444, compared with $16,956 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $21,500. Early-career marketing/marketing management, general graduates make about $43,504. Set against $21,500 in median debt, that is a healthy payoff. The acceptance rate is 68%.
Rest of the Top 50 Best Value Marketing/Marketing Management, General Schools
Not far behind, these schools also offered excellent value in marketing/marketing management, general:
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 546 schools evaluated.
*Averages shown above reflect the top 546 ranked schools only.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
