2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General
When pursuing a degree in today’s world, students have many different options to choose from. College Factual has developed its “Best Value Marketing Management Schools for a Bachelor’s” ranking as one item you can use to help make this decision.
In 2019-2020, 49,932 people earned their degree in marketing/marketing management, general, making the major the 13th most popular in the United States.
At the bachelor’s degree level specifically, there were 43,965 marketing/marketing management, general graduates with average earnings and debt of $38,303 and $24,501 respectively.
This year’s “Best Value Marketing Management Schools for a Bachelor’s” ranking looked at 704 colleges that offer degrees in a bachelor’s in marketing/marketing management, general. Not only do the schools that top this list have excellent marketing/marketing management, general programs, but they also cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing/marketing management, general program at the school and the cost of the school after aid is awarded among other things. Check out our ranking methodology for more information.
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One Size Does Not Fit All
Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Management Schools for a Bachelor’s” ranking, along with many other major-related rankings, to help you make that decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.
Best Value Marketing Management Schools for a Bachelor’s
The following schools top our list of the Best Best Value Marketing Management Schools for a Bachelor’s.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General
You’ll be in good company if you decide to attend Brigham Young University - Provo. It ranked #1 on our 2022 Best Value Marketing Management Schools for a Bachelor’s list. Located in Provo, Utah, this large private not-for-profit school awarded 98 degrees to qualified bachelors’s marketing management students in 2019-2020.
On top of its placing in this ranking, BYU also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for Brigham Young University - Provo is $13,322 for bachelor’s degree marketing management students.
The student loan default rate at the school is 1.7%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 92%, the school does an excellent job of retaining its students.
You’ll be in good company if you decide to attend Western Governors University. It ranked #2 on our 2022 Best Value Marketing Management Schools for a Bachelor’s list. WGU is located in Salt Lake City, Utah and, has a large student population. In 2019-2020, this school awarded 517 bachelors’s marketing management degrees to qualified students.
As a testament to the quality of education it offers, WGU is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $9,805 for Bachelor’s Degree Marketing Management students per year to attend WGU.
The student loan default rate at the school is 4.1%, which is quite low when compared to the national default rate of 10.1%.
Full Western Governors University Marketing/Marketing Management, General Report
You’ll be in good company if you decide to attend Brigham Young University - Idaho. It ranked #3 on our 2022 Best Value Marketing Management Schools for a Bachelor’s list. BYU - I is a private not-for-profit institution located in Rexburg, Idaho. The school has a large population, and it awarded 72 bachelors’s degrees in 2019-2020.
It costs about $7,167 for bachelor’s degree marketing management students per year to attend BYU - I.
The low student loan default rate of 3.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing/Marketing Management, General at Brigham Young University - Idaho
You’ll join some of the best and brightest minds around if you attend Minot State University. The school came in at #4 for the Best Value Marketing Management Schools for a Bachelor’s. Minot State University is a public institution located in Minot, North Dakota. The school has a small population, and it awarded 27 bachelors’s degrees in 2019-2020.
The yearly cost to attend Minot State University is $11,898 for Bachelor’s Degree Marketing Management students.
Full Minot State University Marketing/Marketing Management, General Report
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - La Crosse. The school came in at #5 for the Best Value Marketing Management Schools for a Bachelor’s. University of Wisconsin - La Crosse is a fairly large public school situated in La Crosse, Wisconsin. It awarded 122 bachelors’s marketing management degrees in 2019-2020.
UW - La Crosse also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $14,580 for bachelor’s degree marketing management students per year to attend UW - La Crosse.
The school has an impressive student loan default rate. It’s only 1.6%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
Full UW - La Crosse Marketing/Marketing Management, General Report
With a ranking of #6, Colorado State University - Global Campus did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s list. Greenwood Village, Colorado is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 86 students in 2019-2020.
The school has an impressive student loan default rate. It’s only 3.9%, which is much lower than the national rate of 10.1%.
Full Colorado State University - Global Campus Marketing/Marketing Management, General Report
Brigham Young University - Hawaii did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking, coming in at #7. BYU - H is a small private not-for-profit school situated in Laie, Hawaii. It awarded 36 bachelors’s marketing management degrees in 2019-2020.
It costs about $14,051 for bachelor’s degree marketing management students per year to attend Brigham Young University - Hawaii.
Read full report on Marketing/Marketing Management, General at BYU - H
University of Wisconsin - Eau Claire ranked #8 on this year’s Best Value Marketing Management Schools for a Bachelor’s list. University of Wisconsin - Eau Claire is a fairly large public school situated in Eau Claire, Wisconsin. It awarded 134 bachelors’s marketing management degrees in 2019-2020.
On top of its placing in this ranking, UW - Eau Claire also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for University of Wisconsin - Eau Claire is $16,020 for Bachelor’s Degree Marketing Management students.
Read more about Marketing/Marketing Management, General at UW - Eau Claire
University of Minnesota - Duluth did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking, coming in at #9. Located in Duluth, Minnesota, this fairly large public school awarded 134 degrees to qualified bachelors’s marketing management students in 2019-2020.
As a testament to the quality of education it offers, UMN Duluth is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s in the top 10% of all schools reviewed in that analysis. The estimated yearly cost for UMN Duluth is $17,067 for bachelor’s degree marketing management students.
The low student loan default rate of 3.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing/Marketing Management, General at UMN Duluth
With a ranking of #10, University of Wisconsin - Whitewater did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s list. University of Wisconsin - Whitewater is a fairly large public school situated in Whitewater, Wisconsin. It awarded 184 bachelors’s marketing management degrees in 2019-2020.
On top of its placing in this ranking, UW - Whitewater also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 20% of all schools in this category. The estimated yearly cost for UW - Whitewater is $15,249 for bachelor’s degree marketing management students.
Read more about Marketing/Marketing Management, General at University of Wisconsin - Whitewater
North Dakota State University - Main Campus ranked #11 on this year’s Best Value Marketing Management Schools for a Bachelor’s list. North Dakota State University - Main Campus is a fairly large school located in Fargo, North Dakota that handed out 88 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education it offers, North Dakota State University is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s in the top 20% of all schools reviewed in that analysis. It costs about $16,584 for bachelor’s degree marketing management students per year to attend North Dakota State University - Main Campus.
The school has an impressive student loan default rate. It’s only 3.1%, which is much lower than the national rate of 10.1%.
With a ranking of #12, University of North Dakota did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s list. University of North Dakota is located in Grand Forks, North Dakota and, has a fairly large student population. In 2019-2020, this school awarded 97 bachelors’s marketing management degrees to qualified students.
In addition to being on this list, UND is in the top on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 20% of all schools in this category. The estimated yearly cost for University of North Dakota is $15,738 for Bachelor’s Degree Marketing Management students.
The school has an impressive student loan default rate. It’s only 2.9%, which is much lower than the national rate of 10.1%.
Full University of North Dakota Marketing/Marketing Management, General Report
University of Wisconsin - Oshkosh came in at #13 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s ranking. This fairly large school is located in Oshkosh, Wisconsin, and it awarded 85 bachelors’s marketing management degrees in 2019-2020.
The estimated yearly cost for University of Wisconsin - Oshkosh is $15,463 for Bachelor’s Degree Marketing Management students.
Full UW Oshkosh Marketing/Marketing Management, General Report
Winona State University landed the #14 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking. Located in Winona, Minnesota, this medium-sized public school handed out 66 degrees to qualified bachelors’s marketing management students in 2019-2020.
On top of its placing in this ranking, Winona State also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 20% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for Winona State University is $17,656 for bachelor’s degree marketing management students.
The student loan default rate at the school is 3.4%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing/Marketing Management, General at Winona State University
Northern Illinois University did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking, coming in at #15. Located in Dekalb, Illinois, this fairly large public school handed out 152 diplomas to qualified bachelors’s marketing management students in 2019-2020.
It costs about $18,259 for Bachelor’s Degree Marketing Management students per year to attend NIU.
Read more about Marketing/Marketing Management, General at NIU
With a ranking of #16, Grand Valley State University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s list. Grand Valley State University is a public institution located in Allendale, Michigan. The school has a large population, and it awarded 314 bachelors’s degrees in 2019-2020.
GVSU also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $17,646 for Bachelor’s Degree Marketing Management students per year to attend GVSU.
The low student loan default rate of 3.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Western Michigan University landed the #17 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking. Kalamazoo, Michigan is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 103 students in 2019-2020.
As a testament to the quality of education it offers, WMU is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s in the top 20% of all schools reviewed in that analysis. It costs about $19,433 for Bachelor’s Degree Marketing Management students per year to attend WMU.
Georgia Southern University landed the #18 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking. Georgia Southern University is a large public school situated in Statesboro, Georgia. It awarded 201 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education it offers, GaSou is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s in the top 20% of all schools reviewed in that analysis. The estimated yearly cost for GaSou is $15,536 for Bachelor’s Degree Marketing Management students.
Park University ranked #19 on this year’s Best Value Marketing Management Schools for a Bachelor’s list. Park University is located in Parkville, Missouri and, has a fairly large student population. In 2019-2020, this school awarded 18 bachelors’s marketing management degrees to qualified students.
The yearly cost to attend Park University is $15,579 for bachelor’s degree marketing management students.
Read full report on Marketing/Marketing Management, General at Park University
University of Mary did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking, coming in at #20. UMary is a small school located in Bismarck, North Dakota that handed out 20 bachelors’s marketing management degrees in 2019-2020.
On top of its placing in this ranking, UMary also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 20% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for University of Mary is $17,410 for Bachelor’s Degree Marketing Management students.
The school has an impressive student loan default rate. It’s only 4.7%, which is much lower than the national rate of 10.1%.
Read full report on Marketing/Marketing Management, General at UMary
Southwest Minnesota State University ranked #21 on this year’s Best Value Marketing Management Schools for a Bachelor’s list. Southwest Minnesota State University is a medium-sized school located in Marshall, Minnesota that handed out 20 bachelors’s marketing management degrees in 2019-2020.
The yearly cost to attend Southwest Minnesota State University is $14,397 for Bachelor’s Degree Marketing Management students.
Full Southwest Minnesota State University Marketing/Marketing Management, General Report
Florida State University came in at #22 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s ranking. Florida State is located in Tallahassee, Florida and, has a large student population. In 2019-2020, this school awarded 466 bachelors’s marketing management degrees to qualified students.
Florida State excels when it comes to marketing management quality. It’s in the top 10% of all schools in this category. The estimated yearly cost for Florida State is $9,789 for bachelor’s degree marketing management students.
The low student loan default rate of 3.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 95%, the school does an excellent job of retaining its students.
Read more about Marketing/Marketing Management, General at Florida State University
Dakota State University landed the #23 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking. Dakota State is located in Madison, South Dakota and, has a small student population. In 2019-2020, this school awarded 11 bachelors’s marketing management degrees to qualified students.
It costs about $17,691 for bachelor’s degree marketing management students per year to attend Dakota State University.
Full Dakota State University Marketing/Marketing Management, General Report
Shippensburg University of Pennsylvania did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s ranking, coming in at #24. Located in Shippensburg, Pennsylvania, this medium-sized public school awarded 96 diplomas to qualified bachelors’s marketing management students in 2019-2020.
The estimated yearly cost for Shippensburg University of Pennsylvania is $22,054 for Bachelor’s Degree Marketing Management students.
Read more about Marketing/Marketing Management, General at Shippensburg University of Pennsylvania
University of Northern Iowa ranked #25 on this year’s Best Value Marketing Management Schools for a Bachelor’s list. UNI is a medium-sized public school situated in Cedar Falls, Iowa. It awarded 84 bachelors’s marketing management degrees in 2019-2020.
In addition to being on this list, UNI is in the top on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 15% of all schools in this category. The estimated yearly cost for UNI is $15,620 for Bachelor’s Degree Marketing Management students.
The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 3.6%, which is quite low when compared to the national default rate of 10.1%.
Full University of Northern Iowa Marketing/Marketing Management, General Report
Rest of the Best 50 in Best Value Marketing Management Schools for a Bachelor’s
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Management Schools for a Bachelor’s
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | University of North Texas | Denton, TX |
| 52 | MSU Texas | Wichita Falls, TX |
| 52 | University of Wisconsin - Parkside | Kenosha, WI |
| 54 | University of Phoenix - Arizona | Tempe, AZ |
| 55 | Texas Tech University | Lubbock, TX |
| 55 | University of Puerto Rico - Rio Piedras | San Juan, PR |
| 57 | Eastern Illinois University | Charleston, IL |
| 58 | University of North Georgia | Dahlonega, GA |
| 59 | Florida International University | Miami, FL |
| 60 | The University of Texas of the Permian Basin | Odessa, TX |
| 61 | University of Phoenix - Pennsylvania | Philadelphia, PA |
| 62 | Western Illinois University | Macomb, IL |
| 63 | Harding University | Searcy, AR |
| 64 | Kennesaw State University | Kennesaw, GA |
| 65 | Salisbury University | Salisbury, MD |
| Rank | College | Location |
|---|---|---|
| 91 | University of North Florida | Jacksonville, FL |
| 92 | University of Southern Mississippi | Hattiesburg, MS |
| 93 | Florida Atlantic University | Boca Raton, FL |
| 94 | Tarleton State University | Stephenville, TX |
| 94 | University of Central Arkansas | Conway, AR |
| 94 | Nicholls State University | Thibodaux, LA |
| 97 | University of West Georgia | Carrollton, GA |
| 98 | The University of Texas at San Antonio | San Antonio, TX |
| 99 | University of Memphis | Memphis, TN |
| 100 | McNeese State University | Lake Charles, LA |
| 101 | Southeast Missouri State University | Cape Girardeau, MO |
| 102 | University of Central Oklahoma | Edmond, OK |
| 103 | James Madison University | Harrisonburg, VA |
| 104 | Purdue University - Main Campus | West Lafayette, IN |
| 105 | Sam Houston State University | Huntsville, TX |
| 106 | East Carolina University | Greenville, NC |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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