2027 Best Value Marketing/Marketing Management, General Master’s Degree Schools
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 59 schools to build this 2027 ranking of the best value marketing/marketing management, general schools.
What’s on this page:
2027 Best Value Marketing/Marketing Management, General Schools in the United States
If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.
Best Value Marketing/Marketing Management, General Schools
Leading the list is Cuny Bernard M Baruch College, our #1 best value for marketing/marketing management, general in the United States. Located in the city of New York, Cuny Bernard M Baruch College is a very large public university. Expect in-state tuition and fees of around $7,464, while out-of-state students pay about $15,414. Students borrow a median of $11,691 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Cuny Bernard M Baruch College earn a median of $61,459 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Cuny Bernard M Baruch College admits about 48% of applicants.
Florida International University came in at #2 on our 2027 list of the best value marketing/marketing management, general schools. Set in the suburb of Miami, Florida International University is a very large public institution. Students from in state pay about $6,565 in tuition and fees, with out-of-state students paying around $18,964. Students borrow a median of $18,233 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Florida International University earn a median of $62,135 early in their careers. That is a strong return on a $18,233 median debt. The acceptance rate is 55%.
A rank of #3 makes University Of South Florida Main Campus one of the best values for marketing/marketing management, general. University Of South Florida Main Campus is a very large public school located in the city of Tampa. In-state tuition and fees average $6,410, with out-of-state students paying around $17,324. Typical student debt for marketing/marketing management, general graduates is $19,431. Early-career marketing/marketing management, general graduates make about $59,323. That is a strong return on a $19,431 median debt. Roughly 43% of applicants are accepted.
A rank of #4 makes University Of Illinois At Chicago one of the best values for marketing/marketing management, general. University Of Illinois At Chicago is a very large public school located in the city of Chicago. Expect in-state tuition and fees of around $15,949, while out-of-state students pay about $32,009. Marketing/marketing Management, General graduates carry a median of $18,750 in student loans. Early-career marketing/marketing management, general graduates make about $42,782. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 77%.
University Of Colorado Denver came in at #5 on our 2027 list of the best value marketing/marketing management, general schools. University Of Colorado Denver is a very large public school located in the city of Denver. Students from in state pay about $10,383 in tuition and fees, with out-of-state students paying around $29,391. Students borrow a median of $26,582 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from University Of Colorado Denver generally make around $66,288. Weighed against typical debt, the earnings make a compelling case for value. University Of Colorado Denver admits about 75% of applicants.
Western Governors University came in at #6 for value in marketing/marketing management, general this year. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. The average in-state cost of tuition and fees is $8,658. Students borrow a median of $21,232 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Western Governors University earn a median of $52,877 early in their careers. Set against $21,232 in median debt, that is a healthy payoff.
University Of Illinois At Urbana Champaign came in at #7 for value in marketing/marketing management, general this year. University Of Illinois At Urbana Champaign is a very large public school located in the city of Champaign. In-state tuition and fees average $18,267, while out-of-state students pay about $40,096. Students borrow a median of $20,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $70,715. Set against $20,000 in median debt, that is a healthy payoff. The acceptance rate is 42%.
Northern Illinois University earned the #8 position for value in marketing/marketing management, general this year. Northern Illinois University is a large public school located in the suburb of Dekalb. In-state tuition and fees average $13,060. Students borrow a median of $23,875 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $51,137. Weighed against typical debt, the earnings make a compelling case for value. Northern Illinois University admits about 70% of applicants.
University Of Houston ranked #9 on our 2027 list of the best value marketing/marketing management, general schools. Located in the city of Houston, University Of Houston is a very large public university. The average in-state cost of tuition and fees is $9,717, while out-of-state students pay about $22,547. Typical student debt for marketing/marketing management, general graduates is $17,370. Marketing/marketing Management, General graduates of University Of Houston earn a median of $55,728 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 74% of applicants are accepted.
Fitchburg State University placed #10 among the best values for marketing/marketing management, general. Located in the suburb of Fitchburg, Fitchburg State University is a moderately-sized public university. The average in-state cost of tuition and fees is $11,346, compared with $17,426 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $25,840. Soon after graduation, marketing/marketing management, general degree recipients from Fitchburg State University generally make around $48,965. That is a strong return on a $25,840 median debt. Fitchburg State University admits about 87% of applicants.
National University College Bayamon ranked #11 on our 2027 list of the best value marketing/marketing management, general schools. Set in the city of Bayamon, National University College Bayamon is a very large private for-profit institution. Students from in state pay about $12,723 in tuition and fees, while out-of-state students pay about $13,886. Marketing/marketing Management, General graduates carry a median of $14,583 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from National University College Bayamon generally make around $28,047. Weighed against typical debt, the earnings make a compelling case for value.
University Of Minnesota Twin Cities came in at #12 for value in marketing/marketing management, general this year. Set in the city of Minneapolis, University Of Minnesota Twin Cities is a very large public institution. Students from in state pay about $17,214 in tuition and fees, compared with $38,362 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $22,750. Soon after graduation, marketing/marketing management, general degree recipients from University Of Minnesota Twin Cities generally make around $59,609. Set against $22,750 in median debt, that is a healthy payoff. Roughly 80% of applicants are accepted.
University Of Wisconsin Whitewater placed #13 among the best values for marketing/marketing management, general. Set in the town of Whitewater, University Of Wisconsin Whitewater is a large public institution. In-state tuition and fees average $8,616, while out-of-state students pay about $18,716. Students borrow a median of $26,000 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Wisconsin Whitewater earn a median of $47,664 early in their careers. That is a strong return on a $26,000 median debt. Roughly 86% of applicants are accepted.
University Of Wisconsin Madison earned the #14 position for value in marketing/marketing management, general this year. University Of Wisconsin Madison is a very large public school located in the city of Madison. Expect in-state tuition and fees of around $11,603, compared with $42,103 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $20,500 in student loans. Early-career marketing/marketing management, general graduates make about $117,372. Weighed against typical debt, the earnings make a compelling case for value. Roughly 45% of applicants are accepted.
Universidad Del Turabo earned the #15 position for value in marketing/marketing management, general this year. Located in the suburb of Gurabo, Universidad Del Turabo is a large private not-for-profit university. The average in-state cost of tuition and fees is $7,750. Typical student debt for marketing/marketing management, general graduates is $29,500. Soon after graduation, marketing/marketing management, general degree recipients from Universidad Del Turabo generally make around $24,820. Set against $29,500 in median debt, that is a healthy payoff.
University Of Hawaii At Manoa earned the #16 position for value in marketing/marketing management, general this year. Located in the city of Honolulu, University Of Hawaii At Manoa is a very large public university. In-state tuition and fees average $12,186, while out-of-state students pay about $34,218. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Hawaii At Manoa earn a median of $34,383 early in their careers. That is a strong return on a $19,500 median debt. Roughly 87% of applicants are accepted.
University Of Sacred Heart came in at #17 for value in marketing/marketing management, general this year. University Of Sacred Heart is a moderately-sized private not-for-profit school located in the city of Santurce. The average in-state cost of tuition and fees is $6,410. Typical student debt for marketing/marketing management, general graduates is $14,493. Early-career marketing/marketing management, general graduates make about $45,928. Weighed against typical debt, the earnings make a compelling case for value. University Of Sacred Heart admits about 58% of applicants.
Goldey Beacom College earned the #18 position for value in marketing/marketing management, general this year. Located in the suburb of Wilmington, Goldey Beacom College is a small private not-for-profit university. Expect in-state tuition and fees of around $14,940. Students borrow a median of $20,743 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Goldey Beacom College generally make around $57,634. Weighed against typical debt, the earnings make a compelling case for value. Goldey Beacom College admits about 84% of applicants.
Georgia State University landed the #19 spot for marketing/marketing management, general value this year. Located in the city of Atlanta, Georgia State University is a very large public university. The average in-state cost of tuition and fees is $8,664, with out-of-state students paying around $24,840. Students borrow a median of $25,000 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Georgia State University earn a median of $72,243 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 55%.
East Tennessee State University landed the #20 spot for marketing/marketing management, general value this year. Set in the city of Johnson City, East Tennessee State University is a large public institution. The average in-state cost of tuition and fees is $10,216, while out-of-state students pay about $13,726. Students borrow a median of $21,819 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $35,632. That is a strong return on a $21,819 median debt. The acceptance rate is 86%.
University Of Arkansas placed #21 among the best values for marketing/marketing management, general. Located in the city of Fayetteville, University Of Arkansas is a very large public university. The average in-state cost of tuition and fees is $10,104, compared with $29,966 for out-of-state students. Students borrow a median of $21,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Arkansas earn a median of $50,045 early in their careers. That is a strong return on a $21,500 median debt. University Of Arkansas admits about 74% of applicants.
Colorado State University Global Campus came in at #22 for value in marketing/marketing management, general this year. Set in the city of Denver, Colorado State University Global Campus is a large public institution. Students from in state pay about $9,000 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $29,956 in student loans. Marketing/marketing Management, General graduates of Colorado State University Global Campus earn a median of $55,814 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Colorado State University Global Campus admits about 98% of applicants.
College Of William And Mary earned the #23 position for value in marketing/marketing management, general this year. College Of William And Mary is a large public school located in the suburb of Williamsburg. Expect in-state tuition and fees of around $25,734, while out-of-state students pay about $51,038. Marketing/marketing Management, General graduates carry a median of $18,935 in student loans. Early-career marketing/marketing management, general graduates make about $53,338. Weighed against typical debt, the earnings make a compelling case for value. Roughly 34% of applicants are accepted.
Stony Brook University ranked #24 on our 2027 list of the best value marketing/marketing management, general schools. Stony Brook University is a very large public school located in the suburb of Stony Brook. In-state tuition and fees average $10,931, with out-of-state students paying around $32,741. Typical student debt for marketing/marketing management, general graduates is $20,537. Soon after graduation, marketing/marketing management, general degree recipients from Stony Brook University generally make around $64,488. That is a strong return on a $20,537 median debt. Roughly 49% of applicants are accepted.
The University Of Tennessee earned the #25 position for value in marketing/marketing management, general this year. Set in the city of Knoxville, The University Of Tennessee is a very large public institution. Expect in-state tuition and fees of around $13,812, compared with $33,256 for out-of-state students. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of The University Of Tennessee earn a median of $46,896 early in their careers. That is a strong return on a $19,500 median debt. The acceptance rate is 42%.
Rest of the Top 50 Best Value Marketing/Marketing Management, General Schools
Not far behind, these schools also offered excellent value in marketing/marketing management, general:
Other Marketing/Marketing Management, General Degree Levels
Explore the best-value marketing/marketing management, general schools at other degree levels:
View All Marketing/Marketing Management, General Rankings >
Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 59 schools evaluated.
*Averages shown above reflect the top 59 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
