2026 Best Value Marketing/Marketing Management, General Master’s Degree Schools
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
For its 2026 best-value ranking, College Factual looked at 1077 schools to find the best return on investment for marketing/marketing management, general students.
What’s on this page:
2026 Best Value Marketing/Marketing Management, General Schools in the United States
Below are the schools that deliver the strongest value in marketing/marketing management, general, balancing cost against outcomes.
Best Value Marketing/Marketing Management, General Schools
Cuny Bernard M Baruch College earned the #1 spot for value among marketing/marketing management, general schools in the United States. Cuny Bernard M Baruch College is a very large public school located in the city of New York. The average in-state cost of tuition and fees is $7,464, while out-of-state students pay about $15,414. Marketing/marketing Management, General graduates carry a median of $11,691 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Cuny Bernard M Baruch College generally make around $61,459. Set against $11,691 in median debt, that is a healthy payoff. Cuny Bernard M Baruch College admits about 48% of applicants.
Students looking for strong value in marketing/marketing management, general will find it at Florida International University, which ranked #2. Set in the suburb of Miami, Florida International University is a very large public institution. Expect in-state tuition and fees of around $6,565, compared with $18,964 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $18,233. Early-career marketing/marketing management, general graduates make about $62,135. Set against $18,233 in median debt, that is a healthy payoff. The acceptance rate is 55%.
A rank of #3 makes University Of South Florida Main Campus one of the best values for marketing/marketing management, general. Set in the city of Tampa, University Of South Florida Main Campus is a very large public institution. The average in-state cost of tuition and fees is $6,410, while out-of-state students pay about $17,324. Students borrow a median of $19,431 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $59,323. Set against $19,431 in median debt, that is a healthy payoff. The acceptance rate is 43%.
Western Governors University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #4 spot this year. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. Expect in-state tuition and fees of around $8,658. Typical student debt for marketing/marketing management, general graduates is $21,232. Early-career marketing/marketing management, general graduates make about $52,877. Weighed against typical debt, the earnings make a compelling case for value.
University Of Illinois At Chicago is a great value for students pursuing a degree in marketing/marketing management, general, landing the #5 spot this year. University Of Illinois At Chicago is a very large public school located in the city of Chicago. The average in-state cost of tuition and fees is $15,949, compared with $32,009 for out-of-state students. Students borrow a median of $18,750 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Illinois At Chicago earn a median of $42,782 early in their careers. Set against $18,750 in median debt, that is a healthy payoff. University Of Illinois At Chicago admits about 77% of applicants.
Northern Illinois University earned the #6 position for value in marketing/marketing management, general this year. Set in the suburb of Dekalb, Northern Illinois University is a large public institution. Students from in state pay about $13,060 in tuition and fees. Typical student debt for marketing/marketing management, general graduates is $23,875. Marketing/marketing Management, General graduates of Northern Illinois University earn a median of $51,137 early in their careers. That is a strong return on a $23,875 median debt. Roughly 70% of applicants are accepted.
University Of Houston ranked #7 on our 2026 list of the best value marketing/marketing management, general schools. Set in the city of Houston, University Of Houston is a very large public institution. Expect in-state tuition and fees of around $9,717, compared with $22,547 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $17,370 in student loans. Marketing/marketing Management, General graduates of University Of Houston earn a median of $55,728 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Houston admits about 74% of applicants.
National University College Bayamon ranked #8 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Bayamon, National University College Bayamon is a very large private for-profit university. In-state tuition and fees average $12,723, compared with $13,886 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $14,583 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from National University College Bayamon generally make around $28,047. Set against $14,583 in median debt, that is a healthy payoff.
University Of Illinois At Urbana Champaign came in at #9 for value in marketing/marketing management, general this year. University Of Illinois At Urbana Champaign is a very large public school located in the city of Champaign. The average in-state cost of tuition and fees is $18,267, while out-of-state students pay about $40,096. Marketing/marketing Management, General graduates carry a median of $20,000 in student loans. Early-career marketing/marketing management, general graduates make about $70,715. That is a strong return on a $20,000 median debt. Roughly 42% of applicants are accepted.
Texas A And M University Commerce came in at #10 for value in marketing/marketing management, general this year. Set in the town of Commerce, Texas A And M University Commerce is a large public institution. Expect in-state tuition and fees of around $10,026, compared with $22,326 for out-of-state students. Students borrow a median of $23,796 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Texas A And M University Commerce earn a median of $62,510 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 92% of applicants are accepted.
University Of Hawaii At Manoa landed the #11 spot for marketing/marketing management, general value this year. University Of Hawaii At Manoa is a very large public school located in the city of Honolulu. In-state tuition and fees average $12,186, with out-of-state students paying around $34,218. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Hawaii At Manoa earn a median of $34,383 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 87%.
Western Carolina University landed the #12 spot for marketing/marketing management, general value this year. Set in the town of Cullowhee, Western Carolina University is a large public institution. In-state tuition and fees average $4,630, compared with $8,630 for out-of-state students. Students borrow a median of $23,508 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $33,197. Set against $23,508 in median debt, that is a healthy payoff. The acceptance rate is 82%.
University Of Wisconsin Madison came in at #13 for value in marketing/marketing management, general this year. University Of Wisconsin Madison is a very large public school located in the city of Madison. In-state tuition and fees average $11,603, while out-of-state students pay about $42,103. Typical student debt for marketing/marketing management, general graduates is $20,500. Early-career marketing/marketing management, general graduates make about $117,372. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 45%.
University Of Minnesota Twin Cities placed #14 among the best values for marketing/marketing management, general. University Of Minnesota Twin Cities is a very large public school located in the city of Minneapolis. Students from in state pay about $17,214 in tuition and fees, with out-of-state students paying around $38,362. Typical student debt for marketing/marketing management, general graduates is $22,750. Soon after graduation, marketing/marketing management, general degree recipients from University Of Minnesota Twin Cities generally make around $59,609. Weighed against typical debt, the earnings make a compelling case for value. University Of Minnesota Twin Cities admits about 80% of applicants.
University Of Wisconsin Whitewater landed the #15 spot for marketing/marketing management, general value this year. Located in the town of Whitewater, University Of Wisconsin Whitewater is a large public university. In-state tuition and fees average $8,616, compared with $18,716 for out-of-state students. Students borrow a median of $26,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $47,664. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.
Fairleigh Dickinson University Metropolitan Campus came in at #16 for value in marketing/marketing management, general this year. Set in the suburb of Teaneck, Fairleigh Dickinson University Metropolitan Campus is a moderately-sized private not-for-profit institution. Students from in state pay about $37,010 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $25,000 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Fairleigh Dickinson University Metropolitan Campus generally make around $33,954. Set against $25,000 in median debt, that is a healthy payoff. Fairleigh Dickinson University Metropolitan Campus admits about 91% of applicants.
University Of Sacred Heart ranked #17 on our 2026 list of the best value marketing/marketing management, general schools. University Of Sacred Heart is a moderately-sized private not-for-profit school located in the city of Santurce. Expect in-state tuition and fees of around $6,410. Marketing/marketing Management, General graduates carry a median of $14,493 in student loans. Marketing/marketing Management, General graduates of University Of Sacred Heart earn a median of $45,928 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 58%.
Texas State University San Marcos earned the #18 position for value in marketing/marketing management, general this year. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. In-state tuition and fees average $11,450, while out-of-state students pay about $22,930. Marketing/marketing Management, General graduates carry a median of $21,500 in student loans. Early-career marketing/marketing management, general graduates make about $48,072. That is a strong return on a $21,500 median debt. Roughly 89% of applicants are accepted.
University Of Kentucky earned the #19 position for value in marketing/marketing management, general this year. University Of Kentucky is a very large public school located in the city of Lexington. Expect in-state tuition and fees of around $13,502, compared with $34,140 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $24,225 in student loans. Marketing/marketing Management, General graduates of University Of Kentucky earn a median of $48,100 early in their careers. Set against $24,225 in median debt, that is a healthy payoff. Roughly 93% of applicants are accepted.
University Of Arkansas earned the #20 position for value in marketing/marketing management, general this year. Set in the city of Fayetteville, University Of Arkansas is a very large public institution. Students from in state pay about $10,104 in tuition and fees, while out-of-state students pay about $29,966. Marketing/marketing Management, General graduates carry a median of $21,500 in student loans. Early-career marketing/marketing management, general graduates make about $50,045. Set against $21,500 in median debt, that is a healthy payoff. University Of Arkansas admits about 74% of applicants.
The University Of Tennessee earned the #21 position for value in marketing/marketing management, general this year. The University Of Tennessee is a very large public school located in the city of Knoxville. Students from in state pay about $13,812 in tuition and fees, with out-of-state students paying around $33,256. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of The University Of Tennessee earn a median of $46,896 early in their careers. Set against $19,500 in median debt, that is a healthy payoff. Roughly 42% of applicants are accepted.
Georgia State University ranked #22 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Atlanta, Georgia State University is a very large public university. Students from in state pay about $8,664 in tuition and fees, with out-of-state students paying around $24,840. Students borrow a median of $25,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $72,243. That is a strong return on a $25,000 median debt. Georgia State University admits about 55% of applicants.
Stony Brook University came in at #23 for value in marketing/marketing management, general this year. Located in the suburb of Stony Brook, Stony Brook University is a very large public university. In-state tuition and fees average $10,931, compared with $32,741 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $20,537. Early-career marketing/marketing management, general graduates make about $64,488. That is a strong return on a $20,537 median debt. The acceptance rate is 49%.
East Tennessee State University landed the #24 spot for marketing/marketing management, general value this year. Set in the city of Johnson City, East Tennessee State University is a large public institution. The average in-state cost of tuition and fees is $10,216, while out-of-state students pay about $13,726. Students borrow a median of $21,819 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of East Tennessee State University earn a median of $35,632 early in their careers. That is a strong return on a $21,819 median debt. The acceptance rate is 86%.
Goldey Beacom College ranked #25 on our 2026 list of the best value marketing/marketing management, general schools. Goldey Beacom College is a small private not-for-profit school located in the suburb of Wilmington. Students from in state pay about $14,940 in tuition and fees. Typical student debt for marketing/marketing management, general graduates is $20,743. Marketing/marketing Management, General graduates of Goldey Beacom College earn a median of $57,634 early in their careers. Set against $20,743 in median debt, that is a healthy payoff. Roughly 84% of applicants are accepted.
Rest of the Top 50 Best Value Marketing/Marketing Management, General Schools
These schools also delivered strong value for marketing/marketing management, general this year:
Other Marketing/Marketing Management, General Degree Levels
Looking for a different degree level? Compare best-value Marketing/Marketing Management, General rankings across degree levels:
View All Marketing/Marketing Management, General Rankings >
Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 1077 schools evaluated.
*Averages shown above reflect the top 47 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
