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Undergraduate Marketing at The University of Alabama

582 Total Degrees Awarded
3 Award Levels Offered
#1 Best Rank — Bachelor's
$64,016 Bachelor's Salary

Below are the key facts about this program at The University of Alabama. You can study it at the Bachelor’s level, with graduate study also available. Its best result is a rank of #1 out of 11 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:

The University of Alabama Undergraduate Marketing Rankings

#65 in the U.S.
#2 in Alabama
#15 in the Southeast Region

By College Factual’s measure, The University of Alabama highly for marketing, ranked #65 out of 619 schools nationally.

Ranking Rank
Best Marketing Schools 65 of 619
Best Marketing Schools in Alabama 2 of 11
Best Marketing Schools in the Southeast Region 15 of 151

Undergraduate Marketing Degrees at The University of Alabama

The table below lists every degree level granted in marketing at The University of Alabama, along with how many graduates complete each level annually.

Degree Level Annual Graduates
Bachelor’s 515
Master’s 66
Doctoral 1

The University of Alabama Marketing Bachelor’s Degrees

For the most recent IPEDS reporting year, The University of Alabama awarded 515 bachelor’s degrees in marketing.

Bachelor’s Rankings

The University of Alabama is among the very best schools in the country for marketing at the bachelor’s level. Specifically, it ranked #1 out of 11 schools by College Factual.

Ranking Rank
Best Marketing Bachelor’s Degree Schools in Alabama 1
Best Marketing Bachelor’s Degree Schools in the Southeast Region 12
Best Marketing Bachelor’s Degree Schools 55

Salary of Marketing Graduates with a Bachelor’s Degree

$64,016 Bachelor's Median Salary

Marketing majors who earn their bachelor’s degree from The University of Alabama go on to jobs where they make a median salary of $64,016 a year. This is lower than $64,459, the median for all majors at The University of Alabama.

Salary for Marketing majors with a bachelor's degree at The University of Alabama

Student Debt of Marketing Graduates with a Bachelor’s Degree

$23,071 Bachelor's Median Debt

While getting their bachelor’s degree at The University of Alabama, marketing graduates take on a median debt of $23,071 in student loans. This is lower than $24,566, the typical median for all majors at The University of Alabama.

Student debt for Marketing majors with a bachelor's degree at The University of Alabama

The University of Alabama Undergraduate Tuition and Fees

$12,180 Average Tuition and Fees (In-State)
$23,071 Average Student Debt

The full-time undergraduate tuition and fees are shown below.

In State Out of State
Tuition $10,780 $33,372
Fees $800 $800

Read more about The University of Alabama tuition and fees.

Bachelor’s Student Diversity

For the most recent academic year available, 39% of marketing bachelor’s degrees went to men and 61% went to women.

The University of Alabama gender breakdown of Marketing Bachelor's degree grads The largest share of marketing bachelor’s degree graduates at The University of Alabama were White. Roughly 85% of graduates fell into this category.

The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor’s in marketing.

Ethnic diversity of Marketing majors at The University of Alabama
Ethnic Background Number of Students
Asian 4
Black or African American 26
Hispanic or Latino 26
White 438
Non-Resident Aliens 2
Other Races 19

Marketing/Marketing Management, General (Bachelor’s)

The University of Alabama conferred 515 bachelor’s degrees in marketing/marketing management, general in the latest year of data — 61% to women and 39% to men. The largest share of these graduates were White (85%).

Graduate Study in Marketing at The University of Alabama

You can also pursue this field at the graduate level at The University of Alabama. The following graduate award levels are reported.

Graduate Level Annual Graduates
Master’s Degrees in Marketing 66
Doctoral Degrees in Marketing 1

References

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