Below are the key facts about this program at The University of Alabama. You can study it at the Bachelor’s level, with graduate study also available. Its best result is a rank of #1 out of 11 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
By College Factual’s measure, The University of Alabama highly for marketing, ranked #65 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 65 of 619 |
| Best Marketing Schools in Alabama | 2 of 11 |
| Best Marketing Schools in the Southeast Region | 15 of 151 |
The table below lists every degree level granted in marketing at The University of Alabama, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 515 |
| Master’s | 66 |
| Doctoral | 1 |
For the most recent IPEDS reporting year, The University of Alabama awarded 515 bachelor’s degrees in marketing.
The University of Alabama is among the very best schools in the country for marketing at the bachelor’s level. Specifically, it ranked #1 out of 11 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Alabama | 1 |
| Best Marketing Bachelor’s Degree Schools in the Southeast Region | 12 |
| Best Marketing Bachelor’s Degree Schools | 55 |
Marketing majors who earn their bachelor’s degree from The University of Alabama go on to jobs where they make a median salary of $64,016 a year. This is lower than $64,459, the median for all majors at The University of Alabama.
While getting their bachelor’s degree at The University of Alabama, marketing graduates take on a median debt of $23,071 in student loans. This is lower than $24,566, the typical median for all majors at The University of Alabama.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $10,780 | $33,372 |
| Fees | $800 | $800 |
Read more about The University of Alabama tuition and fees.
For the most recent academic year available, 39% of marketing bachelor’s degrees went to men and 61% went to women.
The largest share of marketing bachelor’s degree graduates at The University of Alabama were White. Roughly 85% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 26 |
| Hispanic or Latino | 26 |
| White | 438 |
| Non-Resident Aliens | 2 |
| Other Races | 19 |
The University of Alabama conferred 515 bachelor’s degrees in marketing/marketing management, general in the latest year of data — 61% to women and 39% to men. The largest share of these graduates were White (85%).
You can also pursue this field at the graduate level at The University of Alabama. The following graduate award levels are reported.
| Graduate Level | Annual Graduates |
|---|---|
| Master’s Degrees in Marketing | 66 |
| Doctoral Degrees in Marketing | 1 |