Marketing/Marketing Management, General at Texas Tech University

Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, and more. Also, learn how Texas Tech ranks among other schools offering degrees in marketing management.

Go directly to any of the following sections:

Available Degrees
Rankings
Student Demographics
Related Majors

Marketing/Marketing Management, General Degrees Available at Texas Tech

Bachelor’s Degree in Marketing Management
Graduate Certificates in Marketing Management

Texas Tech Marketing Management Rankings

In College Factual's most recent rankings for the best schools for marketing management majors, Texas Tech came in at #38. This puts it in the top 5% of the country in this field of study. It is also ranked #4 in Texas.

Ranking Type	Rank
Best Value Graduate Degree Colleges for Marketing/Marketing Management, General	2
Best Value Graduate Certificate Colleges for Marketing/Marketing Management, General	2
Best Marketing/Marketing Management, General Graduate Certificate Schools	5
Best Marketing/Marketing Management, General Graduate Certificate Colleges for Veterans	7
Best Marketing/Marketing Management, General Graduate Degree Colleges for Veterans	12
Best Marketing/Marketing Management, General Graduate Degree Schools	13
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General	26
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k)	31
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income Over $110k)	31
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $30-$48k)	32
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $48-$75k)	34
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	35
Best Marketing/Marketing Management, General Bachelor’s Degree Colleges for Veterans	35
Best Marketing/Marketing Management, General Colleges for Veterans	36
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (With Aid)	37
Best Marketing/Marketing Management, General Schools	38
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $75-$110k)	39
Best Value Colleges for Marketing/Marketing Management, General (Income $0-$30k)	42
Best Value Colleges for Marketing/Marketing Management, General (Income $30-$48k)	44
Best Value Colleges for Marketing/Marketing Management, General (Income $48-$75k)	46
Best Value Colleges for Marketing/Marketing Management, General (Income Over $110k)	53
Best Value Colleges for Marketing/Marketing Management, General	55
Best Value Colleges for Marketing/Marketing Management, General (With Aid)	64
Best Value Colleges for Marketing/Marketing Management, General (Income $75-$110k)	67
Highest Paid Bachelor’s Degree Marketing/Marketing Management, General Graduates	80
Highest Paid Marketing/Marketing Management, General Graduates	104

During the 2020-2021 academic year, Texas Tech University handed out 283 bachelor's degrees in marketing/marketing management, general. This is an increase of 19% over the previous year when 238 degrees were handed out.

Marketing Management Student Diversity at Texas Tech

Take a look at the following statistics related to the make-up of the marketing management majors at Texas Tech University.

Texas Tech Marketing/Marketing Management, General Bachelor’s Program

Of the 283 students who graduated with a Bachelor’s in marketing management from Texas Tech in 2021, 46% were men and 54% were women.

The majority of bachelor's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 61% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor's in marketing management.