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2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $75-$110k) in the Southwest Region

69 Ranked Colleges
5,213 Degrees Awarded
$17,500 Avg Net Price*
Best Value Marketing Management Schools for a Bachelor's in the Southwest Region For Those Making $75-$110k

With all of the options students have for higher education today, it can be tough to choose which direction to take. College Factual was founded, in part, to help students make the decision as to what would be the best school for them. Our “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k” ranking is part of that endeavor.

Marketing/Marketing Management, General is the 13th most popular major in the country with 49,932 degrees awarded in 2019-2020.

Across the Southwest region, there were 6,043 marketing/marketing management, general graduates with average earnings and debt of $0 and $0 respectively. At the bachelor’s degree level specifically, there were 5,213 marketing/marketing management, general graduates with average earnings and debt of $38,896 and $23,899 respectively.

For this year’s “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k” ranking, we looked at 69 colleges that offer a degree in marketing/marketing management, general. Not only do the schools that top this list have excellent marketing/marketing management, general programs, but they also cost less that schools of similar quality.

When determining these rankings, we looked at things such as overall quality of the marketing/marketing management, general program at the school and the cost to attend the school once aid has been awarded. Check out our ranking methodology for more information.

One Size Does Not Fit All

The marketing management school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k”.

In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. Test it out by comparing your favorite schools against others you are considering, or bookmark the tool so you can experiment with it later.

Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k

The colleges and universities below are the best for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $75-$110k) in the Southwest Region

#1 in overall quality

You’ll be in good company if you decide to attend The University of Texas at Austin. It ranked #1 on our 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. UT Austin is located in Austin, Texas and, has a large student population. In 2019-2020, this school awarded 193 bachelors’s marketing management degrees to qualified students.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make $75-$110k list, UT Austin has also earned the #1 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for The University of Texas at Austin is $20,454 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

The low student loan default rate of 2.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 97%, the school does an excellent job of retaining its students.

Full UT Austin Marketing/Marketing Management, General Report

Out of the 69 schools in the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k that were part of this year’s ranking, The University of Texas Rio Grande Valley landed the #2 spot on the list. UT Rio Grande Valley is a public institution located in Edinburg, Texas. The school has a large population, and it awarded 53 bachelors’s degrees in 2019-2020.

The yearly cost to attend UT Rio Grande Valley is $11,400 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing/Marketing Management, General at The University of Texas Rio Grande Valley

#9 in overall quality

Out of the 69 schools in the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k that were part of this year’s ranking, Arizona State University - Tempe landed the #3 spot on the list. Tempe, Arizona is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 308 students in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make $75-$110k list, ASU - Tempe has also earned the #9 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Arizona State University - Tempe is $17,373 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

With a freshman retention rate of 86%, the school does an excellent job of retaining its students.

Read more about Marketing/Marketing Management, General at Arizona State University - Tempe

#4

University of Arizona

Tucson, Arizona
#12 in overall quality

You’ll be in good company if you decide to attend University of Arizona. It ranked #4 on our 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Located in Tucson, Arizona, this large public school handed out 200 diplomas to qualified bachelors’s marketing management students in 2019-2020.

University of Arizona not only placed well in this ranking. It is also #12 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend University of Arizona is $20,200 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Read full report on Marketing/Marketing Management, General at University of Arizona

#14 in overall quality

Out of the 69 schools in the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k that were part of this year’s ranking, Oklahoma State University - Main Campus landed the #5 spot on the list. OSU is a large school located in Stillwater, Oklahoma that handed out 276 bachelors’s marketing management degrees in 2019-2020.

OSU not only placed well in this ranking. It is also #14 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend Oklahoma State University - Main Campus is $18,978 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Full Oklahoma State University - Main Campus Marketing/Marketing Management, General Report

#15 in overall quality

University of North Texas came in at #6 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. UNT is a large public school situated in Denton, Texas. It awarded 233 bachelors’s marketing management degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make $75-$110k list, UNT has also earned the #15 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for University of North Texas is $21,613 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Read full report on Marketing/Marketing Management, General at University of North Texas

#7

University of Houston

Houston, Texas
#11 in overall quality

University of Houston did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #7. UH is a large public school situated in Houston, Texas. It awarded 241 bachelors’s marketing management degrees in 2019-2020.

UH did well in our major quality rankings, too. It placed #11 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend University of Houston is $18,844 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Read full report on Marketing/Marketing Management, General at University of Houston

#18 in overall quality

The University of Texas at San Antonio ranked #8 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. UTSA is a public institution located in San Antonio, Texas. The school has a large population, and it awarded 193 bachelors’s degrees in 2019-2020.

UTSA also took the #18 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $18,275 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k per year to attend UTSA.

Read full report on Marketing/Marketing Management, General at The University of Texas at San Antonio

With a ranking of #9, The University of Texas of the Permian Basin did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Located in Odessa, Texas, this medium-sized public school awarded 30 diplomas to qualified bachelors’s marketing management students in 2019-2020.

The yearly cost to attend The University of Texas of the Permian Basin is $10,923 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

Read more about Marketing/Marketing Management, General at UT Permian Basin

#10 in overall quality

The University of Texas at Dallas ranked #10 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. The University of Texas at Dallas is a large public school situated in Richardson, Texas. It awarded 148 bachelors’s marketing management degrees in 2019-2020.

UT Dallas also took the #10 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $20,552 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k per year to attend UT Dallas.

Students who start out at the school are likely to stick around. The freshman retention rate is 90%. The low student loan default rate of 4.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Marketing/Marketing Management, General at The University of Texas at Dallas

#11

Texas Tech University

Lubbock, Texas
#8 in overall quality

Texas Tech University did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #11. Located in Lubbock, Texas, this large public school handed out 238 degrees to qualified bachelors’s marketing management students in 2019-2020.

Texas Tech also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list, coming in at #8. The estimated yearly cost for Texas Tech University is $21,305 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Read more about Marketing/Marketing Management, General at Texas Tech

#12

Texas State University

San Marcos, Texas
#13 in overall quality

Texas State University ranked #12 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Texas State University is a large school located in San Marcos, Texas that handed out 353 bachelors’s marketing management degrees in 2019-2020.

As a testament to the quality of education offered at Texas State, the school also landed the #13 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas State University is $19,683 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Read more about Marketing/Marketing Management, General at Texas State

The University of Texas at El Paso did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #13. UTEP is a public institution located in El Paso, Texas. The school has a large population, and it awarded 96 bachelors’s degrees in 2019-2020.

The estimated yearly cost for UTEP is $15,123 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

Read full report on Marketing/Marketing Management, General at The University of Texas at El Paso

New Mexico State University - Main Campus did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #14. This fairly large school is located in Las Cruces, New Mexico, and it awarded 79 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend New Mexico State University - Main Campus is $12,909 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

Read full report on Marketing/Marketing Management, General at NMSU Main Campus

#15

MSU Texas

Wichita Falls, Texas

MSU Texas did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #15. MSU Texas is a medium-sized school located in Wichita Falls, Texas that handed out 29 bachelors’s marketing management degrees in 2019-2020.

The estimated yearly cost for MSU Texas is $15,146 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Read more about Marketing/Marketing Management, General at MSU Texas

#16

Northeastern State University

Tahlequah, Oklahoma

Northeastern State University came in at #16 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. This medium-sized school is located in Tahlequah, Oklahoma, and it awarded 46 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend Northeastern State University is $15,029 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Read full report on Marketing/Marketing Management, General at NSU

Southeastern Oklahoma State University did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #17. This medium-sized school is located in Durant, Oklahoma, and it awarded 12 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend Southeastern Oklahoma State University is $12,771 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

Full Southeastern Oklahoma State University Marketing/Marketing Management, General Report

#21 in overall quality

University of Houston - Downtown landed the #18 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. UH Downtown is located in Houston, Texas and, has a fairly large student population. In 2019-2020, this school awarded 42 bachelors’s marketing management degrees to qualified students.

UH Downtown did well in our major quality rankings, too. It placed #21 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend UH Downtown is $13,592 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Read full report on Marketing/Marketing Management, General at University of Houston - Downtown

#16 in overall quality

The University of Texas at Arlington ranked #19 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Arlington, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 254 students in 2019-2020.

UT Arlington did well in our major quality rankings, too. It placed #16 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend The University of Texas at Arlington is $16,473 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Read more about Marketing/Marketing Management, General at UT Arlington

#20

Texas Woman's University

Denton, Texas

With a ranking of #20, Texas Woman’s University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Located in Denton, Texas, this fairly large public school handed out 37 degrees to qualified bachelors’s marketing management students in 2019-2020.

The yearly cost to attend TWU is $14,134 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k.

Read full report on Marketing/Marketing Management, General at TWU

#21

Trinity University

San Antonio, Texas
#5 in overall quality

With a ranking of #21, Trinity University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Trinity University is a small school located in San Antonio, Texas that handed out 31 bachelors’s marketing management degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make $75-$110k list, Trinity U has also earned the #5 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Trinity University is $24,520 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

The impressive student-to-faculty ratio of 9 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools. The student loan default rate at the school is 1.8%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 89%, which means students like the school well enough to return for a second year.

Read full report on Marketing/Marketing Management, General at Trinity University

Stephen F Austin State University landed the #22 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. Stephen F Austin State University is a fairly large school located in Nacogdoches, Texas that handed out 66 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend Stephen F Austin State University is $18,653 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Read more about Marketing/Marketing Management, General at Stephen F Austin State University

#23

Texas A&M University - College Station

College Station, Texas
#3 in overall quality

Texas A&M University - College Station ranked #23 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Texas A&M College Station is a large school located in College Station, Texas that handed out 216 bachelors’s marketing management degrees in 2019-2020.

Texas A&M College Station not only placed well in this ranking. It is also #3 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. It costs about $26,028 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k per year to attend Texas A&M College Station.

The student loan default rate at the school is 2.9%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.

Full Texas A&M University - College Station Marketing/Marketing Management, General Report

#24

Northern Arizona University

Flagstaff, Arizona

Northern Arizona University came in at #24 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. NAU is a large school located in Flagstaff, Arizona that handed out 112 bachelors’s marketing management degrees in 2019-2020.

The estimated yearly cost for NAU is $16,535 for southwest region bachelor’s degree marketing management students whose families make $75-$110k.

Read full report on Marketing/Marketing Management, General at Northern Arizona University

With a ranking of #25, The University of Texas at Tyler did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Tyler, Texas is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing management degrees to 45 students in 2019-2020.

It costs about $16,995 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $75-$110k per year to attend UT Tyler.

Read full report on Marketing/Marketing Management, General at The University of Texas at Tyler

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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