by our College Data Analytics TeamMarketing/Marketing Management, General was the 12th most popular major in the 2020-2021 school year. Colleges in the United States reported awarding 50,275 degrees in this year alone. This is approximately the same as the 49,932 graduates the prior year.
Our 2023 Best Marketing/Marketing Management, General Schools ranking analyzes 754 of these schools to determine the best overall colleges for marketing/marketing management, general students. Continue reading to check out one of our many unbiased rankings of marketing management programs later in this article.
One of the most important skills you will need for a career in marketing/marketing management, general is talking to others to convey information effectively. Required skills include giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times and using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
marketing/marketing management, general degree applicants generally need have finished high school or their GED. Many schools may also have GPA and SAT/ACT score minimums that must be met. Specific marketing management careers may require a certain level of degree attainment or additional certifications beyond that.
There are many different marketing management degree levels. You can spend many years getting as high as a in marketing/marketing management, general to something that takes less time like a . The time it takes to complete a marketing management degree varies depending on the program.
| Degree | Credit Requirements | Typical Program Length |
|---|---|---|
| Associate Degree | 60-70 credits | 2 years |
| Bachelor’s Degree | 120 credits | 4 years |
| Master’s Degree | 50-70 credits | 1-3 years |
| Doctorate | Program required coursework including thesis or dissertation | At least 4 years |
A bachelor's degree is the most common level of education achieved by those in careers related to marketing management, with approximately 46.6% of workers getting one. See the the most common levels of education for marketing management workers below.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s Degree | 36.9% |
| Doctoral Degree | 18.0% |
| Master’s Degree | 13.7% |
| Associate’s Degree (or other 2-year degree) | 4.3% |
| Some College Courses | 2.8% |
About 85.4% of workers in careers related to marketing management obtain at least bachelor's degrees. View the chart below to get an idea of what degree level most of those in marketing/marketing management, general careers have.
The education level required is different depending on the marketing management career you are seeking.
Want a job when you graduate with your marketing management degree? Marketing/Marketing Management, General careers are expected to grow 15.7% between 2016 and 2026.
The following options are some of the most in-demand careers related to marketing/marketing management, general.
| Occupation Name | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 733,700 | 23.2% |
| Sales Managers | 414,400 | 7.5% |
| Marketing Managers | 240,400 | 10.1% |
| Business Professors | 123,000 | 18.0% |
| Advertising and Promotions Managers | 33,000 | 5.4% |
As you might expect, salaries for marketing management graduates vary depending on the level of education that was acquired.
Salaries for marketing/marketing management, general graduates can vary widely by the occupation you choose as well. The following table shows the top highest paying careers marketing management grads often go into.
| Occupation Name | Median Average Salary |
|---|---|
| Marketing Managers | $147,240 |
| Sales Managers | $140,320 |
| Advertising and Promotions Managers | $133,090 |
| Business Professors | $103,330 |
| Market Research Analysts and Marketing Specialists | $70,960 |
With over 1,801 different marketing management degree programs to choose from, finding the best fit for you can be a challenge. Fortunately you have come to the right place. We have analyzed all of these schools to come up with hundreds of unbiased marketing management school rankings to help you with this.
Marketing/Marketing Management, General is one of 4 different types of Marketing programs to choose from.
| Related Major | Annual Graduates |
|---|---|
| Other Marketing | 1,353 |
| International Marketing | 582 |
| Digital Marketing | 477 |
| Marketing Research | 229 |
Image Credit: By Nick Youngson under License More about our data sources and methodologies.
