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Marketing at Texas Tech University

283 Bachelor's Degrees
7 Master's Degrees
#42 Overall Quality
The Marketing major is part of the business, management & marketing program at Texas Tech University.

Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how Texas Tech ranks compared to other colleges offering a major in marketing.

Go directly to any of the following sections:


 

Marketing Degrees Available at Texas Tech

Texas Tech Marketing Rankings

Texas Tech is in the top 10% of the country for marketing. More specifically it was ranked #42 out of 778 schools by College Factual. It is also ranked #4 in Texas.

Ranking Type Rank
Best Value Graduate Degree Colleges for Marketing 2
Best Value Graduate Certificate Colleges for Marketing 2
Best Marketing Graduate Certificate Schools 6
Best Marketing Graduate Certificate Colleges for Veterans 8
Best Value Master’s Degree Colleges for Marketing 10
Best Marketing Graduate Degree Colleges for Veterans 14
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k) 17
Best Marketing Graduate Degree Schools 18
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k) 18
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k) 19
Best Value Master’s Degree Colleges for Marketing (Income Over $110k) 21
Best Marketing Master’s Degree Colleges for Veterans 22
Best Value Master’s Degree Colleges for Marketing (With Aid) 22
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k) 23
Highest Paid Master’s Degree Marketing Graduates 25
Best Value Bachelor’s Degree Colleges for Marketing 26
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 32
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 32
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 33
Best Marketing Bachelor’s Degree Schools 35
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 35
Best Marketing Bachelor’s Degree Colleges for Veterans 35
Best Marketing Master’s Degree Schools 35
Best Marketing Colleges for Veterans 37
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 38
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 40
Best Marketing Schools 42
Best Value Colleges for Marketing (Income $0-$30k) 43
Best Value Colleges for Marketing (Income $30-$48k) 47
Best Value Colleges for Marketing (Income $48-$75k) 53
Best Value Colleges for Marketing 55
Best Value Colleges for Marketing (Income Over $110k) 61
Best Value Colleges for Marketing (With Aid) 69
Best Value Colleges for Marketing (Income $75-$110k) 72
Highest Paid Bachelor’s Degree Marketing Graduates 81
Highest Paid Marketing Graduates 111

Popularity of Marketing at Texas Tech

During the 2020-2021 academic year, Texas Tech University handed out 283 bachelor's degrees in marketing. This is an increase of 19% over the previous year when 238 degrees were handed out.

In 2021, 7 students received their master’s degree in marketing from Texas Tech. This makes it the #77 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from Texas Tech Make?

$47,375 Bachelor's Median Salary

Salary of Marketing Graduates with a Bachelor's Degree

The median salary of marketing students who receive their bachelor's degree at Texas Tech is $47,375. This is higher than $41,682, which is the national median for all marketing bachelor's degree recipients.

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How Much Student Debt Do Marketing Graduates from Texas Tech Have?

$21,117 Bachelor's Median Debt

Student Debt of Marketing Graduates with a Bachelor's Degree

While getting their bachelor's degree at Texas Tech, marketing students borrow a median amount of $21,117 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.

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The typical student loan payment of a bachelor's degree student from the marketing program at Texas Tech is $373 per month.


 

Marketing Student Diversity at Texas Tech

Take a look at the following statistics related to the make-up of the marketing majors at Texas Tech University.

Texas Tech Marketing Bachelor’s Program

During the 2020-2021 academic year, 283 students graduated with a bachelor's degree in marketing from Texas Tech. About 46% were men and 54% were women.

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The majority of bachelor's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 61% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor's in marketing.

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Ethnic Background Number of Students
Asian 6
Black or African American 6
Hispanic or Latino 83
White 173
Non-Resident Aliens 2
Other Races 13

Texas Tech Marketing Master’s Program

The marketing program at Texas Tech awarded 7 master's degrees in 2020-2021. About 57% of these degrees went to men with the other 43% going to women.

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The majority of master's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 71% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a master's in marketing.

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Ethnic Background Number of Students
Asian 0
Black or African American 1
Hispanic or Latino 1
White 5
Non-Resident Aliens 0
Other Races 0

Related Major Annual Graduates
Business Administration & Management 480
Finance & Financial Management 329
Accounting 326
General Business/Commerce 270
Management Sciences & Quantitative Methods 82

View All Marketing Related Majors >

References

More about our data sources and methodologies.

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