Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, and more. We've also included details on how UPenn ranks compared to other colleges offering a major in marketing management.
During the 2020-2021 academic year, University of Pennsylvania handed out 72 bachelor's degrees in marketing/marketing management, general. This is a decrease of 21% over the previous year when 91 degrees were handed out.
In 2021, 68 students received their master’s degree in marketing management from UPenn. This makes it the #9 most popular school for marketing management master’s degree candidates in the country.
In addition, 4 students received their doctoral degrees in marketing management in 2021, making the school the #1 most popular school in the United States for this category of students.
Marketing Management Student Diversity at UPenn
Take a look at the following statistics related to the make-up of the marketing management majors at University of Pennsylvania.
UPenn Marketing/Marketing Management, General Bachelor’s Program
In the 2020-2021 academic year, 72 students earned a bachelor's degree in marketing management from UPenn. About 69% of these graduates were women and the other 31% were men.
The following table and chart show the ethnic background for students who recently graduated from University of Pennsylvania with a bachelor's in marketing management.
Ethnic Background
Number of Students
Asian
21
Black or African American
4
Hispanic or Latino
10
White
23
Non-Resident Aliens
7
Other Races
7
UPenn Marketing/Marketing Management, General Master’s Program
The marketing management program at UPenn awarded 68 master's degrees in 2020-2021. About 37% of these degrees went to men with the other 63% going to women.
The following table and chart show the ethnic background for students who recently graduated from University of Pennsylvania with a master's in marketing management.