2022 Best Value Bachelor’s Degree Colleges for General Sales & Marketing (Income $0-$30k)
Students have lots of options to chooose from today when trying to decide which college to attend. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k” ranking is one tool we have developed to help in this regard.
General Sales & Marketing is the 140th most popular major in the country with 5,473 degrees awarded in 2019-2020. In 2017-2018, general sales and marketing graduates who were awarded their degree in 2015-2017, earned an average of $36,312 and had an average of $27,494 in loans still to pay off.
At the bachelor’s degree level specifically, there were 2,508 general sales and marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
For this year’s “Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k” ranking, we looked at 56 colleges that offer a degree in general sales and marketing. This ranking identifies schools with high-quality general sales and marketing programs that also have a lower cost than schools of similar quality.
To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the general sales and marketing program at the school. For more information, check out our ranking methodology.
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More Ways to Rank General Sales & Marketing Schools
The sales & marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k”.
To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.
Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k
The colleges and universities below are the best for bachelor’s degree sales & marketing students whose families make $0-$30k.
Top 25 Best Value Bachelor’s Degree Colleges for General Sales & Marketing (Income $0-$30k)
Out of the 56 schools in the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k that were part of this year’s ranking, Baruch College landed the #1 spot on the list. Located in New York, New York, this fairly large public school awarded 442 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
Baruch did well in our major quality rankings, too. It placed #7 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Baruch College is $1,858 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k.
The low student loan default rate of 3.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 88%, the school does an excellent job of retaining its students.
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Madison. The school came in at #2 for the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k. UW - Madison is a large school located in Madison, Wisconsin that handed out 138 bachelors’s sales and marketing degrees in 2019-2020.
As a testament to the quality of education offered at UW - Madison, the school also landed the #2 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $4,367 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k per year to attend University of Wisconsin - Madison.
The school has an impressive student loan default rate. It’s only 0.8%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 95%, the school does an excellent job of retaining its students.
Read full report on General Sales & Marketing at University of Wisconsin - Madison
You’ll join some of the best and brightest minds around if you attend Purdue University - Main Campus. The school came in at #3 for the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k. Purdue University - Main Campus is located in West Lafayette, Indiana and, has a large student population. In 2019-2020, this school awarded 111 bachelors’s sales and marketing degrees to qualified students.
Purdue did well in our major quality rankings, too. It placed #5 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $5,483 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k per year to attend Purdue University - Main Campus.
Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about General Sales & Marketing at Purdue University - Main Campus
Out of the 56 schools in the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k that were part of this year’s ranking, University of Minnesota - Twin Cities landed the #4 spot on the list. Located in Minneapolis, Minnesota, this large public school handed out 126 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
UMN Twin Cities also took the #4 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for University of Minnesota - Twin Cities is $7,266 for bachelor’s degree sales & marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.
Read full report on General Sales & Marketing at University of Minnesota - Twin Cities
You’ll be in good company if you decide to attend Texas A&M University - College Station. It ranked #5 on our 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Located in College Station, Texas, this large public school handed out 362 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $0-$30k list, Texas A&M College Station has also earned the #1 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Texas A&M College Station is $11,454 for bachelor’s degree sales & marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The low student loan default rate of 2.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on General Sales & Marketing at Texas A&M University - College Station
Ball State University ranked #6 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Located in Muncie, Indiana, this large public school awarded 28 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
As a testament to the quality of education offered at Ball State, the school also landed the #15 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $8,403 for bachelor’s degree sales & marketing students whose families make $0-$30k per year to attend Ball State University.
Read full report on General Sales & Marketing at Ball State University
University of Minnesota - Duluth came in at #7 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. University of Minnesota - Duluth is a public institution located in Duluth, Minnesota. The school has a fairly large population, and it awarded 1 bachelors’s degrees in 2019-2020.
UMN Duluth also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #21. The estimated yearly cost for University of Minnesota - Duluth is $7,443 for bachelor’s degree sales & marketing students whose families make $0-$30k.
The low student loan default rate of 3.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about General Sales & Marketing at University of Minnesota - Duluth
With a ranking of #8, University of Houston did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. University of Houston is a large public school situated in Houston, Texas. It awarded 170 bachelors’s sales and marketing degrees in 2019-2020.
UH also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #11. The yearly cost to attend University of Houston is $10,203 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Weber State University ranked #9 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Weber State University is a large public school situated in Ogden, Utah. It awarded 106 bachelors’s sales and marketing degrees in 2019-2020.
As a testament to the quality of education offered at WSU, the school also landed the #18 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $9,790 for bachelor’s degree sales & marketing students whose families make $0-$30k per year to attend Weber State University.
Full Weber State University General Sales & Marketing Report
University of Wisconsin - Stout came in at #10 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. University of Wisconsin - Stout is a medium-sized public school situated in Menomonie, Wisconsin. It awarded 34 bachelors’s sales and marketing degrees in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $0-$30k list, UW - Stout has also earned the #17 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend UW - Stout is $10,695 for bachelor’s degree sales & marketing students whose families make $0-$30k.
The student loan default rate at the school is 3.8%, which is quite low when compared to the national default rate of 10.1%.
Full University of Wisconsin - Stout General Sales & Marketing Report
University of South Carolina - Columbia ranked #11 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Located in Columbia, South Carolina, this large public school awarded 166 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
UofSC also took the #13 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $12,426 for bachelor’s degree sales & marketing students whose families make $0-$30k per year to attend UofSC.
With a freshman retention rate of 90%, the school does an excellent job of retaining its students. The student loan default rate at the school is 3.3%, which is quite low when compared to the national default rate of 10.1%.
Western Governors University did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #12. Western Governors University is a private not-for-profit institution located in Salt Lake City, Utah. The school has a large population, and it awarded 10 bachelors’s degrees in 2019-2020.
As a testament to the quality of education offered at WGU, the school also landed the #25 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $8,104 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k per year to attend WGU.
The low student loan default rate of 4.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Central Washington University landed the #13 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. CWU is a public institution located in Ellensburg, Washington. The school has a fairly large population, and it awarded 6 bachelors’s degrees in 2019-2020.
The estimated yearly cost for Central Washington University is $9,875 for bachelor’s degree sales & marketing students whose families make $0-$30k.
Read full report on General Sales & Marketing at Central Washington University
Kansas State University ranked #14 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. K -State is a large public school situated in Manhattan, Kansas. It awarded 25 bachelors’s sales and marketing degrees in 2019-2020.
K -State not only placed well in this ranking. It is also #19 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for K -State is $14,232 for bachelor’s degree sales & marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.
West Chester University of Pennsylvania did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #15. West Chester University of Pennsylvania is a public institution located in West Chester, Pennsylvania. The school has a fairly large population, and it awarded 216 bachelors’s degrees in 2019-2020.
As a testament to the quality of education offered at WCUPA, the school also landed the #9 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $16,531 for bachelor’s degree sales & marketing students whose families make $0-$30k per year to attend WCUPA.
The student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
American Public University System came in at #16 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. American Public University System is a large private for-profit school situated in Charles Town, West Virginia. It awarded 20 bachelors’s sales and marketing degrees in 2019-2020.
The yearly cost to attend American Public University System is $10,013 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 98%, which means students like the school well enough to return for a second year.
Read full report on General Sales & Marketing at American Public University System
Kennesaw State University landed the #17 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. KSU Georgia is a large public school situated in Kennesaw, Georgia. It awarded 38 bachelors’s sales and marketing degrees in 2019-2020.
KSU Georgia did well in our major quality rankings, too. It placed #12 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $13,975 for bachelor’s degree sales & marketing students whose families make $0-$30k per year to attend KSU Georgia.
Bradley University landed the #18 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. Bradley University is a medium-sized private not-for-profit school situated in Peoria, Illinois. It awarded 12 bachelors’s sales and marketing degrees in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $0-$30k list, Bradley has also earned the #8 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Bradley University is $17,205 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k.
With a freshman retention rate of 86%, the school does an excellent job of retaining its students. The low student loan default rate of 2.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Bowling Green State University - Main Campus ranked #19 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. This fairly large school is located in Bowling Green, Ohio, and it awarded 27 bachelors’s sales and marketing degrees in 2019-2020.
As a testament to the quality of education offered at BGSU, the school also landed the #22 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Bowling Green State University - Main Campus is $14,521 for bachelor’s degree sales & marketing students whose families make $0-$30k.
St Catherine University ranked #20 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Located in Saint Paul, Minnesota, this small private not-for-profit school awarded 6 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
St. Kate’s also took the #20 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $15,102 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k per year to attend St. Kate’s.
The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.
Read more about General Sales & Marketing at St Catherine University
With a ranking of #21, Lincoln University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Lincoln University is a small school located in Jefferson City, Missouri that handed out 14 bachelors’s sales and marketing degrees in 2019-2020.
The estimated yearly cost for LU Missouri is $4,603 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k.
Lindenwood University ranked #22 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Saint Charles, Missouri is the setting for this medium-sized institution of higher learning. The private not-for-profit school handed out bachelors’s sales and marketing degrees to 9 students in 2019-2020.
The estimated yearly cost for Lindenwood University is $14,388 for bachelor’s degree sales & marketing students whose families make $0-$30k.
The low student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on General Sales & Marketing at Lindenwood University
University of Central Oklahoma came in at #23 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. University of Central Oklahoma is a fairly large public school situated in Edmond, Oklahoma. It awarded 25 bachelors’s sales and marketing degrees in 2019-2020.
The estimated yearly cost for University of Central Oklahoma is $12,297 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k.
Read full report on General Sales & Marketing at University of Central Oklahoma
Harding University landed the #24 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. Harding University is located in Searcy, Arkansas and, has a small student population. In 2019-2020, this school awarded 1 bachelors’s sales and marketing degrees to qualified students.
Harding also took the #23 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Harding is $13,930 for Bachelor’s Degree Sales & Marketing students whose families make $0-$30k.
The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.
Bellevue University landed the #25 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. Bellevue, Nebraska is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out bachelors’s sales and marketing degrees to 25 students in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $0-$30k list, Bellevue University has also earned the #16 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $14,933 for bachelor’s degree sales & marketing students whose families make $0-$30k per year to attend Bellevue University.
Read full report on General Sales & Marketing at Bellevue University
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Nijhuis.
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