2027 Best General Sales & Marketing Bachelor’s Degree Schools
General Sales & Marketing degree programs prepare students for a range of careers in the field. While the number of schools offering the program varies, there are still top-quality ones to be found.
College Factual analyzed 26 schools to build this 2027 ranking of the best general sales & marketing schools.
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Best Schools for General Sales & Marketing in the United States
These are the top schools for a bachelor’s degree in general sales & marketing, based on student outcomes and program quality.
Top Schools in General Sales & Marketing
No school ranked higher than Baylor University this year for general sales & marketing. Baylor University is a very large private not-for-profit school located in the city of Waco. Roughly 80% of students complete a degree within six years here. There were roughly 36 general sales & marketing students who graduated with this degree at Baylor University in the most recent data year. Soon after graduation, general sales & marketing degree recipients from Baylor University generally make around $84,271. Typical student debt for the program is $20,500.
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University Of Wisconsin Madison is a great choice for students pursuing a degree in general sales & marketing, landing the #2 spot this year. Set in the city of Madison, University Of Wisconsin Madison is a very large public institution. University Of Wisconsin Madison graduates 90% of students within six years. There were roughly 328 general sales & marketing students who graduated with this degree at University Of Wisconsin Madison in the most recent data year. General Sales & Marketing graduates of University Of Wisconsin Madison earn a median of $57,760 early in their careers. University Of Wisconsin Madison graduates carry a median of $21,630 in student loans.
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Students looking for a strong general sales & marketing program will find one at Purdue University Main Campus, which ranked #3. Located in the city of West Lafayette, Purdue University Main Campus is a very large public university. Purdue University Main Campus graduates 83% of students within six years. About 108 general sales & marketing degrees were awarded at Purdue University Main Campus in the most recent year. Students who receive their general sales & marketing degree from Purdue University Main Campus earn around $62,580 in the first couple years of their career. Typical student debt for the program is $19,402.
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Texas A And M University College Station is a great choice for students pursuing a degree in general sales & marketing, landing the #4 spot this year. This very large public university is located in the city of College Station. The six-year graduation rate is 84%. Texas A And M University College Station awarded about 292 general sales & marketing degrees in the most recent data year. Students who receive their general sales & marketing degree from Texas A And M University College Station earn around $66,372 in the first couple years of their career. Texas A And M University College Station graduates carry a median of $22,000 in student loans.
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A rank of #5 makes University Of Minnesota Twin Cities one of the top schools for general sales & marketing. Located in the city of Minneapolis, University Of Minnesota Twin Cities is a very large public university. Roughly 85% of students complete a degree within six years here. University Of Minnesota Twin Cities awarded about 62 general sales & marketing degrees in the most recent data year. Soon after graduation, general sales & marketing degree recipients from University Of Minnesota Twin Cities generally make around $51,066. Typical student debt for the program is $20,500.
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Texas Tech University earned the #6 position for general sales & marketing this year. Set in the city of Lubbock, Texas Tech University is a very large public institution. The six-year graduation rate is 69%. About 20 general sales & marketing degrees were awarded at Texas Tech University in the most recent year. Soon after graduation, general sales & marketing degree recipients from Texas Tech University generally make around $50,332. Typical student debt for the program is $24,271.
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High Point University landed the #7 spot for general sales & marketing this year. This moderately-sized private not-for-profit university is located in the city of High Point. Roughly 72% of students complete a degree within six years here. About 15 general sales & marketing degrees were awarded at High Point University in the most recent year. Students who receive their general sales & marketing degree from High Point University earn around $113,352 in the first couple years of their career. Typical student debt for the program is $23,785.
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Cuny Bernard M Baruch College placed #8 among the best general sales & marketing schools. This very large public university is located in the city of New York. About 72% of students finish within six years. Cuny Bernard M Baruch College awarded about 540 general sales & marketing degrees in the most recent data year. Graduates of the general sales & marketing program make about $41,897 in their early career. Cuny Bernard M Baruch College graduates carry a median of $9,850 in student loans.
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Kansas State University earned the #9 position for general sales & marketing this year. This very large public university is located in the city of Manhattan. Roughly 71% of students complete a degree within six years here. About 41 general sales & marketing degrees were awarded at Kansas State University in the most recent year. Soon after graduation, general sales & marketing degree recipients from Kansas State University generally make around $51,543. Kansas State University graduates carry a median of $23,546 in student loans.
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West Chester University Of Pennsylvania landed the #10 spot for general sales & marketing this year. Set in the suburb of West Chester, West Chester University Of Pennsylvania is a large public institution. West Chester University Of Pennsylvania graduates 70% of students within six years. There were roughly 197 general sales & marketing students who graduated with this degree at West Chester University Of Pennsylvania in the most recent data year.
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University Of Minnesota Duluth placed #11 among the best general sales & marketing schools. University Of Minnesota Duluth is a moderately-sized public school located in the city of Duluth. University Of Minnesota Duluth graduates 65% of students within six years. There were roughly 27 general sales & marketing students who graduated with this degree at University Of Minnesota Duluth in the most recent data year. General Sales & Marketing graduates of University Of Minnesota Duluth earn a median of $46,572 early in their careers. University Of Minnesota Duluth graduates carry a median of $24,624 in student loans.
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Bowling Green State University Main Campus earned the #12 position for general sales & marketing this year. This very large public university is located in the town of Bowling Green. Roughly 61% of students complete a degree within six years here. There were roughly 26 general sales & marketing students who graduated with this degree at Bowling Green State University Main Campus in the most recent data year. Graduates of the general sales & marketing program make about $58,773 in their early career. Bowling Green State University Main Campus graduates carry a median of $27,000 in student loans.
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Ball State University placed #13 among the best general sales & marketing schools. This very large public university is located in the city of Muncie. Ball State University graduates 62% of students within six years. Ball State University awarded about 14 general sales & marketing degrees in the most recent data year. Soon after graduation, general sales & marketing degree recipients from Ball State University generally make around $65,184. Typical student debt for the program is $26,000.
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Kennesaw State University landed the #14 spot for general sales & marketing this year. Located in the suburb of Kennesaw, Kennesaw State University is a very large public university. The six-year graduation rate is 52%. Kennesaw State University awarded about 45 general sales & marketing degrees in the most recent data year. Soon after graduation, general sales & marketing degree recipients from Kennesaw State University generally make around $72,092. Typical student debt for the program is $20,750.
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University Of South Carolina Columbia landed the #15 spot for general sales & marketing this year. Set in the city of Columbia, University Of South Carolina Columbia is a very large public institution. Roughly 79% of students complete a degree within six years here. There were roughly 152 general sales & marketing students who graduated with this degree at University Of South Carolina Columbia in the most recent data year. Soon after graduation, general sales & marketing degree recipients from University Of South Carolina Columbia generally make around $45,052. University Of South Carolina Columbia graduates carry a median of $24,979 in student loans.
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Weber State University ranked #16 on our 2027 list of the best general sales & marketing schools. Located in the city of Ogden, Weber State University is a very large public university. About 47% of students finish within six years. About 198 general sales & marketing degrees were awarded at Weber State University in the most recent year. Students who receive their general sales & marketing degree from Weber State University earn around $57,451 in the first couple years of their career. Students borrow a median of $18,500 to complete this degree.
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Commonwealth University Of Pennsylvania landed the #17 spot for general sales & marketing this year. Set in the town of Bloomsburg, Commonwealth University Of Pennsylvania is a large public institution. Commonwealth University Of Pennsylvania graduates 56% of students within six years. Commonwealth University Of Pennsylvania awarded about 30 general sales & marketing degrees in the most recent data year. Soon after graduation, general sales & marketing degree recipients from Commonwealth University Of Pennsylvania generally make around $47,730. Students borrow a median of $27,128 to complete this degree.
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Rochester Institute Of Technology ranked #18 on our 2027 list of the best general sales & marketing schools. Located in the suburb of Rochester, Rochester Institute Of Technology is a large private not-for-profit university. The six-year graduation rate is 72%. There were roughly 29 general sales & marketing students who graduated with this degree at Rochester Institute Of Technology in the most recent data year. General Sales & Marketing graduates of Rochester Institute Of Technology earn a median of $45,947 early in their careers. Rochester Institute Of Technology graduates carry a median of $24,587 in student loans.
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Miami University Hamilton landed the #19 spot for general sales & marketing this year. This mid-sized public university is located in the suburb of Hamilton. Miami University Hamilton graduates 24% of students within six years. About 12 general sales & marketing degrees were awarded at Miami University Hamilton in the most recent year. General Sales & Marketing graduates of Miami University Hamilton earn a median of $45,240 early in their careers. Miami University Hamilton graduates carry a median of $23,657 in student loans.
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University Of Central Oklahoma landed the #20 spot for general sales & marketing this year. This large public university is located in the suburb of Edmond. About 37% of students finish within six years. University Of Central Oklahoma awarded about 15 general sales & marketing degrees in the most recent data year. Graduates of the general sales & marketing program make about $59,698 in their early career. Students borrow a median of $24,711 to complete this degree.
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Hampton University placed #21 among the best general sales & marketing schools. Located in the suburb of Hampton, Hampton University is a mid-sized private not-for-profit university. About 57% of students finish within six years. About 12 general sales & marketing degrees were awarded at Hampton University in the most recent year. Students who receive their general sales & marketing degree from Hampton University earn around $46,870 in the first couple years of their career. Hampton University graduates carry a median of $26,169 in student loans.
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Saint Thomas Aquinas College earned the #22 position for general sales & marketing this year. Set in the suburb of Sparkill, Saint Thomas Aquinas College is a mid-sized private not-for-profit institution. Roughly 54% of students complete a degree within six years here. Saint Thomas Aquinas College awarded about 11 general sales & marketing degrees in the most recent data year. Students who receive their general sales & marketing degree from Saint Thomas Aquinas College earn around $44,519 in the first couple years of their career. Students borrow a median of $24,700 to complete this degree.
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Barry University ranked #23 on our 2027 list of the best general sales & marketing schools. Set in the suburb of Miami, Barry University is a moderately-sized private not-for-profit institution. About 37% of students finish within six years. There were roughly 10 general sales & marketing students who graduated with this degree at Barry University in the most recent data year. Graduates of the general sales & marketing program make about $64,906 in their early career. Students borrow a median of $31,180 to complete this degree.
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University Of Akron Main Campus came in at #24 for general sales & marketing this year. Set in the city of Akron, University Of Akron Main Campus is a large public institution. The six-year graduation rate is 52%. University Of Akron Main Campus awarded about 30 general sales & marketing degrees in the most recent data year. Students who receive their general sales & marketing degree from University Of Akron Main Campus earn around $49,605 in the first couple years of their career. Typical student debt for the program is $27,500.
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Georgia State University came in at #25 for general sales & marketing this year. Set in the city of Atlanta, Georgia State University is a very large public institution. About 53% of students finish within six years. Georgia State University awarded about 49 general sales & marketing degrees in the most recent data year. Soon after graduation, general sales & marketing degree recipients from Georgia State University generally make around $16,682. Typical student debt for the program is $26,000.
See the full general sales & marketing program report for Georgia State University
Rest of the Top 26 General Sales & Marketing Schools
These schools also placed among the best for general sales & marketing this year:
Other General Sales & Marketing Degree Levels
Explore the best general sales & marketing schools at other degree levels:
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs graduation rate, post-graduation earnings, cost, and program quality, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Top Ranked · 26 schools evaluated.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.