[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 111 schools to build this 2027 ranking of the best value general sales & marketing schools.
Finding the Best Value General Sales & Marketing School for You
The general sales & marketing program you select can have a big impact on your finances and your future. That is why we built our Best Value General Sales & Marketing Schools ranking. We score each school on the balance of tuition, student debt, and post-graduation earnings to surface the best value.
We offer a number of rankings, including this Best Value General Sales & Marketing Schools list, to help you decide. Want schools in a particular part of the country? Narrow the list by region or state.
To further help you make the college decision, we have developed a unique tool called College Combat that lets you compare schools on the factors that matter most to you.
Leading the list is Cuny Bernard M Baruch College, our #1 best value for general sales & marketing in the United States. Cuny Bernard M Baruch College is a very large public school located in the city of New York. Students from in state pay about $7,464 in tuition and fees, compared with $15,414 for out-of-state students. General Sales & Marketing graduates carry a median of $9,850 in student loans. Early-career general sales & marketing graduates make about $61,902. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 48%.
Cerritos College is a great value for students pursuing a degree in general sales & marketing, landing the #2 spot this year. Set in the suburb of Norwalk, Cerritos College is a very large public institution. Students from in state pay about $1,364 in tuition and fees, compared with $12,004 for out-of-state students. Typical student debt for general sales & marketing graduates is $11,306. General Sales & Marketing graduates of Cerritos College earn a median of $29,495 early in their careers. Set against $11,306 in median debt, that is a healthy payoff.
College Of The Canyons is a great value for students pursuing a degree in general sales & marketing, landing the #3 spot this year. Set in the suburb of Santa Clarita, College Of The Canyons is a very large public institution. In-state tuition and fees average $1,166, compared with $10,958 for out-of-state students. Students borrow a median of $9,776 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from College Of The Canyons generally make around $51,913. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at Ventura College earned it the #4 place for general sales & marketing. Set in the city of Ventura, Ventura College is a large public institution. Students from in state pay about $1,426 in tuition and fees, compared with $9,615 for out-of-state students. General Sales & Marketing graduates carry a median of $20,250 in student loans. General Sales & Marketing graduates of Ventura College earn a median of $99,778 early in their careers. That is a strong return on a $20,250 median debt.
Lake Land College is a great value for students pursuing a degree in general sales & marketing, landing the #5 spot this year. Located in the rural area of Mattoon, Lake Land College is a moderately-sized public university. Expect in-state tuition and fees of around $4,415, compared with $14,301 for out-of-state students. General Sales & Marketing graduates carry a median of $7,769 in student loans. General Sales & Marketing graduates of Lake Land College earn a median of $30,294 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Moraine Valley Community College landed the #6 spot for general sales & marketing value this year. Set in the suburb of Palos Hills, Moraine Valley Community College is a large public institution. In-state tuition and fees average $3,822, compared with $9,846 for out-of-state students. Students borrow a median of $11,149 to complete the general sales & marketing program here. General Sales & Marketing graduates of Moraine Valley Community College earn a median of $43,844 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Shasta College placed #7 among the best values for general sales & marketing. Located in the suburb of Redding, Shasta College is a large public university. Students from in state pay about $1,197 in tuition and fees, compared with $8,853 for out-of-state students. General Sales & Marketing graduates carry a median of $12,275 in student loans. General Sales & Marketing graduates of Shasta College earn a median of $50,330 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Santa Monica College came in at #8 for value in general sales & marketing this year. Santa Monica College is a very large public school located in the city of Santa Monica. Expect in-state tuition and fees of around $1,156, while out-of-state students pay about $10,708. Ten years after enrolling, students earn a median of $42,193.
Washtenaw Community College landed the #9 spot for general sales & marketing value this year. Washtenaw Community College is a very large public school located in the suburb of Ann Arbor. Expect in-state tuition and fees of around $2,736, while out-of-state students pay about $6,504. Typical student debt for general sales & marketing graduates is $17,616. Early-career general sales & marketing graduates make about $45,332. Weighed against typical debt, the earnings make a compelling case for value.
Chaffey College came in at #10 for value in general sales & marketing this year. Set in the suburb of Rancho Cucamonga, Chaffey College is a very large public institution. Students from in state pay about $1,184 in tuition and fees, with out-of-state students paying around $11,120. Typical student debt for general sales & marketing graduates is $6,952. Soon after graduation, general sales & marketing degree recipients from Chaffey College generally make around $23,532. Weighed against typical debt, the earnings make a compelling case for value.
Pasadena City College ranked #11 on our 2027 list of the best value general sales & marketing schools. Located in the city of Pasadena, Pasadena City College is a very large public university. Students from in state pay about $1,180 in tuition and fees, with out-of-state students paying around $10,924. Typical student debt for general sales & marketing graduates is $9,191. Soon after graduation, general sales & marketing degree recipients from Pasadena City College generally make around $38,841. Weighed against typical debt, the earnings make a compelling case for value.
De Anza College came in at #12 for value in general sales & marketing this year. Set in the city of Cupertino, De Anza College is a very large public institution. In-state tuition and fees average $1,571, while out-of-state students pay about $12,596. General Sales & Marketing graduates carry a median of $7,271 in student loans. Graduates go on to earn a median of $56,596 ten years after entry. Set against $7,271 in median debt, that is a healthy payoff.
Chattahoochee Technical College landed the #13 spot for general sales & marketing value this year. Chattahoochee Technical College is a large public school located in the suburb of Marietta. Students from in state pay about $3,540 in tuition and fees, with out-of-state students paying around $6,108. Students borrow a median of $9,616 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Chattahoochee Technical College generally make around $44,673. That is a strong return on a $9,616 median debt.
Saddleback College placed #14 among the best values for general sales & marketing. Saddleback College is a very large public school located in the suburb of Mission Viejo. Expect in-state tuition and fees of around $1,432, with out-of-state students paying around $14,812. Students borrow a median of $5,707 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Saddleback College generally make around $15,890. Weighed against typical debt, the earnings make a compelling case for value.
Utah Valley University placed #15 among the best values for general sales & marketing. Set in the city of Orem, Utah Valley University is a very large public institution. In-state tuition and fees average $6,507, compared with $18,489 for out-of-state students. Students borrow a median of $16,478 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $51,242. Set against $16,478 in median debt, that is a healthy payoff.
Danville Area Community College ranked #16 on our 2027 list of the best value general sales & marketing schools. Set in the town of Danville, Danville Area Community College is a mid-sized public institution. In-state tuition and fees average $4,440, with out-of-state students paying around $7,440. Students borrow a median of $9,470 to complete the general sales & marketing program here. General Sales & Marketing graduates of Danville Area Community College earn a median of $36,123 early in their careers. Set against $9,470 in median debt, that is a healthy payoff.
Central New Mexico Community College ranked #17 on our 2027 list of the best value general sales & marketing schools. Set in the city of Albuquerque, Central New Mexico Community College is a very large public institution. Expect in-state tuition and fees of around $2,060, while out-of-state students pay about $8,684. Typical student debt for general sales & marketing graduates is $10,112. Early-career general sales & marketing graduates make about $34,751. Weighed against typical debt, the earnings make a compelling case for value.
Florence Darlington Technical College came in at #18 for value in general sales & marketing this year. Set in the rural area of Florence, Florence Darlington Technical College is a mid-sized public institution. Students from in state pay about $4,636 in tuition and fees, with out-of-state students paying around $6,772. General Sales & Marketing graduates carry a median of $7,230 in student loans. Soon after graduation, general sales & marketing degree recipients from Florence Darlington Technical College generally make around $34,948. That is a strong return on a $7,230 median debt.
Santa Rosa Junior College landed the #19 spot for general sales & marketing value this year. Santa Rosa Junior College is a very large public school located in the city of Santa Rosa. The average in-state cost of tuition and fees is $1,318, compared with $11,308 for out-of-state students. Typical student debt for general sales & marketing graduates is $14,692. General Sales & Marketing graduates of Santa Rosa Junior College earn a median of $80,047 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Midlands Technical College placed #20 among the best values for general sales & marketing. Set in the suburb of West Columbia, Midlands Technical College is a large public institution. Expect in-state tuition and fees of around $5,100, compared with $14,700 for out-of-state students. General Sales & Marketing graduates carry a median of $16,361 in student loans. Soon after graduation, general sales & marketing degree recipients from Midlands Technical College generally make around $28,150. That is a strong return on a $16,361 median debt.
College Of Dupage placed #21 among the best values for general sales & marketing. Located in the suburb of Glen Ellyn, College Of Dupage is a very large public university. Students from in state pay about $4,560 in tuition and fees, with out-of-state students paying around $12,750. General Sales & Marketing graduates carry a median of $12,492 in student loans. Soon after graduation, general sales & marketing degree recipients from College Of Dupage generally make around $43,025. Weighed against typical debt, the earnings make a compelling case for value.
Cuny Kingsborough Community College earned the #22 position for value in general sales & marketing this year. Cuny Kingsborough Community College is a very large public school located in the city of Brooklyn. Students from in state pay about $5,252 in tuition and fees, with out-of-state students paying around $8,132. General Sales & Marketing graduates carry a median of $7,858 in student loans. Early-career general sales & marketing graduates make about $35,562. Set against $7,858 in median debt, that is a healthy payoff.
Mt San Antonio College ranked #23 on our 2027 list of the best value general sales & marketing schools. Set in the suburb of Walnut, Mt San Antonio College is a very large public institution. Students from in state pay about $1,364 in tuition and fees, compared with $10,464 for out-of-state students. Typical student debt for general sales & marketing graduates is $9,384. General Sales & Marketing graduates of Mt San Antonio College earn a median of $44,391 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Phillips Community College Of The University Of Arkansas earned the #24 position for value in general sales & marketing this year. Phillips Community College Of The University Of Arkansas is a small public school located in the town of Helena. Expect in-state tuition and fees of around $3,380, while out-of-state students pay about $4,550. General Sales & Marketing graduates carry a median of $5,500 in student loans. Early-career general sales & marketing graduates make about $45,190. Set against $5,500 in median debt, that is a healthy payoff.
Allan Hancock College earned the #25 position for value in general sales & marketing this year. Allan Hancock College is a large public school located in the city of Santa Maria. The average in-state cost of tuition and fees is $1,156, with out-of-state students paying around $9,892. Median earnings reach $42,786 ten years out.
Rest of the Top 50 Best Value General Sales & Marketing Schools
These schools also delivered strong value for general sales & marketing this year:
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 111 schools evaluated.
*Averages shown above reflect the top 111 ranked schools only.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. The best values balance affordable tuition against strong post-graduation earnings.
