2027 Best Value General Sales & Marketing Schools in the Southeast Region
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) programs reward a close look at where your money goes furthest. A high-value program keeps cost low while graduates go on to earn well.
College Factual analyzed 19 schools to build this 2027 ranking of the best value general sales & marketing schools.
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2027 Best Value General Sales & Marketing Schools in the Southeast Region
Below are the schools that deliver the strongest value in general sales & marketing, balancing cost against outcomes.
Best Value General Sales & Marketing Schools
For return on investment in general sales & marketing, no school beat Chattahoochee Technical College this year. Set in the suburb of Marietta, Chattahoochee Technical College is a large public institution. Expect in-state tuition and fees of around $3,540, compared with $6,108 for out-of-state students. General Sales & Marketing graduates carry a median of $9,616 in student loans. Early-career general sales & marketing graduates make about $44,673. That is a strong return on a $9,616 median debt.
Florence Darlington Technical College is a great value for students pursuing a degree in general sales & marketing, landing the #2 spot this year. Set in the rural area of Florence, Florence Darlington Technical College is a mid-sized public institution. Expect in-state tuition and fees of around $4,636, compared with $6,772 for out-of-state students. Students borrow a median of $7,230 to complete the general sales & marketing program here. General Sales & Marketing graduates of Florence Darlington Technical College earn a median of $34,948 early in their careers. Set against $7,230 in median debt, that is a healthy payoff.
Midlands Technical College is a great value for students pursuing a degree in general sales & marketing, landing the #3 spot this year. Located in the suburb of West Columbia, Midlands Technical College is a large public university. Students from in state pay about $5,100 in tuition and fees, while out-of-state students pay about $14,700. General Sales & Marketing graduates carry a median of $16,361 in student loans. General Sales & Marketing graduates of Midlands Technical College earn a median of $28,150 early in their careers. Set against $16,361 in median debt, that is a healthy payoff.
The strong cost-to-outcome balance at Phillips Community College Of The University Of Arkansas earned it the #4 place for general sales & marketing. Set in the town of Helena, Phillips Community College Of The University Of Arkansas is a small public institution. Expect in-state tuition and fees of around $3,380, with out-of-state students paying around $4,550. General Sales & Marketing graduates carry a median of $5,500 in student loans. Soon after graduation, general sales & marketing degree recipients from Phillips Community College Of The University Of Arkansas generally make around $45,190. That is a strong return on a $5,500 median debt.
Students looking for strong value in general sales & marketing will find it at Western Kentucky University, which ranked #5. Located in the city of Bowling Green, Western Kentucky University is a large public university. In-state tuition and fees average $11,652, with out-of-state students paying around $27,000. Students borrow a median of $24,499 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Western Kentucky University generally make around $44,778. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 94%.
Northeast State Community College placed #6 among the best values for general sales & marketing. Northeast State Community College is a moderately-sized public school located in the rural area of Blountville. The average in-state cost of tuition and fees is $4,782, with out-of-state students paying around $17,766. Typical student debt for general sales & marketing graduates is $6,404. Soon after graduation, general sales & marketing degree recipients from Northeast State Community College generally make around $39,673. That is a strong return on a $6,404 median debt.
Greenville Technical College came in at #7 for value in general sales & marketing this year. Greenville Technical College is a large public school located in the city of Greenville. The average in-state cost of tuition and fees is $5,495, with out-of-state students paying around $10,775. Students borrow a median of $13,953 to complete the general sales & marketing program here. General Sales & Marketing graduates of Greenville Technical College earn a median of $27,524 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
East Carolina University came in at #8 for value in general sales & marketing this year. East Carolina University is a very large public school located in the city of Greenville. In-state tuition and fees average $7,361, while out-of-state students pay about $23,638. Students borrow a median of $18,750 to complete the general sales & marketing program here. General Sales & Marketing graduates of East Carolina University earn a median of $52,684 early in their careers. That is a strong return on a $18,750 median debt. The acceptance rate is 89%.
Kennesaw State University ranked #9 on our 2027 list of the best value general sales & marketing schools. Set in the suburb of Kennesaw, Kennesaw State University is a very large public institution. In-state tuition and fees average $5,808, compared with $17,736 for out-of-state students. Typical student debt for general sales & marketing graduates is $20,750. Soon after graduation, general sales & marketing degree recipients from Kennesaw State University generally make around $72,092. Set against $20,750 in median debt, that is a healthy payoff. The acceptance rate is 69%.
University Of Louisville landed the #10 spot for general sales & marketing value this year. Set in the city of Louisville, University Of Louisville is a very large public institution. Students from in state pay about $13,136 in tuition and fees, compared with $29,482 for out-of-state students. General Sales & Marketing graduates carry a median of $21,910 in student loans. Soon after graduation, general sales & marketing degree recipients from University Of Louisville generally make around $58,534. Set against $21,910 in median debt, that is a healthy payoff. Roughly 79% of applicants are accepted.
University Of Alabama At Birmingham ranked #11 on our 2027 list of the best value general sales & marketing schools. Set in the city of Birmingham, University Of Alabama At Birmingham is a very large public institution. Expect in-state tuition and fees of around $9,098, with out-of-state students paying around $22,562. Typical student debt for general sales & marketing graduates is $26,162. Early-career general sales & marketing graduates make about $55,413. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 88%.
University Of Kentucky placed #12 among the best values for general sales & marketing. University Of Kentucky is a very large public school located in the city of Lexington. Students from in state pay about $13,502 in tuition and fees, compared with $34,140 for out-of-state students. General Sales & Marketing graduates carry a median of $24,094 in student loans. Early-career general sales & marketing graduates make about $49,568. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 93%.
Georgia State University landed the #13 spot for general sales & marketing value this year. Located in the city of Atlanta, Georgia State University is a very large public university. The average in-state cost of tuition and fees is $8,664, compared with $24,840 for out-of-state students. Typical student debt for general sales & marketing graduates is $26,000. General Sales & Marketing graduates of Georgia State University earn a median of $16,682 early in their careers. That is a strong return on a $26,000 median debt. Georgia State University admits about 55% of applicants.
Universidad Ana G Mendez placed #14 among the best values for general sales & marketing. Universidad Ana G Mendez is a large private not-for-profit school located in the city of Orlando. Students from in state pay about $13,575 in tuition and fees. General Sales & Marketing graduates of Universidad Ana G Mendez earn a median of $33,564 early in their careers.
University Of South Carolina Columbia came in at #15 for value in general sales & marketing this year. Set in the city of Columbia, University Of South Carolina Columbia is a very large public institution. Students from in state pay about $12,688 in tuition and fees, while out-of-state students pay about $36,298. Typical student debt for general sales & marketing graduates is $24,979. Early-career general sales & marketing graduates make about $45,052. Set against $24,979 in median debt, that is a healthy payoff. University Of South Carolina Columbia admits about 60% of applicants.
Barry University placed #16 among the best values for general sales & marketing. Set in the suburb of Miami, Barry University is a moderately-sized private not-for-profit institution. The average in-state cost of tuition and fees is $34,350. Typical student debt for general sales & marketing graduates is $31,180. Early-career general sales & marketing graduates make about $64,906. Set against $31,180 in median debt, that is a healthy payoff. The acceptance rate is 77%.
Hampton University landed the #17 spot for general sales & marketing value this year. Hampton University is a mid-sized private not-for-profit school located in the suburb of Hampton. In-state tuition and fees average $30,592. General Sales & Marketing graduates carry a median of $26,169 in student loans. General Sales & Marketing graduates of Hampton University earn a median of $46,870 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 62% of applicants are accepted.
Sullivan University placed #18 among the best values for general sales & marketing. Sullivan University is a mid-sized private for-profit school located in the city of Louisville. Expect in-state tuition and fees of around $15,480. Typical student debt for general sales & marketing graduates is $28,394. Soon after graduation, general sales & marketing degree recipients from Sullivan University generally make around $54,104. Set against $28,394 in median debt, that is a healthy payoff.
High Point University earned the #19 position for value in general sales & marketing this year. High Point University is a moderately-sized private not-for-profit school located in the city of High Point. Expect in-state tuition and fees of around $45,312. General Sales & Marketing graduates carry a median of $23,785 in student loans. Soon after graduation, general sales & marketing degree recipients from High Point University generally make around $113,352. Set against $23,785 in median debt, that is a healthy payoff. Roughly 75% of applicants are accepted.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 19 schools evaluated.
*Averages shown above reflect the top 19 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
