2027 Best Value General Sales & Marketing Schools in Alabama

[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 1 schools to find the best return on investment for general sales & marketing students.
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2027 Best Value General Sales & Marketing Schools in Alabama
Below are the schools that deliver the strongest value in general sales & marketing, balancing cost against outcomes.
Best Value General Sales & Marketing Schools
University Of Alabama At Birmingham tops our 2027 list of the best value general sales & marketing schools in Alabama. Located in the city of Birmingham, University Of Alabama At Birmingham is a very large public university. Expect in-state tuition and fees of around $9,098, compared with $22,562 for out-of-state students. General Sales & Marketing graduates carry a median of $26,162 in student loans. Early-career general sales & marketing graduates make about $55,413. Set against $26,162 in median debt, that is a healthy payoff. The acceptance rate is 88%.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 1 school evaluated.
*Averages shown above reflect the one ranked school only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.