2027 Best Value General Sales & Marketing Schools in the Southwest Region
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. The schools below stand out for delivering a strong general sales & marketing education at a price that pays off.
To produce this 2027 ranking, College Factual evaluated 7 schools on the balance of cost and outcomes for general sales & marketing students.
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2027 Best Value General Sales & Marketing Schools in the Southwest Region
Below are the schools that deliver the strongest value in general sales & marketing, balancing cost against outcomes.
Best Value General Sales & Marketing Schools
Leading the list is Central New Mexico Community College, our #1 best value for general sales & marketing in the Southwest Region. Located in the city of Albuquerque, Central New Mexico Community College is a very large public university. In-state tuition and fees average $2,060, with out-of-state students paying around $8,684. Students borrow a median of $10,112 to complete the general sales & marketing program here. General Sales & Marketing graduates of Central New Mexico Community College earn a median of $34,751 early in their careers. Set against $10,112 in median debt, that is a healthy payoff.
Students looking for strong value in general sales & marketing will find it at Eastern Arizona College, which ranked #2. Eastern Arizona College is a moderately-sized public school located in the town of Thatcher. Students from in state pay about $2,352 in tuition and fees, compared with $9,552 for out-of-state students. General Sales & Marketing graduates carry a median of $6,781 in student loans. Soon after graduation, general sales & marketing degree recipients from Eastern Arizona College generally make around $40,304. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at Oklahoma State University Main Campus earned it the #3 place for general sales & marketing. Set in the town of Stillwater, Oklahoma State University Main Campus is a very large public institution. Expect in-state tuition and fees of around $10,110, while out-of-state students pay about $25,630. Typical student debt for general sales & marketing graduates is $22,337. Early-career general sales & marketing graduates make about $50,993. Set against $22,337 in median debt, that is a healthy payoff. The acceptance rate is 75%.
A rank of #4 makes University Of Central Oklahoma one of the best values for general sales & marketing. Located in the suburb of Edmond, University Of Central Oklahoma is a large public university. In-state tuition and fees average $8,818, while out-of-state students pay about $19,704. Students borrow a median of $24,711 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $59,698. That is a strong return on a $24,711 median debt. Roughly 78% of applicants are accepted.
Students looking for strong value in general sales & marketing will find it at Texas Tech University, which ranked #5. Located in the city of Lubbock, Texas Tech University is a very large public university. The average in-state cost of tuition and fees is $11,852, with out-of-state students paying around $24,157. Students borrow a median of $24,271 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $50,332. That is a strong return on a $24,271 median debt. Texas Tech University admits about 73% of applicants.
Texas A And M University College Station ranked #6 on our 2027 list of the best value general sales & marketing schools. Texas A And M University College Station is a very large public school located in the city of College Station. Expect in-state tuition and fees of around $12,995, with out-of-state students paying around $40,124. Typical student debt for general sales & marketing graduates is $22,000. Early-career general sales & marketing graduates make about $87,315. Set against $22,000 in median debt, that is a healthy payoff. Roughly 57% of applicants are accepted.
Baylor University placed #7 among the best values for general sales & marketing. Set in the city of Waco, Baylor University is a very large private not-for-profit institution. Students from in state pay about $58,100 in tuition and fees. General Sales & Marketing graduates carry a median of $20,500 in student loans. General Sales & Marketing graduates of Baylor University earn a median of $84,271 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Baylor University admits about 51% of applicants.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 7 schools evaluated.
*Averages shown above reflect the top 7 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
