2027 Best Value General Sales & Marketing Schools in Texas
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. The schools below stand out for delivering a strong general sales & marketing education at a price that pays off.
For its 2027 best-value ranking, College Factual looked at 3 schools to find the best return on investment for general sales & marketing students.
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2027 Best Value General Sales & Marketing Schools in Texas
Below are the schools that deliver the strongest value in general sales & marketing, balancing cost against outcomes.
Best Value General Sales & Marketing Schools
Leading the list is Texas Tech University, our #1 best value for general sales & marketing in Texas. Set in the city of Lubbock, Texas Tech University is a very large public institution. The average in-state cost of tuition and fees is $11,852, compared with $24,157 for out-of-state students. General Sales & Marketing graduates carry a median of $24,271 in student loans. Soon after graduation, general sales & marketing degree recipients from Texas Tech University generally make around $50,332. That is a strong return on a $24,271 median debt. Roughly 73% of applicants are accepted.
The strong cost-to-outcome balance at Texas A And M University College Station earned it the #2 place for general sales & marketing. Texas A And M University College Station is a very large public school located in the city of College Station. Students from in state pay about $12,995 in tuition and fees, compared with $40,124 for out-of-state students. Students borrow a median of $22,000 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Texas A And M University College Station generally make around $87,315. That is a strong return on a $22,000 median debt. Texas A And M University College Station admits about 57% of applicants.
The strong cost-to-outcome balance at Baylor University earned it the #3 place for general sales & marketing. Located in the city of Waco, Baylor University is a very large private not-for-profit university. In-state tuition and fees average $58,100. General Sales & Marketing graduates carry a median of $20,500 in student loans. Early-career general sales & marketing graduates make about $84,271. That is a strong return on a $20,500 median debt. The acceptance rate is 51%.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 3 schools evaluated.
*Averages shown above reflect the top 3 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
