2027 Best Value General Sales & Marketing Schools in the Rocky Mountains Region

[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 5 schools to build this 2027 ranking of the best value general sales & marketing schools.
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2027 Best Value General Sales & Marketing Schools in the Rocky Mountains Region
Below are the schools that deliver the strongest value in general sales & marketing, balancing cost against outcomes.
Best Value General Sales & Marketing Schools
Leading the list is Utah Valley University, our #1 best value for general sales & marketing in the Rocky Mountains Region. Utah Valley University is a very large public school located in the city of Orem. In-state tuition and fees average $6,507, compared with $18,489 for out-of-state students. Typical student debt for general sales & marketing graduates is $16,478. General Sales & Marketing graduates of Utah Valley University earn a median of $51,242 early in their careers. That is a strong return on a $16,478 median debt.
Students looking for strong value in general sales & marketing will find it at Brigham Young University Idaho, which ranked #2. Brigham Young University Idaho is a very large private not-for-profit school located in the town of Rexburg. In-state tuition and fees average $4,800. Students borrow a median of $13,287 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Brigham Young University Idaho generally make around $43,853. Set against $13,287 in median debt, that is a healthy payoff. Brigham Young University Idaho admits about 96% of applicants.
The strong cost-to-outcome balance at Weber State University earned it the #3 place for general sales & marketing. Weber State University is a very large public school located in the city of Ogden. The average in-state cost of tuition and fees is $6,557, with out-of-state students paying around $17,545. General Sales & Marketing graduates carry a median of $17,766 in student loans. Soon after graduation, general sales & marketing degree recipients from Weber State University generally make around $58,833. Set against $17,766 in median debt, that is a healthy payoff.
A rank of #4 makes Latter Day Saints Business College one of the best values for general sales & marketing. Located in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit university. In-state tuition and fees average $4,004. Ten years after enrolling, students earn a median of $50,630.
The strong cost-to-outcome balance at University Of Idaho earned it the #5 place for general sales & marketing. Located in the town of Moscow, University Of Idaho is a large public university. Expect in-state tuition and fees of around $9,084, while out-of-state students pay about $28,320. Typical student debt for general sales & marketing graduates is $23,844. General Sales & Marketing graduates of University Of Idaho earn a median of $43,246 early in their careers. Set against $23,844 in median debt, that is a healthy payoff. Roughly 76% of applicants are accepted.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 5 schools evaluated.
*Averages shown above reflect the top 5 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.