2027 Best Value General Sales & Marketing Schools in the Great Lakes Region
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. The best values balance affordable tuition against strong post-graduation earnings.
To produce this 2027 ranking, College Factual evaluated 30 schools on the balance of cost and outcomes for general sales & marketing students.
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2027 Best Value General Sales & Marketing Schools in the Great Lakes Region
If you want to know which schools deliver the best value for the general sales & marketing degrees they offer, see the list below.
Best Value General Sales & Marketing Schools
For return on investment in general sales & marketing, no school beat Moraine Valley Community College this year. Located in the suburb of Palos Hills, Moraine Valley Community College is a large public university. In-state tuition and fees average $3,822, while out-of-state students pay about $9,846. General Sales & Marketing graduates carry a median of $11,149 in student loans. Soon after graduation, general sales & marketing degree recipients from Moraine Valley Community College generally make around $43,844. That is a strong return on a $11,149 median debt.
Lake Land College is a great value for students pursuing a degree in general sales & marketing, landing the #2 spot this year. Lake Land College is a moderately-sized public school located in the rural area of Mattoon. Students from in state pay about $4,415 in tuition and fees, while out-of-state students pay about $14,301. General Sales & Marketing graduates carry a median of $7,769 in student loans. Soon after graduation, general sales & marketing degree recipients from Lake Land College generally make around $30,294. Set against $7,769 in median debt, that is a healthy payoff.
Washtenaw Community College came in at #3 on our 2027 list of the best value general sales & marketing schools. Located in the suburb of Ann Arbor, Washtenaw Community College is a very large public university. The average in-state cost of tuition and fees is $2,736, compared with $6,504 for out-of-state students. Students borrow a median of $17,616 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Washtenaw Community College generally make around $45,332. That is a strong return on a $17,616 median debt.
The strong cost-to-outcome balance at College Of Dupage earned it the #4 place for general sales & marketing. College Of Dupage is a very large public school located in the suburb of Glen Ellyn. In-state tuition and fees average $4,560, compared with $12,750 for out-of-state students. Typical student debt for general sales & marketing graduates is $12,492. General Sales & Marketing graduates of College Of Dupage earn a median of $43,025 early in their careers. That is a strong return on a $12,492 median debt.
A rank of #5 makes Danville Area Community College one of the best values for general sales & marketing. Danville Area Community College is a mid-sized public school located in the town of Danville. Students from in state pay about $4,440 in tuition and fees, while out-of-state students pay about $7,440. Students borrow a median of $9,470 to complete the general sales & marketing program here. General Sales & Marketing graduates of Danville Area Community College earn a median of $36,123 early in their careers. Set against $9,470 in median debt, that is a healthy payoff.
Mchenry County College landed the #6 spot for general sales & marketing value this year. Located in the rural area of Crystal Lake, Mchenry County College is a large public university. In-state tuition and fees average $4,162, with out-of-state students paying around $14,399. Typical student debt for general sales & marketing graduates is $7,440. Soon after graduation, general sales & marketing degree recipients from Mchenry County College generally make around $24,177. Set against $7,440 in median debt, that is a healthy payoff.
Purdue University Global placed #7 among the best values for general sales & marketing. Set in the city of West Lafayette, Purdue University Global is a very large public institution. In-state tuition and fees average $10,101, compared with $14,412 for out-of-state students. Typical student debt for general sales & marketing graduates is $36,778. Early-career general sales & marketing graduates make about $54,278. Weighed against typical debt, the earnings make a compelling case for value.
Grand Rapids Community College came in at #8 for value in general sales & marketing this year. Located in the city of Grand Rapids, Grand Rapids Community College is a large public university. The average in-state cost of tuition and fees is $4,179, compared with $12,219 for out-of-state students. General Sales & Marketing graduates carry a median of $11,780 in student loans. Early-career general sales & marketing graduates make about $41,689. Set against $11,780 in median debt, that is a healthy payoff.
Milwaukee Area Technical College landed the #9 spot for general sales & marketing value this year. Set in the city of Milwaukee, Milwaukee Area Technical College is a very large public institution. The average in-state cost of tuition and fees is $5,184, compared with $7,427 for out-of-state students. Students borrow a median of $18,296 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Milwaukee Area Technical College generally make around $38,325. That is a strong return on a $18,296 median debt.
Moraine Park Technical College came in at #10 for value in general sales & marketing this year. Set in the city of Fond du Lac, Moraine Park Technical College is a moderately-sized public institution. Expect in-state tuition and fees of around $4,819, with out-of-state students paying around $7,084. Typical student debt for general sales & marketing graduates is $11,471. General Sales & Marketing graduates of Moraine Park Technical College earn a median of $39,552 early in their careers. That is a strong return on a $11,471 median debt.
Northeast Wisconsin Technical College placed #11 among the best values for general sales & marketing. Set in the city of Green Bay, Northeast Wisconsin Technical College is a large public institution. In-state tuition and fees average $4,960, while out-of-state students pay about $7,203. Students borrow a median of $14,997 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Northeast Wisconsin Technical College generally make around $42,016. Weighed against typical debt, the earnings make a compelling case for value.
Owens Community College came in at #12 for value in general sales & marketing this year. Owens Community College is a large public school located in the suburb of Perrysburg. Students from in state pay about $5,870 in tuition and fees, compared with $10,502 for out-of-state students. General Sales & Marketing graduates carry a median of $19,383 in student loans. Early-career general sales & marketing graduates make about $45,785. That is a strong return on a $19,383 median debt.
Western Technical College La Cross placed #13 among the best values for general sales & marketing. Set in the city of La Crosse, Western Technical College La Cross is a large public institution. Students from in state pay about $4,820 in tuition and fees, while out-of-state students pay about $7,078. Students borrow a median of $13,669 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Western Technical College La Cross generally make around $43,479. Weighed against typical debt, the earnings make a compelling case for value.
Waukesha County Technical College ranked #14 on our 2027 list of the best value general sales & marketing schools. Set in the suburb of Pewaukee, Waukesha County Technical College is a large public institution. Students from in state pay about $4,803 in tuition and fees, compared with $7,046 for out-of-state students. Students borrow a median of $16,595 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Waukesha County Technical College generally make around $46,398. Weighed against typical debt, the earnings make a compelling case for value.
Fox Valley Technical College came in at #15 for value in general sales & marketing this year. Located in the suburb of Appleton, Fox Valley Technical College is a large public university. Students from in state pay about $5,040 in tuition and fees, while out-of-state students pay about $7,283. Typical student debt for general sales & marketing graduates is $13,319. General Sales & Marketing graduates of Fox Valley Technical College earn a median of $44,020 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Miami University Hamilton came in at #16 for value in general sales & marketing this year. Miami University Hamilton is a mid-sized public school located in the suburb of Hamilton. Students from in state pay about $7,012 in tuition and fees, while out-of-state students pay about $18,811. General Sales & Marketing graduates carry a median of $23,657 in student loans. Early-career general sales & marketing graduates make about $45,240. Set against $23,657 in median debt, that is a healthy payoff.
Chippewa Valley Technical College placed #17 among the best values for general sales & marketing. Chippewa Valley Technical College is a large public school located in the city of Eau Claire. The average in-state cost of tuition and fees is $4,844, compared with $7,087 for out-of-state students. Typical student debt for general sales & marketing graduates is $14,234. General Sales & Marketing graduates of Chippewa Valley Technical College earn a median of $45,531 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Gateway Technical College landed the #18 spot for general sales & marketing value this year. Located in the city of Kenosha, Gateway Technical College is a large public university. Students from in state pay about $4,956 in tuition and fees, while out-of-state students pay about $7,199. General Sales & Marketing graduates carry a median of $14,829 in student loans. Early-career general sales & marketing graduates make about $42,410. Set against $14,829 in median debt, that is a healthy payoff.
University Of Wisconsin Whitewater landed the #19 spot for general sales & marketing value this year. Located in the town of Whitewater, University Of Wisconsin Whitewater is a large public university. Students from in state pay about $8,616 in tuition and fees, compared with $18,716 for out-of-state students. General Sales & Marketing graduates carry a median of $25,306 in student loans. Soon after graduation, general sales & marketing degree recipients from University Of Wisconsin Whitewater generally make around $45,767. Weighed against typical debt, the earnings make a compelling case for value. University Of Wisconsin Whitewater admits about 86% of applicants.
University Of Wisconsin Oshkosh placed #20 among the best values for general sales & marketing. University Of Wisconsin Oshkosh is a large public school located in the city of Oshkosh. Students from in state pay about $8,532 in tuition and fees, while out-of-state students pay about $16,446. Typical student debt for general sales & marketing graduates is $23,500. Early-career general sales & marketing graduates make about $54,213. Set against $23,500 in median debt, that is a healthy payoff. University Of Wisconsin Oshkosh admits about 86% of applicants.
Purdue University Main Campus came in at #21 for value in general sales & marketing this year. Set in the city of West Lafayette, Purdue University Main Campus is a very large public institution. Expect in-state tuition and fees of around $9,992, with out-of-state students paying around $28,794. Typical student debt for general sales & marketing graduates is $19,402. General Sales & Marketing graduates of Purdue University Main Campus earn a median of $62,580 early in their careers. That is a strong return on a $19,402 median debt. Purdue University Main Campus admits about 50% of applicants.
University Of Wisconsin Stevens Point placed #22 among the best values for general sales & marketing. Set in the town of Stevens Point, University Of Wisconsin Stevens Point is a moderately-sized public institution. Students from in state pay about $9,228 in tuition and fees, while out-of-state students pay about $18,248. Typical student debt for general sales & marketing graduates is $24,161. Soon after graduation, general sales & marketing degree recipients from University Of Wisconsin Stevens Point generally make around $41,256. That is a strong return on a $24,161 median debt. University Of Wisconsin Stevens Point admits about 92% of applicants.
University Of Akron Main Campus came in at #23 for value in general sales & marketing this year. University Of Akron Main Campus is a large public school located in the city of Akron. Students from in state pay about $13,135 in tuition and fees, while out-of-state students pay about $20,815. Students borrow a median of $27,500 to complete the general sales & marketing program here. General Sales & Marketing graduates of University Of Akron Main Campus earn a median of $49,605 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 60% of applicants are accepted.
Cleveland State University ranked #24 on our 2027 list of the best value general sales & marketing schools. Set in the city of Cleveland, Cleveland State University is a large public institution. In-state tuition and fees average $12,982, compared with $18,502 for out-of-state students. General Sales & Marketing graduates carry a median of $26,336 in student loans. General Sales & Marketing graduates of Cleveland State University earn a median of $49,648 early in their careers. That is a strong return on a $26,336 median debt. The acceptance rate is 91%.
Ball State University earned the #25 position for value in general sales & marketing this year. Located in the city of Muncie, Ball State University is a very large public university. Expect in-state tuition and fees of around $11,082, with out-of-state students paying around $29,630. Students borrow a median of $26,000 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $65,184. Set against $26,000 in median debt, that is a healthy payoff. Ball State University admits about 86% of applicants.
Rest of the Top 30 Best Value General Sales & Marketing Schools
These schools rounded out the top of this year’s general sales & marketing value ranking:
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 30 schools evaluated.
*Averages shown above reflect the top 30 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
