2027 Best Value General Sales & Marketing Schools in Wisconsin
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong general sales & marketing education at a price that pays off.
To produce this 2027 ranking, College Factual evaluated 12 schools on the balance of cost and outcomes for general sales & marketing students.
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2027 Best Value General Sales & Marketing Schools in Wisconsin
Below are the schools that deliver the strongest value in general sales & marketing, balancing cost against outcomes.
Best Value General Sales & Marketing Schools
For return on investment in general sales & marketing, no school beat Milwaukee Area Technical College this year. Set in the city of Milwaukee, Milwaukee Area Technical College is a very large public institution. Students from in state pay about $5,184 in tuition and fees, compared with $7,427 for out-of-state students. General Sales & Marketing graduates carry a median of $18,296 in student loans. General Sales & Marketing graduates of Milwaukee Area Technical College earn a median of $38,325 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Students looking for strong value in general sales & marketing will find it at Moraine Park Technical College, which ranked #2. Set in the city of Fond du Lac, Moraine Park Technical College is a moderately-sized public institution. Students from in state pay about $4,819 in tuition and fees, while out-of-state students pay about $7,084. Students borrow a median of $11,471 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $39,552. Set against $11,471 in median debt, that is a healthy payoff.
Students looking for strong value in general sales & marketing will find it at Northeast Wisconsin Technical College, which ranked #3. Located in the city of Green Bay, Northeast Wisconsin Technical College is a large public university. In-state tuition and fees average $4,960, while out-of-state students pay about $7,203. Typical student debt for general sales & marketing graduates is $14,997. Soon after graduation, general sales & marketing degree recipients from Northeast Wisconsin Technical College generally make around $42,016. That is a strong return on a $14,997 median debt.
Western Technical College La Cross came in at #4 on our 2027 list of the best value general sales & marketing schools. Set in the city of La Crosse, Western Technical College La Cross is a large public institution. In-state tuition and fees average $4,820, compared with $7,078 for out-of-state students. Students borrow a median of $13,669 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $43,479. Weighed against typical debt, the earnings make a compelling case for value.
Students looking for strong value in general sales & marketing will find it at Waukesha County Technical College, which ranked #5. Located in the suburb of Pewaukee, Waukesha County Technical College is a large public university. Expect in-state tuition and fees of around $4,803, compared with $7,046 for out-of-state students. General Sales & Marketing graduates carry a median of $16,595 in student loans. Soon after graduation, general sales & marketing degree recipients from Waukesha County Technical College generally make around $46,398. Set against $16,595 in median debt, that is a healthy payoff.
Fox Valley Technical College came in at #6 for value in general sales & marketing this year. Located in the suburb of Appleton, Fox Valley Technical College is a large public university. The average in-state cost of tuition and fees is $5,040, while out-of-state students pay about $7,283. Students borrow a median of $13,319 to complete the general sales & marketing program here. General Sales & Marketing graduates of Fox Valley Technical College earn a median of $44,020 early in their careers. Set against $13,319 in median debt, that is a healthy payoff.
Chippewa Valley Technical College landed the #7 spot for general sales & marketing value this year. Set in the city of Eau Claire, Chippewa Valley Technical College is a large public institution. Students from in state pay about $4,844 in tuition and fees, with out-of-state students paying around $7,087. Typical student debt for general sales & marketing graduates is $14,234. Early-career general sales & marketing graduates make about $45,531. Set against $14,234 in median debt, that is a healthy payoff.
Gateway Technical College came in at #8 for value in general sales & marketing this year. Set in the city of Kenosha, Gateway Technical College is a large public institution. The average in-state cost of tuition and fees is $4,956, while out-of-state students pay about $7,199. Students borrow a median of $14,829 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Gateway Technical College generally make around $42,410. Set against $14,829 in median debt, that is a healthy payoff.
University Of Wisconsin Whitewater placed #9 among the best values for general sales & marketing. University Of Wisconsin Whitewater is a large public school located in the town of Whitewater. The average in-state cost of tuition and fees is $8,616, while out-of-state students pay about $18,716. General Sales & Marketing graduates carry a median of $25,306 in student loans. Soon after graduation, general sales & marketing degree recipients from University Of Wisconsin Whitewater generally make around $45,767. That is a strong return on a $25,306 median debt. Roughly 86% of applicants are accepted.
University Of Wisconsin Oshkosh earned the #10 position for value in general sales & marketing this year. Located in the city of Oshkosh, University Of Wisconsin Oshkosh is a large public university. The average in-state cost of tuition and fees is $8,532, with out-of-state students paying around $16,446. Students borrow a median of $23,500 to complete the general sales & marketing program here. General Sales & Marketing graduates of University Of Wisconsin Oshkosh earn a median of $54,213 early in their careers. That is a strong return on a $23,500 median debt. Roughly 86% of applicants are accepted.
University Of Wisconsin Stevens Point placed #11 among the best values for general sales & marketing. Set in the town of Stevens Point, University Of Wisconsin Stevens Point is a moderately-sized public institution. Students from in state pay about $9,228 in tuition and fees, with out-of-state students paying around $18,248. General Sales & Marketing graduates carry a median of $24,161 in student loans. General Sales & Marketing graduates of University Of Wisconsin Stevens Point earn a median of $41,256 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Wisconsin Stevens Point admits about 92% of applicants.
University Of Wisconsin Madison landed the #12 spot for general sales & marketing value this year. University Of Wisconsin Madison is a very large public school located in the city of Madison. Expect in-state tuition and fees of around $11,603, compared with $42,103 for out-of-state students. General Sales & Marketing graduates carry a median of $21,630 in student loans. General Sales & Marketing graduates of University Of Wisconsin Madison earn a median of $57,760 early in their careers. That is a strong return on a $21,630 median debt. University Of Wisconsin Madison admits about 45% of applicants.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 12 schools evaluated.
*Averages shown above reflect the top 12 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
