2026 Best Value General Sales & Marketing Bachelor’s Degree Schools
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) degree programs vary widely in price and payoff across the country. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 349 schools to build this 2026 ranking of the best value general sales & marketing schools.
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2026 Best Value General Sales & Marketing Schools in the United States
If you want to know which schools deliver the best value for the general sales & marketing degrees they offer, see the list below.
Best Value General Sales & Marketing Schools
Leading the list is Cuny Bernard M Baruch College, our #1 best value for general sales & marketing in the United States. Cuny Bernard M Baruch College is a very large public school located in the city of New York. The average in-state cost of tuition and fees is $7,464, while out-of-state students pay about $15,414. Typical student debt for general sales & marketing graduates is $9,850. Early-career general sales & marketing graduates make about $41,897. Weighed against typical debt, the earnings make a compelling case for value. Cuny Bernard M Baruch College admits about 48% of applicants.
Students looking for strong value in general sales & marketing will find it at Weber State University, which ranked #2. Located in the city of Ogden, Weber State University is a very large public university. Students from in state pay about $6,557 in tuition and fees, while out-of-state students pay about $17,545. General Sales & Marketing graduates carry a median of $18,500 in student loans. Soon after graduation, general sales & marketing degree recipients from Weber State University generally make around $57,451. Set against $18,500 in median debt, that is a healthy payoff.
The strong cost-to-outcome balance at Purdue University Main Campus earned it the #3 place for general sales & marketing. Located in the city of West Lafayette, Purdue University Main Campus is a very large public university. The average in-state cost of tuition and fees is $9,992, with out-of-state students paying around $28,794. Students borrow a median of $19,402 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $62,580. Set against $19,402 in median debt, that is a healthy payoff. Roughly 50% of applicants are accepted.
A rank of #4 makes Miami University Hamilton one of the best values for general sales & marketing. Located in the suburb of Hamilton, Miami University Hamilton is a mid-sized public university. The average in-state cost of tuition and fees is $7,012, compared with $18,811 for out-of-state students. Typical student debt for general sales & marketing graduates is $23,763. Soon after graduation, general sales & marketing degree recipients from Miami University Hamilton generally make around $44,428. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #5 makes University Of Northern Iowa one of the best values for general sales & marketing. University Of Northern Iowa is a large public school located in the city of Cedar Falls. Students from in state pay about $9,936 in tuition and fees, with out-of-state students paying around $21,712. Students borrow a median of $22,635 to complete the general sales & marketing program here. General Sales & Marketing graduates of University Of Northern Iowa earn a median of $46,054 early in their careers. Set against $22,635 in median debt, that is a healthy payoff. University Of Northern Iowa admits about 93% of applicants.
Ball State University came in at #6 for value in general sales & marketing this year. Located in the city of Muncie, Ball State University is a very large public university. The average in-state cost of tuition and fees is $11,082, while out-of-state students pay about $29,630. General Sales & Marketing graduates carry a median of $26,000 in student loans. General Sales & Marketing graduates of Ball State University earn a median of $65,184 early in their careers. Set against $26,000 in median debt, that is a healthy payoff. Ball State University admits about 86% of applicants.
University Of Wisconsin Madison came in at #7 for value in general sales & marketing this year. University Of Wisconsin Madison is a very large public school located in the city of Madison. In-state tuition and fees average $11,603, with out-of-state students paying around $42,103. Students borrow a median of $21,630 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from University Of Wisconsin Madison generally make around $57,760. Set against $21,630 in median debt, that is a healthy payoff. Roughly 45% of applicants are accepted.
University Of Minnesota Twin Cities placed #8 among the best values for general sales & marketing. Set in the city of Minneapolis, University Of Minnesota Twin Cities is a very large public institution. The average in-state cost of tuition and fees is $17,214, with out-of-state students paying around $38,362. Typical student debt for general sales & marketing graduates is $20,500. Early-career general sales & marketing graduates make about $51,066. Set against $20,500 in median debt, that is a healthy payoff. The acceptance rate is 80%.
University Of Akron Main Campus placed #9 among the best values for general sales & marketing. University Of Akron Main Campus is a large public school located in the city of Akron. The average in-state cost of tuition and fees is $13,135, compared with $20,815 for out-of-state students. Students borrow a median of $27,500 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $49,605. Set against $27,500 in median debt, that is a healthy payoff. University Of Akron Main Campus admits about 60% of applicants.
Kennesaw State University earned the #10 position for value in general sales & marketing this year. Located in the suburb of Kennesaw, Kennesaw State University is a very large public university. Expect in-state tuition and fees of around $5,808, with out-of-state students paying around $17,736. Students borrow a median of $20,750 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $72,092. Weighed against typical debt, the earnings make a compelling case for value. Kennesaw State University admits about 69% of applicants.
Georgia State University landed the #11 spot for general sales & marketing value this year. Set in the city of Atlanta, Georgia State University is a very large public institution. The average in-state cost of tuition and fees is $8,664, with out-of-state students paying around $24,840. Students borrow a median of $26,000 to complete the general sales & marketing program here. General Sales & Marketing graduates of Georgia State University earn a median of $16,682 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 55% of applicants are accepted.
Kansas State University ranked #12 on our 2026 list of the best value general sales & marketing schools. Located in the city of Manhattan, Kansas State University is a very large public university. The average in-state cost of tuition and fees is $11,221, while out-of-state students pay about $28,568. Typical student debt for general sales & marketing graduates is $23,546. Soon after graduation, general sales & marketing degree recipients from Kansas State University generally make around $51,543. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 82%.
University Of Minnesota Duluth placed #13 among the best values for general sales & marketing. Set in the city of Duluth, University Of Minnesota Duluth is a large public institution. Expect in-state tuition and fees of around $14,608, compared with $20,134 for out-of-state students. Students borrow a median of $24,624 to complete the general sales & marketing program here. General Sales & Marketing graduates of University Of Minnesota Duluth earn a median of $46,572 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 89% of applicants are accepted.
Commonwealth University Of Pennsylvania came in at #14 for value in general sales & marketing this year. Commonwealth University Of Pennsylvania is a large public school located in the town of Bloomsburg. Expect in-state tuition and fees of around $11,046, with out-of-state students paying around $22,870. Ten years after enrolling, students earn a median of $52,416. Commonwealth University Of Pennsylvania admits about 93% of applicants.
University Of Central Oklahoma came in at #15 for value in general sales & marketing this year. Set in the suburb of Edmond, University Of Central Oklahoma is a large public institution. The average in-state cost of tuition and fees is $8,818, with out-of-state students paying around $19,704. Typical student debt for general sales & marketing graduates is $24,711. Early-career general sales & marketing graduates make about $59,698. Set against $24,711 in median debt, that is a healthy payoff. University Of Central Oklahoma admits about 78% of applicants.
Texas Tech University earned the #16 position for value in general sales & marketing this year. Set in the city of Lubbock, Texas Tech University is a very large public institution. In-state tuition and fees average $11,852, compared with $24,157 for out-of-state students. Typical student debt for general sales & marketing graduates is $24,271. Soon after graduation, general sales & marketing degree recipients from Texas Tech University generally make around $50,332. That is a strong return on a $24,271 median debt. Roughly 73% of applicants are accepted.
Missouri Valley College came in at #17 for value in general sales & marketing this year. Set in the town of Marshall, Missouri Valley College is a small private not-for-profit institution. Expect in-state tuition and fees of around $23,700. General Sales & Marketing graduates carry a median of $27,892 in student loans. Early-career general sales & marketing graduates make about $44,318. Weighed against typical debt, the earnings make a compelling case for value. Roughly 69% of applicants are accepted.
Texas A And M University College Station landed the #18 spot for general sales & marketing value this year. Set in the city of College Station, Texas A And M University College Station is a very large public institution. Expect in-state tuition and fees of around $12,995, with out-of-state students paying around $40,124. General Sales & Marketing graduates carry a median of $22,000 in student loans. Early-career general sales & marketing graduates make about $66,372. Weighed against typical debt, the earnings make a compelling case for value. Texas A And M University College Station admits about 57% of applicants.
Bowling Green State University Main Campus landed the #19 spot for general sales & marketing value this year. Set in the town of Bowling Green, Bowling Green State University Main Campus is a large public institution. In-state tuition and fees average $13,912, while out-of-state students pay about $21,900. General Sales & Marketing graduates carry a median of $27,000 in student loans. Soon after graduation, general sales & marketing degree recipients from Bowling Green State University Main Campus generally make around $58,773. Set against $27,000 in median debt, that is a healthy payoff. Bowling Green State University Main Campus admits about 81% of applicants.
West Chester University Of Pennsylvania placed #20 among the best values for general sales & marketing. Set in the suburb of West Chester, West Chester University Of Pennsylvania is a large public institution. Students from in state pay about $10,775 in tuition and fees, compared with $22,599 for out-of-state students. Median earnings reach $61,258 ten years out. Roughly 78% of applicants are accepted.
Saint Ambrose University landed the #21 spot for general sales & marketing value this year. Located in the city of Davenport, Saint Ambrose University is a mid-sized private not-for-profit university. The average in-state cost of tuition and fees is $36,658. Typical student debt for general sales & marketing graduates is $27,528. Soon after graduation, general sales & marketing degree recipients from Saint Ambrose University generally make around $57,252. Weighed against typical debt, the earnings make a compelling case for value. Roughly 77% of applicants are accepted.
University Of South Carolina Columbia came in at #22 for value in general sales & marketing this year. Set in the city of Columbia, University Of South Carolina Columbia is a very large public institution. The average in-state cost of tuition and fees is $12,688, compared with $36,298 for out-of-state students. Typical student debt for general sales & marketing graduates is $24,979. General Sales & Marketing graduates of University Of South Carolina Columbia earn a median of $45,052 early in their careers. Set against $24,979 in median debt, that is a healthy payoff. University Of South Carolina Columbia admits about 60% of applicants.
Colorado Christian University came in at #23 for value in general sales & marketing this year. Located in the suburb of Lakewood, Colorado Christian University is a large private not-for-profit university. Expect in-state tuition and fees of around $28,846. Typical student debt for general sales & marketing graduates is $36,092. Soon after graduation, general sales & marketing degree recipients from Colorado Christian University generally make around $47,333. Weighed against typical debt, the earnings make a compelling case for value.
Rochester Institute Of Technology placed #24 among the best values for general sales & marketing. Rochester Institute Of Technology is a large private not-for-profit school located in the suburb of Rochester. Expect in-state tuition and fees of around $59,210. General Sales & Marketing graduates carry a median of $24,587 in student loans. General Sales & Marketing graduates of Rochester Institute Of Technology earn a median of $45,947 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 67%.
Hampton University landed the #25 spot for general sales & marketing value this year. Set in the suburb of Hampton, Hampton University is a mid-sized private not-for-profit institution. Expect in-state tuition and fees of around $30,592. General Sales & Marketing graduates carry a median of $26,169 in student loans. Early-career general sales & marketing graduates make about $46,870. That is a strong return on a $26,169 median debt. Roughly 62% of applicants are accepted.
Rest of the Top 28 Best Value General Sales & Marketing Schools
These schools rounded out the top of this year’s general sales & marketing value ranking:
Other General Sales & Marketing Degree Levels
Looking for a different degree level? Compare best-value General Sales & Marketing rankings across degree levels:
View All General Sales & Marketing Rankings >
Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 349 schools evaluated.
*Averages shown above reflect the top 30 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
