2027 Best Value General Sales & Marketing Bachelor’s Degree Schools
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 26 schools to find the best return on investment for general sales & marketing students.
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2027 Best Value General Sales & Marketing Schools in the United States
If you want to know which schools deliver the best value for the general sales & marketing degrees they offer, see the list below.
Best Value General Sales & Marketing Schools
Cuny Bernard M Baruch College earned the #1 spot for value among general sales & marketing schools in the United States. Cuny Bernard M Baruch College is a very large public school located in the city of New York. The average in-state cost of tuition and fees is $7,464, compared with $15,414 for out-of-state students. General Sales & Marketing graduates carry a median of $9,850 in student loans. Early-career general sales & marketing graduates make about $41,897. That is a strong return on a $9,850 median debt. The acceptance rate is 48%.
Weber State University is a great value for students pursuing a degree in general sales & marketing, landing the #2 spot this year. Set in the city of Ogden, Weber State University is a very large public institution. The average in-state cost of tuition and fees is $6,557, with out-of-state students paying around $17,545. Typical student debt for general sales & marketing graduates is $18,500. General Sales & Marketing graduates of Weber State University earn a median of $57,451 early in their careers. Set against $18,500 in median debt, that is a healthy payoff.
Miami University Hamilton came in at #3 on our 2027 list of the best value general sales & marketing schools. Located in the suburb of Hamilton, Miami University Hamilton is a mid-sized public university. The average in-state cost of tuition and fees is $7,012, with out-of-state students paying around $18,811. General Sales & Marketing graduates carry a median of $23,657 in student loans. Early-career general sales & marketing graduates make about $45,240. That is a strong return on a $23,657 median debt.
Purdue University Main Campus is a great value for students pursuing a degree in general sales & marketing, landing the #4 spot this year. Located in the city of West Lafayette, Purdue University Main Campus is a very large public university. The average in-state cost of tuition and fees is $9,992, while out-of-state students pay about $28,794. Typical student debt for general sales & marketing graduates is $19,402. Soon after graduation, general sales & marketing degree recipients from Purdue University Main Campus generally make around $62,580. That is a strong return on a $19,402 median debt. The acceptance rate is 50%.
University Of Akron Main Campus is a great value for students pursuing a degree in general sales & marketing, landing the #5 spot this year. Set in the city of Akron, University Of Akron Main Campus is a large public institution. Students from in state pay about $13,135 in tuition and fees, with out-of-state students paying around $20,815. Students borrow a median of $27,500 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from University Of Akron Main Campus generally make around $49,605. Set against $27,500 in median debt, that is a healthy payoff. University Of Akron Main Campus admits about 60% of applicants.
Ball State University ranked #6 on our 2027 list of the best value general sales & marketing schools. Located in the city of Muncie, Ball State University is a very large public university. In-state tuition and fees average $11,082, with out-of-state students paying around $29,630. Students borrow a median of $26,000 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $65,184. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 86%.
Kennesaw State University placed #7 among the best values for general sales & marketing. Located in the suburb of Kennesaw, Kennesaw State University is a very large public university. Students from in state pay about $5,808 in tuition and fees, with out-of-state students paying around $17,736. Students borrow a median of $20,750 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $72,092. Weighed against typical debt, the earnings make a compelling case for value. Kennesaw State University admits about 69% of applicants.
Commonwealth University Of Pennsylvania placed #8 among the best values for general sales & marketing. Commonwealth University Of Pennsylvania is a large public school located in the town of Bloomsburg. Students from in state pay about $11,046 in tuition and fees, while out-of-state students pay about $22,870. Students borrow a median of $27,128 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Commonwealth University Of Pennsylvania generally make around $47,730. That is a strong return on a $27,128 median debt. Commonwealth University Of Pennsylvania admits about 93% of applicants.
University Of Minnesota Twin Cities came in at #9 for value in general sales & marketing this year. Located in the city of Minneapolis, University Of Minnesota Twin Cities is a very large public university. Expect in-state tuition and fees of around $17,214, with out-of-state students paying around $38,362. Students borrow a median of $20,500 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from University Of Minnesota Twin Cities generally make around $51,066. That is a strong return on a $20,500 median debt. Roughly 80% of applicants are accepted.
University Of Wisconsin Madison landed the #10 spot for general sales & marketing value this year. Located in the city of Madison, University Of Wisconsin Madison is a very large public university. The average in-state cost of tuition and fees is $11,603, while out-of-state students pay about $42,103. General Sales & Marketing graduates carry a median of $21,630 in student loans. General Sales & Marketing graduates of University Of Wisconsin Madison earn a median of $57,760 early in their careers. That is a strong return on a $21,630 median debt. Roughly 45% of applicants are accepted.
Georgia State University placed #11 among the best values for general sales & marketing. Located in the city of Atlanta, Georgia State University is a very large public university. In-state tuition and fees average $8,664, while out-of-state students pay about $24,840. Typical student debt for general sales & marketing graduates is $26,000. Early-career general sales & marketing graduates make about $16,682. Set against $26,000 in median debt, that is a healthy payoff. Georgia State University admits about 55% of applicants.
University Of Minnesota Duluth landed the #12 spot for general sales & marketing value this year. Located in the city of Duluth, University Of Minnesota Duluth is a moderately-sized public university. The average in-state cost of tuition and fees is $14,608, while out-of-state students pay about $20,134. General Sales & Marketing graduates carry a median of $24,624 in student loans. Soon after graduation, general sales & marketing degree recipients from University Of Minnesota Duluth generally make around $46,572. That is a strong return on a $24,624 median debt. University Of Minnesota Duluth admits about 89% of applicants.
Texas Tech University landed the #13 spot for general sales & marketing value this year. Texas Tech University is a very large public school located in the city of Lubbock. In-state tuition and fees average $11,852, with out-of-state students paying around $24,157. Typical student debt for general sales & marketing graduates is $24,271. Early-career general sales & marketing graduates make about $50,332. That is a strong return on a $24,271 median debt. The acceptance rate is 73%.
University Of Central Oklahoma ranked #14 on our 2027 list of the best value general sales & marketing schools. Set in the suburb of Edmond, University Of Central Oklahoma is a large public institution. Expect in-state tuition and fees of around $8,818, compared with $19,704 for out-of-state students. General Sales & Marketing graduates carry a median of $24,711 in student loans. General Sales & Marketing graduates of University Of Central Oklahoma earn a median of $59,698 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 78%.
Kansas State University earned the #15 position for value in general sales & marketing this year. Kansas State University is a very large public school located in the city of Manhattan. Expect in-state tuition and fees of around $11,221, with out-of-state students paying around $28,568. Typical student debt for general sales & marketing graduates is $23,546. Early-career general sales & marketing graduates make about $51,543. Weighed against typical debt, the earnings make a compelling case for value. Roughly 82% of applicants are accepted.
Missouri Valley College ranked #16 on our 2027 list of the best value general sales & marketing schools. Missouri Valley College is a small private not-for-profit school located in the town of Marshall. Expect in-state tuition and fees of around $23,700. Students borrow a median of $27,892 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Missouri Valley College generally make around $44,318. That is a strong return on a $27,892 median debt. The acceptance rate is 69%.
Texas A And M University College Station landed the #17 spot for general sales & marketing value this year. Set in the city of College Station, Texas A And M University College Station is a very large public institution. Expect in-state tuition and fees of around $12,995, compared with $40,124 for out-of-state students. General Sales & Marketing graduates carry a median of $22,000 in student loans. Early-career general sales & marketing graduates make about $66,372. That is a strong return on a $22,000 median debt. The acceptance rate is 57%.
Saint Thomas Aquinas College landed the #18 spot for general sales & marketing value this year. Saint Thomas Aquinas College is a mid-sized private not-for-profit school located in the suburb of Sparkill. Expect in-state tuition and fees of around $39,450. Students borrow a median of $24,700 to complete the general sales & marketing program here. General Sales & Marketing graduates of Saint Thomas Aquinas College earn a median of $44,519 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Saint Thomas Aquinas College admits about 93% of applicants.
University Of South Carolina Columbia came in at #19 for value in general sales & marketing this year. Set in the city of Columbia, University Of South Carolina Columbia is a very large public institution. Students from in state pay about $12,688 in tuition and fees, compared with $36,298 for out-of-state students. Typical student debt for general sales & marketing graduates is $24,979. General Sales & Marketing graduates of University Of South Carolina Columbia earn a median of $45,052 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 60% of applicants are accepted.
West Chester University Of Pennsylvania landed the #20 spot for general sales & marketing value this year. West Chester University Of Pennsylvania is a large public school located in the suburb of West Chester. Students from in state pay about $10,775 in tuition and fees, with out-of-state students paying around $22,599. Ten years after enrolling, students earn a median of $61,258. The acceptance rate is 78%.
Barry University came in at #21 for value in general sales & marketing this year. Set in the suburb of Miami, Barry University is a moderately-sized private not-for-profit institution. In-state tuition and fees average $34,350. Typical student debt for general sales & marketing graduates is $31,180. Early-career general sales & marketing graduates make about $64,906. That is a strong return on a $31,180 median debt. Roughly 77% of applicants are accepted.
Bowling Green State University Main Campus earned the #22 position for value in general sales & marketing this year. Set in the town of Bowling Green, Bowling Green State University Main Campus is a very large public institution. Expect in-state tuition and fees of around $13,912, with out-of-state students paying around $21,900. Students borrow a median of $27,000 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $58,773. Set against $27,000 in median debt, that is a healthy payoff. The acceptance rate is 81%.
Hampton University earned the #23 position for value in general sales & marketing this year. Set in the suburb of Hampton, Hampton University is a mid-sized private not-for-profit institution. Students from in state pay about $30,592 in tuition and fees. General Sales & Marketing graduates carry a median of $26,169 in student loans. Early-career general sales & marketing graduates make about $46,870. Set against $26,169 in median debt, that is a healthy payoff. The acceptance rate is 62%.
Rochester Institute Of Technology landed the #24 spot for general sales & marketing value this year. Rochester Institute Of Technology is a large private not-for-profit school located in the suburb of Rochester. The average in-state cost of tuition and fees is $59,210. Students borrow a median of $24,587 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $45,947. That is a strong return on a $24,587 median debt. Rochester Institute Of Technology admits about 67% of applicants.
High Point University ranked #25 on our 2027 list of the best value general sales & marketing schools. Set in the city of High Point, High Point University is a moderately-sized private not-for-profit institution. The average in-state cost of tuition and fees is $45,312. Typical student debt for general sales & marketing graduates is $23,785. Soon after graduation, general sales & marketing degree recipients from High Point University generally make around $113,352. Set against $23,785 in median debt, that is a healthy payoff. High Point University admits about 75% of applicants.
Rest of the Top 26 Best Value General Sales & Marketing Schools
Not far behind, these schools also offered excellent value in general sales & marketing:
Other General Sales & Marketing Degree Levels
Explore the best-value general sales & marketing schools at other degree levels:
View All General Sales & Marketing Rankings >
Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 26 schools evaluated.
*Averages shown above reflect the top 26 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
