2022 Best Value Sales & Marketing Schools for a Bachelor’s
It’s not easy to decide which college to attend when there so many options available for students. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Value Sales & Marketing Schools for a Bachelor’s” ranking.
General Sales & Marketing is the 140th most popular major in the country with 5,473 degrees awarded in 2019-2020. In 2017-2018, general sales and marketing graduates who were awarded their degree in 2015-2017, earned an average of $36,312 and had an average of $27,494 in loans still to pay off.
At the bachelor’s degree level specifically, there were 2,508 general sales and marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
For this year’s “Best Value Sales & Marketing Schools for a Bachelor’s” ranking, we looked at 56 colleges that offer a degree in general sales and marketing. The schools that top this list are recognized because they have great general sales and marketing programs and cost less that schools of similar quality.
When determining these rankings, we looked at things such as overall quality of the general sales and marketing program at the school and the cost to attend the school once aid has been awarded. See our ranking methodology to learn more.
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One Size Does Not Fit All
The sales & marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Sales & Marketing Schools for a Bachelor’s”.
We’ve created a tool called College Combat that lets you create your own customized comparisons based on the factors that matter the most to you. Test it out by comparing your favorite schools against others you are considering, or bookmark the tool so you can experiment with it later.
Best Value Sales & Marketing Schools for a Bachelor’s
The following schools top our list of the Best Best Value Sales & Marketing Schools for a Bachelor’s.
Top 25 Best Value Bachelor’s Degree Colleges for General Sales & Marketing
You’ll be in good company if you decide to attend Bellevue University. It ranked #1 on our 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. Located in Bellevue, Nebraska, this fairly large private not-for-profit school handed out 25 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.
Bellevue University did well in our major quality rankings, too. It placed #16 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Bellevue University is $15,616 for bachelor’s degree sales & marketing students.
Read full report on General Sales & Marketing at Bellevue University
You’ll be in good company if you decide to attend Western Governors University. It ranked #2 on our 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. WGU is a private not-for-profit institution located in Salt Lake City, Utah. The school has a large population, and it awarded 10 bachelors’s degrees in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students list, WGU has also earned the #25 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Western Governors University is $9,805 for Bachelor’s Degree Sales & Marketing students.
The low student loan default rate of 4.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Stout. The school came in at #3 for the Best Value Sales & Marketing Schools for a Bachelor’s. University of Wisconsin - Stout is located in Menomonie, Wisconsin and, has a medium-sized student population. In 2019-2020, this school awarded 34 bachelors’s sales and marketing degrees to qualified students.
UW - Stout did well in our major quality rankings, too. It placed #17 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for University of Wisconsin - Stout is $15,839 for Bachelor’s Degree Sales & Marketing students.
The school has an impressive student loan default rate. It’s only 3.8%, which is much lower than the national rate of 10.1%.
Read full report on General Sales & Marketing at University of Wisconsin - Stout
You’ll join some of the best and brightest minds around if you attend Weber State University. The school came in at #4 for the Best Value Sales & Marketing Schools for a Bachelor’s. Ogden, Utah is the setting for this large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 106 students in 2019-2020.
WSU not only placed well in this ranking. It is also #18 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $11,968 for bachelor’s degree sales & marketing students per year to attend Weber State University.
You’ll be in good company if you decide to attend American Public University System. It ranked #5 on our 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. American Military University is located in Charles Town, West Virginia and, has a large student population. In 2019-2020, this school awarded 20 bachelors’s sales and marketing degrees to qualified students.
The estimated yearly cost for American Public University System is $10,222 for Bachelor’s Degree Sales & Marketing students.
The school has an excellent freshman retention rate of 98%, which means students like the school well enough to return for a second year.
Read more about General Sales & Marketing at American Military University
With a ranking of #6, Kennesaw State University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. Kennesaw State University is a public institution located in Kennesaw, Georgia. The school has a large population, and it awarded 38 bachelors’s degrees in 2019-2020.
KSU Georgia also took the #12 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend KSU Georgia is $17,221 for Bachelor’s Degree Sales & Marketing students.
Full Kennesaw State University General Sales & Marketing Report
University of Houston landed the #7 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking. This large school is located in Houston, Texas, and it awarded 170 bachelors’s sales and marketing degrees in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students list, UH has also earned the #11 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Houston is $12,838 for bachelor’s degree sales & marketing students.
The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
Read more about General Sales & Marketing at University of Houston
University of Minnesota - Duluth landed the #8 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking. Located in Duluth, Minnesota, this fairly large public school handed out 1 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.
UMN Duluth did well in our major quality rankings, too. It placed #21 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The yearly cost to attend UMN Duluth is $17,067 for bachelor’s degree sales & marketing students.
The student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.
With a ranking of #9, Baruch College did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. Baruch is a fairly large school located in New York, New York that handed out 442 bachelors’s sales and marketing degrees in 2019-2020.
Baruch did well in our major quality rankings, too. It placed #7 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for Baruch College is $3,562 for Bachelor’s Degree Sales & Marketing students.
The school has an impressive student loan default rate. It’s only 3.4%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 88%.
Read full report on General Sales & Marketing at Baruch College
Harding University landed the #10 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking. Searcy, Arkansas is the setting for this small institution of higher learning. The private not-for-profit school handed out bachelors’s sales and marketing degrees to 1 students in 2019-2020.
Harding also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #23. It costs about $19,375 for Bachelor’s Degree Sales & Marketing students per year to attend Harding University.
The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 4.5%, which is much lower than the national rate of 10.1%.
Bowling Green State University - Main Campus ranked #11 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s list. Located in Bowling Green, Ohio, this fairly large public school handed out 27 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
BGSU did well in our major quality rankings, too. It placed #22 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Bowling Green State University - Main Campus is $18,394 for bachelor’s degree sales & marketing students.
Purdue University - Main Campus came in at #12 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s ranking. Located in West Lafayette, Indiana, this large public school handed out 111 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.
Purdue did well in our major quality rankings, too. It placed #5 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for Purdue University - Main Campus is $13,986 for Bachelor’s Degree Sales & Marketing students.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 93%, the school does an excellent job of retaining its students.
With a ranking of #13, Southern New Hampshire University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. Located in Manchester, New Hampshire, this large private not-for-profit school awarded 1 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
The estimated yearly cost for Southern New Hampshire University is $41,095 for Bachelor’s Degree Sales & Marketing students.
Full Southern New Hampshire University General Sales & Marketing Report
With a ranking of #14, West Chester University of Pennsylvania did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. West Chester, Pennsylvania is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 216 students in 2019-2020.
As a testament to the quality of education offered at WCUPA, the school also landed the #9 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $22,495 for Bachelor’s Degree Sales & Marketing students per year to attend WCUPA.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year. The low student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
University of Central Oklahoma ranked #15 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s list. Edmond, Oklahoma is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 25 students in 2019-2020.
The yearly cost to attend University of Central Oklahoma is $16,562 for bachelor’s degree sales & marketing students.
Lindenwood University landed the #15 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking. Lindenwood University is a private not-for-profit institution located in Saint Charles, Missouri. The school has a medium-sized population, and it awarded 9 bachelors’s degrees in 2019-2020.
The estimated yearly cost for Lindenwood University is $17,491 for Bachelor’s Degree Sales & Marketing students.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
Read more about General Sales & Marketing at Lindenwood University
University of Akron Main Campus came in at #17 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s ranking. Akron, Ohio is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 40 students in 2019-2020.
It costs about $17,792 for bachelor’s degree sales & marketing students per year to attend University of Akron Main Campus.
Read full report on General Sales & Marketing at University of Akron Main Campus
Bloomsburg University of Pennsylvania did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking, coming in at #18. Bloomsburg, Pennsylvania is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 9 students in 2019-2020.
Bloomsburg did well in our major quality rankings, too. It placed #24 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Bloomsburg is $20,230 for Bachelor’s Degree Sales & Marketing students.
Kansas State University landed the #19 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking. Located in Manhattan, Kansas, this large public school awarded 25 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.
K -State not only placed well in this ranking. It is also #19 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for K -State is $18,285 for bachelor’s degree sales & marketing students.
Students who start out at the school are likely to stick around. The freshman retention rate is 87%.
Ball State University landed the #20 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking. This large school is located in Muncie, Indiana, and it awarded 28 bachelors’s sales and marketing degrees in 2019-2020.
Ball State also took the #15 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend Ball State University is $15,147 for bachelor’s degree sales & marketing students.
University of Minnesota - Twin Cities landed the #21 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking. UMN Twin Cities is located in Minneapolis, Minnesota and, has a large student population. In 2019-2020, this school awarded 126 bachelors’s sales and marketing degrees to qualified students.
UMN Twin Cities also took the #4 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $17,740 for bachelor’s degree sales & marketing students per year to attend University of Minnesota - Twin Cities.
Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.
Read full report on General Sales & Marketing at University of Minnesota - Twin Cities
With a ranking of #22, Wade College did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s list. Wade College is a private for-profit institution located in Dallas, Texas. The school has a small population, and it awarded 9 bachelors’s degrees in 2019-2020.
It costs about $17,438 for bachelor’s degree sales & marketing students per year to attend Wade College.
Students who start out at the school are likely to stick around. The freshman retention rate is 100%. The student-to-faculty ratio of 10 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one.
Read full report on General Sales & Marketing at Wade College
William Paterson University of New Jersey ranked #23 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s list. Located in Wayne, New Jersey, this medium-sized public school handed out 10 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
The estimated yearly cost for William Paterson University is $19,547 for bachelor’s degree sales & marketing students.
The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year.
Read full report on General Sales & Marketing at William Paterson University of New Jersey
Avila University did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s ranking, coming in at #24. This small school is located in Kansas City, Missouri, and it awarded 6 bachelors’s sales and marketing degrees in 2019-2020.
The yearly cost to attend Avila University is $17,048 for Bachelor’s Degree Sales & Marketing students.
Lincoln University ranked #25 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s list. Lincoln University is a small public school situated in Jefferson City, Missouri. It awarded 14 bachelors’s sales and marketing degrees in 2019-2020.
It costs about $7,830 for bachelor’s degree sales & marketing students per year to attend LU Missouri.
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Nijhuis.
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