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2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid

56 Ranked Colleges
2,508 Degrees Awarded
$15,600 Avg Net Price*
Best Value Sales & Marketing Schools for a Bachelor's For Those Getting Aid

When it comes to choosing a college, students have a lot of options - but not all of them are good. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid” ranking.

General Sales & Marketing is the 140th most popular major in the country with 5,473 degrees awarded in 2019-2020. In 2017-2018, general sales and marketing graduates who were awarded their degree in 2015-2017, earned an average of $36,312 and had an average of $27,494 in loans still to pay off.

At the bachelor’s degree level specifically, there were 2,508 general sales and marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.

This year’s “Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid” ranking analyzed 56 colleges that offered a degree in general sales and marketing. This ranking identifies schools with high-quality general sales and marketing programs that also have a lower cost than schools of similar quality.

To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the general sales and marketing program at the school. Check out our ranking methodology for more information.

One Size Does Not Fit All

Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid” ranking, along with many other major-related rankings, to help you make that decision.

We’ve created a tool called College Combat that lets you create your own customized comparisons based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.

Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid

The following schools top our list of the Best Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid.

Top 25 Best Value Bachelor’s Degree Colleges for General Sales & Marketing (With Aid)

#1

Baruch College

New York, New York

You’ll join some of the best and brightest minds around if you attend Baruch College. The school came in at #1 for the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid. Located in New York, New York, this fairly large public school awarded 442 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.

Baruch did well in our major quality rankings, too. It placed #7 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for Baruch College is $3,562 for Bachelor’s Degree Sales & Marketing students with aid.

Students who start out at the school are likely to stick around. The freshman retention rate is 88%. The school has an impressive student loan default rate. It’s only 3.4%, which is much lower than the national rate of 10.1%.

Full Baruch General Sales & Marketing Report

#2

Purdue University - Main Campus

West Lafayette, Indiana

Out of the 56 schools in the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid that were part of this year’s ranking, Purdue University - Main Campus landed the #2 spot on the list. Purdue University - Main Campus is a public institution located in West Lafayette, Indiana. The school has a large population, and it awarded 111 bachelors’s degrees in 2019-2020.

Purdue also took the #5 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend Purdue University - Main Campus is $13,986 for bachelor’s degree sales & marketing students with aid.

Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full Purdue University - Main Campus General Sales & Marketing Report

You’ll be in good company if you decide to attend University of Wisconsin - Madison. It ranked #3 on our 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. UW - Madison is a public institution located in Madison, Wisconsin. The school has a large population, and it awarded 138 bachelors’s degrees in 2019-2020.

UW - Madison also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #2. The estimated yearly cost for University of Wisconsin - Madison is $17,708 for Bachelor’s Degree Sales & Marketing students with aid.

With a freshman retention rate of 95%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 0.8%, which is much lower than the national rate of 10.1%.

Read full report on General Sales & Marketing at University of Wisconsin - Madison

#4

Western Governors University

Salt Lake City, Utah

You’ll join some of the best and brightest minds around if you attend Western Governors University. The school came in at #4 for the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid. Located in Salt Lake City, Utah, this large private not-for-profit school awarded 10 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.

WGU also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #25. It costs about $9,805 for bachelor’s degree sales & marketing students with aid per year to attend WGU.

The low student loan default rate of 4.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about General Sales & Marketing at Western Governors University

Out of the 56 schools in the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid that were part of this year’s ranking, Weber State University landed the #5 spot on the list. Weber State University is a public institution located in Ogden, Utah. The school has a large population, and it awarded 106 bachelors’s degrees in 2019-2020.

WSU did well in our major quality rankings, too. It placed #18 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for Weber State University is $11,968 for bachelor’s degree sales & marketing students with aid.

Full Weber State University General Sales & Marketing Report

#6

University of Houston

Houston, Texas

University of Houston came in at #6 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. This large school is located in Houston, Texas, and it awarded 170 bachelors’s sales and marketing degrees in 2019-2020.

UH not only placed well in this ranking. It is also #11 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $12,838 for bachelor’s degree sales & marketing students with aid per year to attend UH.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.

Read more about General Sales & Marketing at University of Houston

#1 in overall quality

Texas A&M University - College Station landed the #7 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Texas A&M College Station is a public institution located in College Station, Texas. The school has a large population, and it awarded 362 bachelors’s degrees in 2019-2020.

As a testament to the quality of education offered at Texas A&M College Station, the school also landed the #1 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Texas A&M University - College Station is $19,057 for Bachelor’s Degree Sales & Marketing students with aid.

The school has an impressive student loan default rate. It’s only 2.9%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.

Read more about General Sales & Marketing at Texas A&M University - College Station

#8

University of Minnesota - Twin Cities

Minneapolis, Minnesota

University of Minnesota - Twin Cities landed the #8 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. University of Minnesota - Twin Cities is located in Minneapolis, Minnesota and, has a large student population. In 2019-2020, this school awarded 126 bachelors’s sales and marketing degrees to qualified students.

As a testament to the quality of education offered at UMN Twin Cities, the school also landed the #4 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $17,740 for Bachelor’s Degree Sales & Marketing students with aid per year to attend UMN Twin Cities.

The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.

Read more about General Sales & Marketing at UMN Twin Cities

#9

Ball State University

Muncie, Indiana

Ball State University ranked #9 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. Ball State is a large public school situated in Muncie, Indiana. It awarded 28 bachelors’s sales and marketing degrees in 2019-2020.

Ball State also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #15. The estimated yearly cost for Ball State is $15,147 for Bachelor’s Degree Sales & Marketing students with aid.

Full Ball State General Sales & Marketing Report

#10

University of Wisconsin - Stout

Menomonie, Wisconsin

With a ranking of #10, University of Wisconsin - Stout did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. Located in Menomonie, Wisconsin, this medium-sized public school handed out 34 degrees to qualified bachelors’s sales and marketing students in 2019-2020.

As a testament to the quality of education offered at UW - Stout, the school also landed the #17 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend UW - Stout is $15,839 for Bachelor’s Degree Sales & Marketing students with aid.

The student loan default rate at the school is 3.8%, which is quite low when compared to the national default rate of 10.1%.

Full University of Wisconsin - Stout General Sales & Marketing Report

#11

Bellevue University

Bellevue, Nebraska

With a ranking of #11, Bellevue University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. Bellevue University is a private not-for-profit institution located in Bellevue, Nebraska. The school has a fairly large population, and it awarded 25 bachelors’s degrees in 2019-2020.

In addition to being on our bachelor’s degree sales & marketing students with aid list, Bellevue University has also earned the #16 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Bellevue University is $15,616 for Bachelor’s Degree Sales & Marketing students with aid.

Read full report on General Sales & Marketing at Bellevue University

#12

Kennesaw State University

Kennesaw, Georgia

With a ranking of #12, Kennesaw State University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. KSU Georgia is a public institution located in Kennesaw, Georgia. The school has a large population, and it awarded 38 bachelors’s degrees in 2019-2020.

KSU Georgia also took the #12 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for KSU Georgia is $17,221 for Bachelor’s Degree Sales & Marketing students with aid.

Read more about General Sales & Marketing at Kennesaw State University

#13

West Chester University of Pennsylvania

West Chester, Pennsylvania

West Chester University of Pennsylvania landed the #13 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. West Chester, Pennsylvania is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 216 students in 2019-2020.

WCUPA also took the #9 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for West Chester University of Pennsylvania is $22,495 for bachelor’s degree sales & marketing students with aid.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year. The low student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about General Sales & Marketing at WCUPA

#14

American Public University System

Charles Town, West Virginia

American Public University System did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #14. This large school is located in Charles Town, West Virginia, and it awarded 20 bachelors’s sales and marketing degrees in 2019-2020.

It costs about $10,222 for Bachelor’s Degree Sales & Marketing students with aid per year to attend American Public University System.

Students who start out at the school are likely to stick around. The freshman retention rate is 98%.

Full American Military University General Sales & Marketing Report

Bowling Green State University - Main Campus came in at #15 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Bowling Green, Ohio is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 27 students in 2019-2020.

As a testament to the quality of education offered at BGSU, the school also landed the #22 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend Bowling Green State University - Main Campus is $18,394 for bachelor’s degree sales & marketing students with aid.

Read more about General Sales & Marketing at Bowling Green State University - Main Campus

#16

Kansas State University

Manhattan, Kansas
#19 in overall quality

Kansas State University came in at #16 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. This large school is located in Manhattan, Kansas, and it awarded 25 bachelors’s sales and marketing degrees in 2019-2020.

K -State not only placed well in this ranking. It is also #19 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for K -State is $18,285 for bachelor’s degree sales & marketing students with aid.

With a freshman retention rate of 87%, the school does an excellent job of retaining its students.

Read full report on General Sales & Marketing at Kansas State University

#21 in overall quality

University of Minnesota - Duluth came in at #17 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. University of Minnesota - Duluth is a fairly large public school situated in Duluth, Minnesota. It awarded 1 bachelors’s sales and marketing degrees in 2019-2020.

As a testament to the quality of education offered at UMN Duluth, the school also landed the #21 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for University of Minnesota - Duluth is $17,067 for bachelor’s degree sales & marketing students with aid.

The school has an impressive student loan default rate. It’s only 3.1%, which is much lower than the national rate of 10.1%.

Read full report on General Sales & Marketing at UMN Duluth

#18

Central Washington University

Ellensburg, Washington

Central Washington University did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #18. This fairly large school is located in Ellensburg, Washington, and it awarded 6 bachelors’s sales and marketing degrees in 2019-2020.

The estimated yearly cost for CWU is $15,397 for bachelor’s degree sales & marketing students with aid.

Full Central Washington University General Sales & Marketing Report

With a ranking of #19, William Paterson University of New Jersey did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. William Paterson University is a medium-sized school located in Wayne, New Jersey that handed out 10 bachelors’s sales and marketing degrees in 2019-2020.

The estimated yearly cost for William Paterson University is $19,547 for Bachelor’s Degree Sales & Marketing students with aid.

With a freshman retention rate of 90%, the school does an excellent job of retaining its students.

Read full report on General Sales & Marketing at William Paterson University

#20

St Catherine University

Saint Paul, Minnesota

St Catherine University did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #20. Located in Saint Paul, Minnesota, this small private not-for-profit school awarded 6 degrees to qualified bachelors’s sales and marketing students in 2019-2020.

As a testament to the quality of education offered at St. Kate’s, the school also landed the #20 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend St. Kate’s is $19,078 for bachelor’s degree sales & marketing students with aid.

The student loan default rate at the school is 2.7%, which is quite low when compared to the national default rate of 10.1%.

Read full report on General Sales & Marketing at St. Kate’s

#21

Lincoln University

Jefferson City, Missouri

Lincoln University did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #21. Located in Jefferson City, Missouri, this small public school handed out 14 degrees to qualified bachelors’s sales and marketing students in 2019-2020.

It costs about $7,830 for bachelor’s degree sales & marketing students with aid per year to attend LU Missouri.

Full LU Missouri General Sales & Marketing Report

#22

Bloomsburg University of Pennsylvania

Bloomsburg, Pennsylvania
#24 in overall quality

With a ranking of #22, Bloomsburg University of Pennsylvania did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. Located in Bloomsburg, Pennsylvania, this medium-sized public school awarded 9 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.

Bloomsburg not only placed well in this ranking. It is also #24 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $20,230 for Bachelor’s Degree Sales & Marketing students with aid per year to attend Bloomsburg University of Pennsylvania.

Read full report on General Sales & Marketing at Bloomsburg

#23

University of South Carolina - Columbia

Columbia, South Carolina

University of South Carolina - Columbia landed the #23 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Located in Columbia, South Carolina, this large public school awarded 166 degrees to qualified bachelors’s sales and marketing students in 2019-2020.

UofSC also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #13. The yearly cost to attend University of South Carolina - Columbia is $20,509 for Bachelor’s Degree Sales & Marketing students with aid.

Students who start out at the school are likely to stick around. The freshman retention rate is 90%. The low student loan default rate of 3.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about General Sales & Marketing at UofSC

#24

Georgia State University

Atlanta, Georgia

With a ranking of #24, Georgia State University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. Georgia State University is a large public school situated in Atlanta, Georgia. It awarded 21 bachelors’s sales and marketing degrees in 2019-2020.

The yearly cost to attend Georgia State is $13,953 for Bachelor’s Degree Sales & Marketing students with aid.

Full Georgia State General Sales & Marketing Report

With a ranking of #25, University of Central Oklahoma did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Getting Aid list. UCO is a fairly large public school situated in Edmond, Oklahoma. It awarded 25 bachelors’s sales and marketing degrees in 2019-2020.

It costs about $16,562 for bachelor’s degree sales & marketing students with aid per year to attend University of Central Oklahoma.

Read full report on General Sales & Marketing at UCO

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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