2022 Best Value Bachelor’s Degree Colleges for General Sales & Marketing (Income $30-$48k)
Students have lots of options to chooose from today when trying to decide which college to attend. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k” ranking - to help you make that decision.
General Sales & Marketing is the 140th most popular major in the country with 5,473 degrees awarded in 2019-2020. In 2017-2018, general sales and marketing graduates who were awarded their degree in 2015-2017, earned an average of $36,312 and had an average of $27,494 in loans still to pay off.
At the bachelor’s degree level specifically, there were 2,508 general sales and marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
This year’s “Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k” ranking analyzed 54 colleges that offered a degree in general sales and marketing. This ranking identifies schools with high-quality general sales and marketing programs that also have a lower cost than schools of similar quality.
To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the general sales and marketing program at the school. See our ranking methodology to learn more.
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Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k
The following schools top our list of the Best Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k.
Top 25 Best Value Bachelor’s Degree Colleges for General Sales & Marketing (Income $30-$48k)
You’ll be in good company if you decide to attend University of Wisconsin - Madison. It ranked #1 on our 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. UW - Madison is located in Madison, Wisconsin and, has a large student population. In 2019-2020, this school awarded 138 bachelors’s sales and marketing degrees to qualified students.
UW - Madison not only placed well in this ranking. It is also #2 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $6,860 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend UW - Madison.
The school has an impressive student loan default rate. It’s only 0.8%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 95%, the school does an excellent job of retaining its students.
You’ll be in good company if you decide to attend Baruch College. It ranked #2 on our 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. Located in New York, New York, this fairly large public school handed out 442 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $30-$48k list, Baruch has also earned the #7 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Baruch College is $4,201 for bachelor’s degree sales & marketing students whose families make $30-$48k.
The low student loan default rate of 3.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 88%, the school does an excellent job of retaining its students.
You’ll join some of the best and brightest minds around if you attend Purdue University - Main Campus. The school came in at #3 for the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k. Located in West Lafayette, Indiana, this large public school awarded 111 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
Purdue also made our “Best General Sales & Marketing Bachelor’s Degree Schools” list, coming in at #5. It costs about $5,879 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend Purdue University - Main Campus.
The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.
Out of the 54 schools in the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k that were part of this year’s ranking, University of Minnesota - Twin Cities landed the #4 spot on the list. UMN Twin Cities is a large school located in Minneapolis, Minnesota that handed out 126 bachelors’s sales and marketing degrees in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $30-$48k list, UMN Twin Cities has also earned the #4 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for UMN Twin Cities is $8,418 for bachelor’s degree sales & marketing students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on General Sales & Marketing at University of Minnesota - Twin Cities
You’ll join some of the best and brightest minds around if you attend Texas A&M University - College Station. The school came in at #5 for the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k. College Station, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 362 students in 2019-2020.
As a testament to the quality of education offered at Texas A&M College Station, the school also landed the #1 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Texas A&M College Station is $13,270 for bachelor’s degree sales & marketing students whose families make $30-$48k.
With a freshman retention rate of 94%, the school does an excellent job of retaining its students. The student loan default rate at the school is 2.9%, which is quite low when compared to the national default rate of 10.1%.
Read full report on General Sales & Marketing at Texas A&M University - College Station
University of Houston came in at #6 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Houston, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 170 students in 2019-2020.
As a testament to the quality of education offered at UH, the school also landed the #11 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend UH is $9,925 for bachelor’s degree sales & marketing students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
University of Minnesota - Duluth landed the #7 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. This fairly large school is located in Duluth, Minnesota, and it awarded 1 bachelors’s sales and marketing degrees in 2019-2020.
As a testament to the quality of education offered at UMN Duluth, the school also landed the #21 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Minnesota - Duluth is $7,992 for bachelor’s degree sales & marketing students whose families make $30-$48k.
The student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.
Full University of Minnesota - Duluth General Sales & Marketing Report
Western Governors University ranked #8 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. Located in Salt Lake City, Utah, this large private not-for-profit school handed out 10 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.
WGU also took the #25 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend WGU is $8,522 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k.
The low student loan default rate of 4.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about General Sales & Marketing at Western Governors University
Weber State University ranked #9 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. WSU is a public institution located in Ogden, Utah. The school has a large population, and it awarded 106 bachelors’s degrees in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $30-$48k list, WSU has also earned the #18 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $10,980 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k per year to attend Weber State University.
Ball State University landed the #10 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Located in Muncie, Indiana, this large public school handed out 28 diplomas to qualified bachelors’s sales and marketing students in 2019-2020.
Ball State also took the #15 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Ball State University is $10,487 for bachelor’s degree sales & marketing students whose families make $30-$48k.
University of Wisconsin - Stout did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #11. Located in Menomonie, Wisconsin, this medium-sized public school awarded 34 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
UW - Stout also took the #17 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $10,778 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend UW - Stout.
The low student loan default rate of 3.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
West Chester University of Pennsylvania ranked #12 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. West Chester, Pennsylvania is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 216 students in 2019-2020.
WCUPA did well in our major quality rankings, too. It placed #9 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $17,966 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend West Chester University of Pennsylvania.
The student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 85%, the school does an excellent job of retaining its students.
Read full report on General Sales & Marketing at West Chester University of Pennsylvania
With a ranking of #13, Kansas State University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. Manhattan, Kansas is the setting for this large institution of higher learning. The public school handed out bachelors’s sales and marketing degrees to 25 students in 2019-2020.
As a testament to the quality of education offered at K -State, the school also landed the #19 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Kansas State University is $15,089 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 87%.
Central Washington University did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #13. Central Washington University is located in Ellensburg, Washington and, has a fairly large student population. In 2019-2020, this school awarded 6 bachelors’s sales and marketing degrees to qualified students.
The yearly cost to attend CWU is $11,423 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k.
Full Central Washington University General Sales & Marketing Report
Kennesaw State University landed the #15 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. KSU Georgia is a large public school situated in Kennesaw, Georgia. It awarded 38 bachelors’s sales and marketing degrees in 2019-2020.
KSU Georgia also took the #12 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Kennesaw State University is $14,910 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k.
University of South Carolina - Columbia landed the #16 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Located in Columbia, South Carolina, this large public school handed out 166 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
As a testament to the quality of education offered at UofSC, the school also landed the #13 spot in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. It costs about $16,111 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend UofSC.
With a freshman retention rate of 90%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 3.3%, which is much lower than the national rate of 10.1%.
Full University of South Carolina - Columbia General Sales & Marketing Report
Bowling Green State University - Main Campus ranked #17 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. Bowling Green State University - Main Campus is a fairly large school located in Bowling Green, Ohio that handed out 27 bachelors’s sales and marketing degrees in 2019-2020.
BGSU not only placed well in this ranking. It is also #22 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. It costs about $15,533 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend BGSU.
American Public University System ranked #17 on this year’s Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. American Military University is a large school located in Charles Town, West Virginia that handed out 20 bachelors’s sales and marketing degrees in 2019-2020.
It costs about $10,917 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend American Public University System.
With a freshman retention rate of 98%, the school does an excellent job of retaining its students.
Read full report on General Sales & Marketing at American Public University System
St Catherine University came in at #19 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. St. Kate’s is a private not-for-profit institution located in Saint Paul, Minnesota. The school has a small population, and it awarded 6 bachelors’s degrees in 2019-2020.
In addition to being on our bachelor’s degree sales & marketing students whose families make $30-$48k list, St. Kate’s has also earned the #20 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend St Catherine University is $17,569 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k.
The low student loan default rate of 2.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Bradley University came in at #20 in this year’s edition of the Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Located in Peoria, Illinois, this medium-sized private not-for-profit school awarded 12 degrees to qualified bachelors’s sales and marketing students in 2019-2020.
Bradley did well in our major quality rankings, too. It placed #8 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Bradley is $18,232 for bachelor’s degree sales & marketing students whose families make $30-$48k.
The student loan default rate at the school is 2.5%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
Read more about General Sales & Marketing at Bradley University
Lindenwood University landed the #21 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Lindenwood University is located in Saint Charles, Missouri and, has a medium-sized student population. In 2019-2020, this school awarded 9 bachelors’s sales and marketing degrees to qualified students.
It costs about $13,918 for bachelor’s degree sales & marketing students whose families make $30-$48k per year to attend Lindenwood University.
The low student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about General Sales & Marketing at Lindenwood University
Hampton University did quite well in the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #22. Hampton University is a private not-for-profit institution located in Hampton, Virginia. The school has a small population, and it awarded 3 bachelors’s degrees in 2019-2020.
The yearly cost to attend Hampton is $25,609 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k.
Read more about General Sales & Marketing at Hampton University
Bellevue University landed the #23 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Bellevue University is located in Bellevue, Nebraska and, has a fairly large student population. In 2019-2020, this school awarded 25 bachelors’s sales and marketing degrees to qualified students.
In addition to being on our bachelor’s degree sales & marketing students whose families make $30-$48k list, Bellevue University has also earned the #16 rank in our “Best General Sales & Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for Bellevue University is $13,777 for Bachelor’s Degree Sales & Marketing students whose families make $30-$48k.
Read full report on General Sales & Marketing at Bellevue University
University of Central Oklahoma landed the #24 spot on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. University of Central Oklahoma is located in Edmond, Oklahoma and, has a fairly large student population. In 2019-2020, this school awarded 25 bachelors’s sales and marketing degrees to qualified students.
The yearly cost to attend University of Central Oklahoma is $13,381 for bachelor’s degree sales & marketing students whose families make $30-$48k.
Read more about General Sales & Marketing at University of Central Oklahoma
With a ranking of #25, Harding University did quite well on the 2022 Best Value Sales & Marketing Schools for a Bachelor’s For Those Making $30-$48k list. Harding University is a small school located in Searcy, Arkansas that handed out 1 bachelors’s sales and marketing degrees in 2019-2020.
Harding not only placed well in this ranking. It is also #23 on our “Best General Sales & Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for Harding is $15,735 for bachelor’s degree sales & marketing students whose families make $30-$48k.
The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 87%, the school does an excellent job of retaining its students.
Read full report on General Sales & Marketing at Harding University
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Nijhuis.
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