by our College Data Analytics TeamThe main focus area for this major is Retailing and Retail Operations. For more details on this concentration, visit its profile page.
General Sales & Marketing is a major offered under the business, management and marketing program of study at Central Washington University. We’ve pulled together some essential information you should know about the bachelor’s degree program in sales and marketing, including how many students graduate each year, the ethnic diversity of these students, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at CWU was ranked #65 on College Factual's Best Schools for sales and marketing list. It is also ranked #1 in Washington.
Here are some of the other rankings for CWU.
During the 2019-2020 academic year, part-time undergraduate students at CWU paid an average of $752 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $216 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $6,475 | $22,551 |
| Fees | $1,969 | $1,969 |
| Books and Supplies | $900 | $900 |
| On Campus Room and Board | $13,787 | $13,787 |
| On Campus Other Expenses | $2,922 | $2,922 |
Learn more about CWU tuition and fees.
If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that CWU offers online option in its sales and marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the CWU Online Learning page.
Women made up around 33.3% of the sales and marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 48.8%.
Racial-ethnic minority graduates* made up 50.0% of the sales and marketing bachelor’s degrees at CWU in 2019-2020. This is higher than the nationwide number of 36%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 1 |
| Hispanic or Latino | 0 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 2 |
| International Students | 0 |
| Other Races/Ethnicities | 2 |
General Sales & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Retailing and Retail Operations | 6 |
You may also be interested in one of these majors related to general sales and marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 334 |
| Accounting | 143 |
| Business/Managerial Economics | 13 |
| Finance & Financial Management | 56 |
| Hospitality Management | 10 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
