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In College Factual's most recent rankings for the best schools for marketing management majors, UA came in at #35. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Alabama.
During the 2020-2021 academic year, The University of Alabama handed out 605 bachelor's degrees in marketing/marketing management, general. This is an increase of 8% over the previous year when 560 degrees were handed out.
In 2021, 137 students received their master’s degree in marketing management from UA. This makes it the #5 most popular school for marketing management master’s degree candidates in the country.
In addition, 4 students received their doctoral degrees in marketing management in 2021, making the school the #1 most popular school in the United States for this category of students.
Take a look at the following statistics related to the make-up of the marketing management majors at The University of Alabama.
In the 2020-2021 academic year, 605 students earned a bachelor's degree in marketing management from UA. About 58% of these graduates were women and the other 42% were men.
The majority of bachelor's degree recipients in this major at UA are white. In the most recent graduating class for which data is available, 84% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor's in marketing management.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 31 |
| Hispanic or Latino | 33 |
| White | 506 |
| Non-Resident Aliens | 8 |
| Other Races | 25 |
The marketing management program at UA awarded 137 master's degrees in 2020-2021. About 29% of these degrees went to men with the other 71% going to women.
The majority of master's degree recipients in this major at UA are white. In the most recent graduating class for which data is available, 81% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a master's in marketing management.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 7 |
| Hispanic or Latino | 8 |
| White | 111 |
| Non-Resident Aliens | 1 |
| Other Races | 9 |
More about our data sources and methodologies.
