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2024 Best Marketing Schools in the Southwest Region

80 Colleges in the Southwest Region
6,762 Marketing Degrees Awarded
$43,316 Avg Early-Career Salary
Ranked #17 in popularity, marketing is one of the most sought-after degree programs in the nation. This makes choosing the right school a hard decision.

College Factual reviewed 80 schools in the Southwest Region to determine which ones were the best for degree seekers in the field of marketing. Combined, these schools handed out 6,762 degrees in marketing to qualified students.

What's on this page: * Degree-Level Rankings

Choosing a Great Marketing School

Best Marketing Schools in the Southwest Region The marketing program you select can have a big impact on your future. That's why we developed our collection of Best Schools for Marketing rankings. For our Best Overall Marketing School rankings, we roll up the results of our degree-level rankings, weighted by the number of degrees awarded at that level.

In order to find the schools that are the best fit for you, you may want to filter to one of the degree levels below.

Pick Your Marketing Degree Level

Associate Degrees in Marketing
Bachelor's Degrees in Marketing
Master's Degrees in Marketing
Doctor's Degrees in Marketing

When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Schools in the Southwest Region list to help you make the college decision. You can also filter this list by location to find schools closer to you.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

More information on how we come up with our rankings can be found here: College Factual's Data Methodology.

Best Schools for Marketing in the Southwest Region

The schools below may not offer all types of marketing degrees so you may want to filter by degree level first. However, they are great for the degree levels they do offer. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

12 Top Southwest Region Schools in Marketing

1
Master's Degree Highest Degree Type
237 Marketing Degrees Awarded
$58,254 Median Starting Salary

Texas A&M University - College Station is one of the finest schools in the United States for getting a degree in marketing. Texas A&M College Station is a very large public university located in the midsize city of College Station. A Best Colleges rank of #44 out of 2,217 colleges nationwide means Texas A&M College Station is a great university overall.

There were about 237 marketing students who graduated with this degree at Texas A&M College Station in the most recent data year. Marketing degree recipients from Texas A&M University - College Station get an earnings boost of approximately $14,938 above the typical earnings of marketing graduates.

More information about a degree in marketing from Texas A&M University - College Station

2
Bachelor's Degree Highest Degree Type
137 Marketing Degrees Awarded
12.4% Growth in Graduates

Every student who is interested in marketing has to check out Texas Christian University. TCU is a fairly large private not-for-profit university located in the city of Fort Worth. A Best Colleges rank of #80 out of 2,217 schools nationwide means TCU is a great university overall.

There were about 137 marketing students who graduated with this degree at TCU in the most recent data year. Marketing degree recipients from Texas Christian University earn a boost of about $13,395 above the average income of marketing graduates.

More information about a degree in marketing from Texas Christian University

3
Graduate Certificate Highest Degree Type
193 Marketing Degrees Awarded
17.1% Growth in Graduates

Baylor University is one of the finest schools in the United States for getting a degree in marketing. Located in the medium-sized city of Waco, Baylor is a private not-for-profit university with a fairly large student population. A Best Colleges rank of #123 out of 2,217 colleges nationwide means Baylor is a great university overall.

There were roughly 193 marketing students who graduated with this degree at Baylor in the most recent year we have data available. Those marketing students who get their degree from Baylor University receive $2,021 more than the average marketing grad.

More information about a degree in marketing from Baylor University

4
Master's Degree Highest Degree Type
404 Marketing Degrees Awarded
16.6% Growth in Graduates

It's hard to beat Texas Tech University if you want to pursue a degree in marketing. Located in the large city of Lubbock, Texas Tech is a public university with a very large student population. A Best Colleges rank of #168 out of 2,217 schools nationwide means Texas Tech is a great university overall.

There were roughly 404 marketing students who graduated with this degree at Texas Tech in the most recent data year. Marketing degree recipients from Texas Tech University receive an earnings boost of around $4,059 above the typical earnings of marketing majors.

More information about a degree in marketing from Texas Tech University

5
Bachelor's Degree Highest Degree Type
150 Marketing Degrees Awarded
$63,518 Median Starting Salary

UT Austin is a very large public university located in the city of Austin. A Best Colleges rank of #36 out of 2,217 colleges nationwide means UT Austin is a great university overall.

There were about 150 marketing students who graduated with this degree at UT Austin in the most recent data year. Marketing degree recipients from The University of Texas at Austin get an earnings boost of approximately $20,202 above the average income of marketing graduates.

More information about a degree in marketing from The University of Texas at Austin

6
Bachelor's Degree Highest Degree Type
81 Marketing Degrees Awarded
8.6% Growth in Graduates

SMU is a fairly large private not-for-profit university located in the suburb of Dallas. A Best Colleges rank of #73 out of 2,217 schools nationwide means SMU is a great university overall.

There were roughly 81 marketing students who graduated with this degree at SMU in the most recent year we have data available. Degree recipients from the marketing program at Southern Methodist University earn $27,718 above the typical college grad in this field when they enter the workforce.

More information about a degree in marketing from Southern Methodist University

7
Bachelor's Degree Highest Degree Type
244 Marketing Degrees Awarded
5.3% Growth in Graduates

University of Oklahoma is a fairly large public university located in the medium-sized suburb of Norman. A Best Colleges rank of #140 out of 2,217 colleges nationwide means University of Oklahoma is a great university overall.

There were approximately 244 marketing students who graduated with this degree at University of Oklahoma in the most recent year we have data available. Those marketing students who get their degree from University of Oklahoma Norman Campus receive $4,973 more than the typical marketing student.

More information about a degree in marketing from University of Oklahoma Norman Campus

8
Master's Degree Highest Degree Type
244 Marketing Degrees Awarded
12.3% Growth in Graduates

University of Arizona is a fairly large public university located in the large city of Tucson. A Best Colleges rank of #133 out of 2,217 schools nationwide means University of Arizona is a great university overall.

There were about 244 marketing students who graduated with this degree at University of Arizona in the most recent data year. Marketing degree recipients from University of Arizona earn a boost of about $3,458 above the average earnings of marketing graduates.

More information about a degree in marketing from University of Arizona

9
Master's Degree Highest Degree Type
311 Marketing Degrees Awarded
$46,988 Median Starting Salary

UH is a fairly large public university located in the large city of Houston. A Best Colleges rank of #211 out of 2,217 colleges nationwide means UH is a great university overall.

There were about 311 marketing students who graduated with this degree at UH in the most recent data year. Marketing degree recipients from University of Houston get an earnings boost of about $3,672 above the average earnings of marketing graduates.

More information about a degree in marketing from University of Houston

10
Bachelor's Degree Highest Degree Type
413 Marketing Degrees Awarded
10.9% Growth in Graduates

Located in the midsize city of Tempe, ASU - Tempe is a public university with a very large student population. A Best Colleges rank of #119 out of 2,217 colleges nationwide means ASU - Tempe is a great university overall.

There were roughly 413 marketing students who graduated with this degree at ASU - Tempe in the most recent year we have data available. Soon after graduating, marketing degree recipients generally make about $44,936 in the first five years of their career.

More information about a degree in marketing from Arizona State University - Tempe

11
Graduate Certificate Highest Degree Type
336 Marketing Degrees Awarded
3.6% Growth in Graduates

Located in the town of Stillwater, OSU is a public university with a fairly large student population. This university ranks 2nd out of 32 colleges for overall quality in the state of Oklahoma.

There were approximately 336 marketing students who graduated with this degree at OSU in the most recent data year. Students who graduate with their degree from the marketing program report average early career income of $41,568.

More information about a degree in marketing from Oklahoma State University - Main Campus

12
Master's Degree Highest Degree Type
161 Marketing Degrees Awarded
$49,814 Median Starting Salary

UT Dallas is a very large public university located in the midsize city of Richardson. A Best Colleges rank of #216 out of 2,217 schools nationwide means UT Dallas is a great university overall.

There were roughly 161 marketing students who graduated with this degree at UT Dallas in the most recent year we have data available. Degree recipients from the marketing program at The University of Texas at Dallas earn $6,498 more than the average graduate with the same degree when they enter the workforce.

More information about a degree in marketing from The University of Texas at Dallas

Honorable Mentions

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing Schools in the Southwest Region award.

RankCollegeLocation
13The University of Texas at San AntonioSan Antonio, TX
14University of North TexasDenton, TX
15Texas State UniversitySan Marcos, TX
16The University of Texas at ArlingtonArlington, TX
17Northern Arizona UniversityFlagstaff, AZ
18Tulsa Community CollegeTulsa, OK
19Grand Canyon UniversityPhoenix, AZ
20University of TulsaTulsa, OK

Best Marketing Colleges by State

Explore the best marketing colleges for a specific state in the Southwest Region .

StateCollegesDegrees Awarded
Texas3174,195
Arizona287989
Oklahoma257769
New Mexico219105

View All Rankings >

One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Marketing Focus Areas

MajorAnnual Graduates
Marketing/Marketing Management, General6,515
Marketing Research97
International Marketing70
Other Marketing68
Digital Marketing12

View All Marketing Focus Areas >

Related MajorAnnual Graduates
Business Administration & Management52,251
Accounting11,526
General Business/Commerce7,856
Finance & Financial Management6,976
Management Sciences & Quantitative Methods4,781
Human Resource Management3,761
Business Support & Assistant Services2,834
Management Information Systems2,416
Hospitality Management1,890
Other Business, Management & Marketing1,794

View All Marketing Related Majors >

Notes and References

More about our data sources and methodologies.

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