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2022 Best Value Master’s Degree Colleges for Marketing (With Aid)

105 Ranked Colleges
3,075 Degrees Awarded
$26,800 Avg Grad Tuition & Fees*
Best Value Marketing Schools for a Master's For Those Getting Aid

When it comes to choosing a college, students have a lot of options - but not all of them are good. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Value Marketing Schools for a Master’s For Those Getting Aid” ranking.

In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.

At the master’s degree level specifically, there were 3,075 marketing graduates with average earnings and debt of $56,398 and $43,194 respectively.

This year’s “Best Value Marketing Schools for a Master’s For Those Getting Aid” ranking analyzed 105 colleges that offered a degree in marketing. This ranking identifies schools with high-quality marketing programs that also have a lower cost than schools of similar quality.

When determining these rankings, we looked at things such as overall quality of the marketing program at the school and the cost to attend the school once aid has been awarded. See our ranking methodology to learn more.

More Ways to Rank Marketing Schools

When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Best Value Marketing Schools for a Master’s For Those Getting Aid” list to help you make the college decision.

One of our other unique offerings is College Combat. This tool lets you build your own customized comparisons utilizing the factors that are most important to you. We encourage you to try it out and pit your favorite colleges and universities head to head! If you don’t have time right now, you can bookmark it for later.

Best Value Marketing Schools for a Master’s For Those Getting Aid

The colleges and universities below are the best for master’s degree marketing students with aid.

Top 25 Best Value Master’s Degree Colleges for Marketing (With Aid)

#8 in overall quality

Out of the 105 schools in the Best Value Marketing Schools for a Master’s For Those Getting Aid that were part of this year’s ranking, University of Illinois at Urbana-Champaign landed the #1 spot on the list. This large school is located in Champaign, Illinois, and it awarded 35 masters’s marketing degrees in 2019-2020.

UIUC not only placed well in this ranking. It is also #8 on our “Best Marketing Master’s Degree Schools” list. Average graduate tuition and fees at University of Illinois at Urbana-Champaign are $30,083, but some majors have different tuition rates.

Read more about Marketing at UIUC

You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Madison. The school came in at #2 for the Best Value Marketing Schools for a Master’s For Those Getting Aid. Located in Madison, Wisconsin, this large public school handed out 24 degrees to qualified masters’s marketing students in 2019-2020.

UW - Madison did well in our major quality rankings, too. It placed #7 on our “Best Marketing Master’s Degree Schools” list. Average graduate tuition and fees at UW - Madison are $25,523, but some majors have different tuition rates.

Read full report on Marketing at University of Wisconsin - Madison

#3

University of Pennsylvania

Philadelphia, Pennsylvania

You’ll join some of the best and brightest minds around if you attend University of Pennsylvania. The school came in at #3 for the Best Value Marketing Schools for a Master’s For Those Getting Aid. University of Pennsylvania is a large private not-for-profit school situated in Philadelphia, Pennsylvania. It awarded 101 masters’s marketing degrees in 2019-2020.

As a testament to the quality of education offered at UPenn, the school also landed the #1 spot in our “Best Marketing Master’s Degree Schools” ranking. Although you might pay more or less depending on your area of study, average graduate tuition and fees at UPenn are $41,760.

Read full report on Marketing at UPenn

You’ll be in good company if you decide to attend Florida International University. It ranked #4 on our 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. Florida International University is a public institution located in Miami, Florida. The school has a large population, and it awarded 155 masters’s degrees in 2019-2020.

Average graduate tuition and fees at FIU are $24,211, but you may pay more or less depending on your major.

Read full report on Marketing at Florida International University

You’ll be in good company if you decide to attend The University of Texas at Dallas. It ranked #5 on our 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. The University of Texas at Dallas is located in Richardson, Texas and, has a large student population. In 2019-2020, this school awarded 59 masters’s marketing degrees to qualified students.

Average graduate tuition and fees at UT Dallas are $28,610, but you may pay more or less depending on your major.

Full UT Dallas Marketing Report

University of South Florida - Main Campus ranked #6 on this year’s Best Value Marketing Schools for a Master’s For Those Getting Aid list. USF Tampa is located in Tampa, Florida and, has a large student population. In 2019-2020, this school awarded 47 masters’s marketing degrees to qualified students.

Average graduate tuition and fees at USF Tampa are $21,126, but you may pay more or less depending on your major.

Read full report on Marketing at USF Tampa

#7

Franklin University

Columbus, Ohio

Franklin University did quite well in the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking, coming in at #7. Located in Columbus, Ohio, this medium-sized private not-for-profit school awarded 22 degrees to qualified masters’s marketing students in 2019-2020.

Average graduate tuition and fees at Franklin University are $16,080, but you may pay more or less depending on your major.

Full Franklin University Marketing Report

University of Illinois at Chicago did quite well in the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking, coming in at #8. Located in Chicago, Illinois, this large public school awarded 15 degrees to qualified masters’s marketing students in 2019-2020.

Although you might pay more or less depending on your area of study, average graduate tuition and fees at University of Illinois at Chicago are $27,036.

Read full report on Marketing at University of Illinois at Chicago

#9

Michigan State University

East Lansing, Michigan

Michigan State University landed the #9 spot on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking. Michigan State University is a large public school situated in East Lansing, Michigan. It awarded 70 masters’s marketing degrees in 2019-2020.

As a testament to the quality of education offered at Michigan State, the school also landed the #12 spot in our “Best Marketing Master’s Degree Schools” ranking. Although you might pay more or less depending on your area of study, average graduate tuition and fees at Michigan State University are $37,056.

Read full report on Marketing at Michigan State

#10

University of Georgia

Athens, Georgia

University of Georgia landed the #10 spot on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking. UGA is a large school located in Athens, Georgia that handed out 22 masters’s marketing degrees in 2019-2020.

UGA also made our “Best Marketing Master’s Degree Schools” list, coming in at #19. Average graduate tuition and fees at UGA are $27,476, but some majors have different tuition rates.

Read full report on Marketing at UGA

#11

University of Houston

Houston, Texas

University of Houston ranked #11 on this year’s Best Value Marketing Schools for a Master’s For Those Getting Aid list. UH is a public institution located in Houston, Texas. The school has a large population, and it awarded 26 masters’s degrees in 2019-2020.

Average graduate tuition and fees at University of Houston are $18,689, but you may pay more or less depending on your major.

Read more about Marketing at UH

#12

Northwestern University

Evanston, Illinois
#2 in overall quality

Northwestern University came in at #12 in this year’s edition of the Best Value Marketing Schools for a Master’s For Those Getting Aid ranking. Northwestern is a large school located in Evanston, Illinois that handed out 148 masters’s marketing degrees in 2019-2020.

Northwestern also made our “Best Marketing Master’s Degree Schools” list, coming in at #2. Although you might pay more or less depending on your area of study, average graduate tuition and fees at Northwestern University are $56,567.

Read more about Marketing at Northwestern University

#13

Vanderbilt University

Nashville, Tennessee

With a ranking of #13, Vanderbilt University did quite well on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. This fairly large school is located in Nashville, Tennessee, and it awarded 57 masters’s marketing degrees in 2019-2020.

In addition to being on our master’s degree marketing students with aid list, Vanderbilt has also earned the #3 rank in our “Best Marketing Master’s Degree Schools” ranking. Average graduate tuition and fees at Vanderbilt University are $50,624, but some majors have different tuition rates.

Read more about Marketing at Vanderbilt University

#14

Northern Illinois University

Dekalb, Illinois

Northern Illinois University did quite well in the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking, coming in at #14. Northern Illinois University is a fairly large public school situated in Dekalb, Illinois. It awarded 20 masters’s marketing degrees in 2019-2020.

Although you might pay more or less depending on your area of study, average graduate tuition and fees at NIU are $11,086.

Full NIU Marketing Report

#15

University of Arizona

Tucson, Arizona

University of Arizona did quite well in the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking, coming in at #15. University of Arizona is a large public school situated in Tucson, Arizona. It awarded 13 masters’s marketing degrees in 2019-2020.

Average graduate tuition and fees at University of Arizona are $33,399, but some majors have different tuition rates.

Read full report on Marketing at University of Arizona

The University of Texas at San Antonio came in at #16 in this year’s edition of the Best Value Marketing Schools for a Master’s For Those Getting Aid ranking. UTSA is located in San Antonio, Texas and, has a large student population. In 2019-2020, this school awarded 3 masters’s marketing degrees to qualified students.

Average graduate tuition and fees at The University of Texas at San Antonio are $25,807, but some majors have different tuition rates.

Full The University of Texas at San Antonio Marketing Report

#17

Johns Hopkins University

Baltimore, Maryland

Johns Hopkins University landed the #17 spot on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking. Johns Hopkins is a large school located in Baltimore, Maryland that handed out 162 masters’s marketing degrees in 2019-2020.

Johns Hopkins also took the #6 spot in our “Best Marketing Master’s Degree Schools” ranking. Average graduate tuition and fees at Johns Hopkins University are $59,425, but you may pay more or less depending on your major.

Full Johns Hopkins Marketing Report

#18

Texas A&M University - College Station

College Station, Texas

Texas A&M University - College Station ranked #18 on this year’s Best Value Marketing Schools for a Master’s For Those Getting Aid list. This large school is located in College Station, Texas, and it awarded 32 masters’s marketing degrees in 2019-2020.

Texas A&M College Station not only placed well in this ranking. It is also #13 on our “Best Marketing Master’s Degree Schools” list. Although you might pay more or less depending on your area of study, average graduate tuition and fees at Texas A&M University - College Station are $22,743.

Full Texas A&M College Station Marketing Report

#25 in overall quality

University of Nebraska - Lincoln came in at #19 in this year’s edition of the Best Value Marketing Schools for a Master’s For Those Getting Aid ranking. Lincoln, Nebraska is the setting for this large institution of higher learning. The public school handed out masters’s marketing degrees to 3 students in 2019-2020.

UNL did well in our major quality rankings, too. It placed #25 on our “Best Marketing Master’s Degree Schools” list. Although you might pay more or less depending on your area of study, average graduate tuition and fees at University of Nebraska - Lincoln are $19,513.

Read more about Marketing at University of Nebraska - Lincoln

With a ranking of #20, Southern Illinois University Edwardsville did quite well on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. This fairly large school is located in Edwardsville, Illinois, and it awarded 18 masters’s marketing degrees in 2019-2020.

Although you might pay more or less depending on your area of study, average graduate tuition and fees at Southern Illinois University Edwardsville are $9,300.

Read full report on Marketing at Southern Illinois University Edwardsville

With a ranking of #21, Inter American University of Puerto Rico - Ponce did quite well on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. Inter American University of Puerto Rico - Ponce is a small private not-for-profit school situated in Mercedita, . It awarded 3 masters’s marketing degrees in 2019-2020.

Average graduate tuition and fees at Inter American University of Puerto Rico - Ponce are $4,605, but some majors have different tuition rates.

Read more about Marketing at Inter American University of Puerto Rico - Ponce

#22

Stony Brook University

Stony Brook, New York

Stony Brook University did quite well in the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid ranking, coming in at #22. Located in Stony Brook, New York, this large public school awarded 24 diplomas to qualified masters’s marketing students in 2019-2020.

Average graduate tuition and fees at Stony Brook University are $25,583, but some majors have different tuition rates.

Read more about Marketing at Stony Brook University

With a ranking of #23, The University of Texas at Arlington did quite well on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. UT Arlington is a public institution located in Arlington, Texas. The school has a large population, and it awarded 17 masters’s degrees in 2019-2020.

Average graduate tuition and fees at UT Arlington are $23,376, but you may pay more or less depending on your major.

Read full report on Marketing at The University of Texas at Arlington

#24

Western Carolina University

Cullowhee, North Carolina

With a ranking of #24, Western Carolina University did quite well on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. Located in Cullowhee, North Carolina, this fairly large public school awarded 15 degrees to qualified masters’s marketing students in 2019-2020.

Although you might pay more or less depending on your area of study, average graduate tuition and fees at Western Carolina University are $17,821.

Read more about Marketing at WCU

#25

West Texas A&M University

Canyon, Texas

With a ranking of #25, West Texas A&M University did quite well on the 2022 Best Value Marketing Schools for a Master’s For Those Getting Aid list. West Texas A&M University is a public institution located in Canyon, Texas. The school has a fairly large population, and it awarded 21 masters’s degrees in 2019-2020.

Average graduate tuition and fees at West Texas A&M University are $8,013, but some majors have different tuition rates.

Read full report on Marketing at West Texas A&M University

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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