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University of West Alabama Bachelor’s in Marketing

14 Bachelor's Degrees Awarded
$42,424 Average Salary
YES Online Classes

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of West Alabama. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the University of West Alabama Bachelor’s in Marketing

#738 in the U.S
#8 in Alabama

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at University of West Alabama was ranked #738 on College Factual's Best Schools for marketing list. It is also ranked #8 in Alabama.

Here are some of the other rankings for University of West Alabama.

Ranking Type Rank
Most Popular Bachelor’s Degree Online Marketing Schools 58
Most Popular Online Marketing Schools 70
Best Value Bachelor’s Degree Colleges for Marketing 253
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 273
Highest Paid Bachelor’s Degree Marketing Graduates 328
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 345
Best Value Colleges for Marketing (Income Over $110k) 382
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 389
Best Value Colleges for Marketing 392
Highest Paid Marketing Graduates 428
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 446
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 470
Best Value Colleges for Marketing (With Aid) 484
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 492
Most Popular Bachelor’s Degree Colleges for Marketing 500
Best Marketing Bachelor’s Degree Colleges for Veterans 520
Best Value Colleges for Marketing (Income $75-$110k) 523
Most Popular Colleges for Marketing 543
Best Value Colleges for Marketing (Income $0-$30k) 587
Best Marketing Colleges for Veterans 597
Most Focused Bachelor’s Degree Colleges for Marketing 604
Best Value Colleges for Marketing (Income $30-$48k) 612
Best Marketing Bachelor’s Degree Schools 628
Best Value Colleges for Marketing (Income $48-$75k) 632
Most Focused Colleges for Marketing 663
Best Marketing Schools 738

How Much Does a Bachelor’s in Marketing from University of West Alabama Cost?

$10,990 Average Tuition and Fees (In-State)

University of West Alabama Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at University of West Alabama paid an average of $650 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $325 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In State Out of State
Tuition $9,100 $18,200
Fees $1,890 $1,890
Books and Supplies $1,216 $1,216
On Campus Room and Board $7,510 $7,510
On Campus Other Expenses $3,505 $3,505

Learn more about University of West Alabama tuition and fees.

How Much Can You Make With a Bachelor’s in Marketing From University of West Alabama?

$42,424 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from University of West Alabama is $42,424 per year. That is 7% higher than the national average of $39,622.

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Does University of West Alabama Offer an Online Bachelor’s in Marketing?

If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that University of West Alabama offers online option in its marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the University of West Alabama Online Learning page.

University of West Alabama Bachelor’s Student Diversity for Marketing

14 Bachelor's Degrees Awarded
50.0% Women
28.6% Racial-Ethnic Minorities*
There were 14 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 50.0% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 28.6% of the marketing bachelor’s degrees at University of West Alabama in 2019-2020. This is about the same as the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 4
Hispanic or Latino 0
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 7
International Students 2
Other Races/Ethnicities 1

Bachelor’s in Marketing Focus Areas at University of West Alabama

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 14

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 23
Accounting 14
Finance & Financial Management 8
Management Information Systems 6

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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