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Business, Management & Marketing at East Carolina University

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Business, Management & Marketing at East Carolina University

Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, and more. We've also included details on how ECU ranks compared to other colleges offering a major in business, management and marketing.

Go directly to any of the following sections:

Business, Management & Marketing Degrees Available at ECU

  • Bachelor’s Degree in Business, Management & Marketing
  • Master’s Degree in Business, Management & Marketing

ECU Business, Management & Marketing Rankings

The bachelor's program at ECU was ranked #284 on College Factual's Best Schools for business, management and marketing list. It is also ranked #7 in North Carolina.

Ranking Type Rank
Best Value Colleges for Business, Management & Marketing 188
Best Business, Management & Marketing Colleges for Veterans 221
Best Business, Management & Marketing Colleges for Non-Traditional Students 247
Highest Paid Business, Management & Marketing Graduates 515
Most Focused Colleges for Business, Management & Marketing 1,003

Popularity of Business, Management & Marketing at ECU

During the 2017-2018 academic year, East Carolina University handed out 891 bachelor's degrees in business, management and marketing. Due to this, the school was ranked #104 out of all colleges and universities that offer this degree. This is a decrease of 2% over the previous year when 910 degrees were handed out.

In 2018, 259 students received their master’s degree in business, management and marketing from ECU. This makes it the #210 most popular school for business, management and marketing master’s degree candidates in the country.

ECU Business, Management & Marketing Students

Take a look at the following statistics related to the make-up of the business, management and marketing majors at East Carolina University.

ECU Business, Management & Marketing Bachelor’s Program

In the 2017-2018 academic year, 891 students earned a bachelor's degree in business, management and marketing from ECU. About 45% of these graduates were women and the other 55% were men.

ECU Gender Breakdown of Business, Management & Marketing Bachelor's Degree Grads

The majority of bachelor's degree recipients in this major at ECU are white. In the most recent graduating class for which data is available, 76% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from East Carolina University with a bachelor's in business, management and marketing.

Ethnic Diversity of Business, Management & Marketing Majors at East Carolina University
Ethnic Background Number of Students
Asian 18
Black or African American 96
Hispanic or Latino 54
White 673
Non-Resident Aliens 7
Other Races 43

ECU Business, Management & Marketing Master’s Program

Of the 259 business, management and marketing students who graduated with a master's degree in 2017-2018 from ECU, about 58% were men and 42% were women.

ECU Gender Breakdown of Business, Management & Marketing Master's Degree Grads

The majority of master's degree recipients in this major at ECU are white. In the most recent graduating class for which data is available, 75% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from East Carolina University with a master's in business, management and marketing.

Ethnic Diversity of Business, Management & Marketing Majors at East Carolina University
Ethnic Background Number of Students
Asian 13
Black or African American 22
Hispanic or Latino 11
White 193
Non-Resident Aliens 5
Other Races 15

Areas of Concentration for Business, Management & Marketing

Business, Management and Marketing students may decide to concentrate in one of the following focus areas. Individual focus areas may not be available for all degree levels.

Concentration Annual Graduates
Business Administration & Management 487
Marketing 184
Finance & Financial Management 168
Accounting 137
Hospitality Management 79
Management Information Systems 69
Business Support & Assistant Services 26

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