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Illinois State University Bachelor’s in Marketing

291 Bachelor's Degrees Awarded
$45,500 Average Salary
$21,500 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Illinois State University. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.

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Rankings for the Illinois State Bachelor’s in Marketing

#77 in the U.S
#4 in Illinois

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. Illinois State is in the top 10% of the country for marketing. More specifically it was ranked #77 out of 895 schools by College Factual. It is also ranked #4 in Illinois.

Here are some of the other rankings for Illinois State.

Ranking TypeRank
Most Popular Bachelor’s Degree Colleges for Marketing21
Most Popular Colleges for Marketing26
Best Value Bachelor’s Degree Colleges for Marketing33
Best Marketing Bachelor’s Degree Colleges for Veterans53
Best Marketing Colleges for Veterans54
Most Focused Bachelor’s Degree Colleges for Marketing60
Best Marketing Bachelor’s Degree Schools67
Most Focused Colleges for Marketing72
Best Marketing Schools77
Best Value Colleges for Marketing86
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)110
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)115
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)124
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)180
Highest Paid Bachelor’s Degree Marketing Graduates182
Best Value Colleges for Marketing (Income $0-$30k)185
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)187
Best Value Colleges for Marketing (Income $30-$48k)190
Best Value Colleges for Marketing (Income $48-$75k)220
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)241
Highest Paid Marketing Graduates242
Best Value Colleges for Marketing (Income Over $110k)279
Best Value Colleges for Marketing (With Aid)289
Best Value Colleges for Marketing (Income $75-$110k)357

How Much Does a Bachelor’s in Marketing from Illinois State Cost?

$13,115 Average Tuition and Fees (In-State)
$21,500 Average Student Debt

Illinois State Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at Illinois State was $768 per credit hour for out-of-state students. The average for in-state students was $384 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$10,741$19,904
Fees$2,374$2,374
Books and Supplies$820$820
On Campus Room and Board$9,850$9,850
On Campus Other Expenses$5,764$5,764

Learn more about Illinois State tuition and fees.

Illinois State Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Marketing students who received their bachelor’s degree at Illinois State took out an average of $21,500 in student loans. That is 11% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From Illinois State?

$45,500 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from Illinois State is $45,500 per year. That is 15% higher than the national average of $39,622.

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Does Illinois State Offer an Online Bachelor’s in Marketing?

Online degrees for the Illinois State marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Illinois State Online Learning page.

Illinois State Bachelor’s Student Diversity for Marketing

291 Bachelor's Degrees Awarded
39.2% Women
16.8% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 291 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

About 39.2% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 16.8% of the marketing bachelor’s degrees at Illinois State in 2019-2020. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian9
Black or African American9
Hispanic or Latino25
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White241
International Students1
Other Races/Ethnicities6

Bachelor’s in Marketing Focus Areas at Illinois State

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General291

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management144
Accounting162
Finance & Financial Management245
International Business65
Management Information Systems29

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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