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Rider University Bachelor’s in Marketing/Marketing Management, General

45 Bachelor's Degrees Awarded

Marketing/Marketing Management, General is a concentration offered under the marketing major at Rider University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

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How Much Does a Bachelor’s in Marketing Management from Rider Cost?

$45,860 Average Tuition and Fees (In-State)

Rider Undergraduate Tuition and Fees

Part-time undergraduates at Rider paid an average of $777 per credit hour in 2019-2020. This tuition was the same for both in-state and out-of-state students. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$45,120$45,120
Fees$740$740
Books and Supplies$1,500$1,500
On Campus Room and Board$15,500$15,500
On Campus Other Expenses$2,500$2,500

Learn more about Rider tuition and fees.

Does Rider Offer an Online Bachelor’s in Marketing Management?

Online degrees for the Rider marketing management bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Rider Online Learning page.

Rider Bachelor’s Student Diversity for Marketing Management

45 Bachelor's Degrees Awarded
60.0% Women
37.8% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 45 students received their bachelor’s degree in marketing management. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Women made up around 60.0% of the marketing management students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 53.4%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing management at Rider in 2019-2020, 37.8% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian2
Black or African American4
Hispanic or Latino10
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White26
International Students2
Other Races/Ethnicities1

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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