by our College Data Analytics TeamThe main focus area for this major is General Sales, Distribution, and Marketing Operations. For more details on this concentration, visit its profile page.
General Sales & Marketing is a major offered under the business, management and marketing program of study at Rochester Institute of Technology. We’ve gathered data and other essential information about the bachelor’s degree program in sales and marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at RIT was ranked #24 on College Factual's Best Schools for sales and marketing list. It is also ranked #3 in New York.
Here are some of the other rankings for RIT.
In 2019-2020, the average part-time undergraduate tuition at RIT was $1,710 per credit hour for both in-state and out-of-state students. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $47,352 | $47,352 |
| Fees | $676 | $676 |
| Books and Supplies | $1,098 | $1,098 |
| On Campus Room and Board | $13,976 | $13,976 |
| On Campus Other Expenses | $946 | $946 |
Learn more about RIT tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Sales & Marketing students who received their bachelor’s degree at RIT took out an average of $26,300 in student loans. That is 8% lower than the national average of $28,707.
The median early career salary of sales and marketing students who receive their bachelor’s degree from RIT is $45,919 per year. That is 10% higher than the national average of $41,727.
Online degrees for the RIT sales and marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the RIT Online Learning page.
Women made up around 47.9% of the sales and marketing students who took home a bachelor’s degree in 2019-2020. This is about the same as the countrywide number of 48.8%.
Racial-ethnic minority graduates* made up 25.0% of the sales and marketing bachelor’s degrees at RIT in 2019-2020. This is lower than the nationwide number of 36%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 5 |
| Black or African American | 3 |
| Hispanic or Latino | 3 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 29 |
| International Students | 5 |
| Other Races/Ethnicities | 2 |
General Sales & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| General Sales, Distribution, and Marketing Operations | 48 |
You may also be interested in one of these majors related to general sales and marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 31 |
| Accounting | 23 |
| Finance & Financial Management | 45 |
| Hospitality Management | 17 |
| Human Resource Management | 3 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
