by our College Data Analytics TeamThe main focus area for this major is Advertising. For more details on this concentration, visit its profile page.
Public Relations & Advertising is a major offered under the communication and journalism program of study at Rochester Institute of Technology. Here, you’ll find out more about the major bachelor’s degree program in public relations, including such details as the number of graduates, diversity of students, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
BA in Communication - Public Relations
Prepare to develop your skills in building mutually beneficial relationships between organizations and their public audiences.
Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at RIT was ranked #91 on College Factual's Best Schools for public relations list. It is also ranked #8 in New York.
Here are some of the other rankings for RIT.
In 2019-2020, the average part-time undergraduate tuition at RIT was $1,710 per credit hour for both in-state and out-of-state students. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $47,352 | $47,352 |
| Fees | $676 | $676 |
| Books and Supplies | $1,098 | $1,098 |
| On Campus Room and Board | $13,976 | $13,976 |
| On Campus Other Expenses | $946 | $946 |
Learn more about RIT tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Public Relations students who received their bachelor’s degree at RIT took out an average of $27,000 in student loans. That is 16% higher than the national average of $23,348.
The median early career salary of public relations students who receive their bachelor’s degree from RIT is $38,289 per year. That is 10% higher than the national average of $34,735.
RIT does not offer an online option for its public relations bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the RIT Online Learning page.
Women made up around 80.0% of the public relations students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 72.2%.
Racial-ethnic minority graduates* made up 40.0% of the public relations bachelor’s degrees at RIT in 2019-2020. This is higher than the nationwide number of 29%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 4 |
| Hispanic or Latino | 1 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 7 |
| International Students | 2 |
| Other Races/Ethnicities | 0 |
Public Relations & Advertising students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Advertising | 15 |
You may also be interested in one of these majors related to public relations and advertising.
| Related Major | Annual Graduates |
|---|---|
| Communication & Media Studies | 11 |
| Journalism | 5 |
| Radio, Television & Digital Communication | 42 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
