Business, Management & Marketing is a program of study at Texas Tech University. The school offers a bachelor’s degree in the area.
We’ve pulled together some essential information you should know about the bachelor’s degree program in business, management and marketing, including how many students graduate each year, the ethnic diversity of these students, and more.
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Rankings for the Texas Tech Bachelor’s in Business, Management & Marketing
#225in the U.S
#15in Texas
In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. Texas Tech was ranked #225 on College Factual's most recent list of the best schools for business, management and marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #15 in Texas.
Here are some of the other rankings for Texas Tech.
How Much Does a Bachelor’s in Business, Management & Marketing from Texas Tech Cost?
$11,600Average Tuition and Fees (In-State)
Texas Tech Undergraduate Tuition and Fees
Out-of-state part-time undergraduates at Texas Tech paid an average of $698 per credit hour in 2019-2020. The average for in-state students was $289 per credit hour.
Information about average full-time undergraduate tuition and fees is shown in the table below.
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Does Texas Tech Offer an Online Bachelor’s in Business, Management & Marketing?
Texas Tech does not offer an online option for its business, management and marketing bachelor’s degree program at this time.
To see if the school offers distance learning options in other areas, visit the Texas Tech Online Learning page.
Texas Tech Bachelor’s Student Diversity for Business, Management & Marketing
1,133Bachelor's Degrees Awarded
39.5%Women
25.2%Racial-Ethnic Minorities*
In the 2019-2020 academic year, 1,133 students received their bachelor’s degree in business, management and marketing. The gender and racial-ethnic breakdown of those individuals is shown below.
Male-to-Female Ratio
About 39.5% of the students who received their Bachelor’s in business, management and marketing in 2019-2020 were women.
This is less than the nationwide number of 46.5%.
Racial-Ethnic Diversity
Racial-ethnic minority graduates* made up 25.2% of the business, management and marketing bachelor’s degrees at Texas Tech in 2019-2020.
This is lower than the nationwide number of 33%.
Race/Ethnicity
Number of Students
Asian
23
Black or African American
31
Hispanic or Latino
211
Native American or Alaska Native
5
Native Hawaiian or Pacific Islander
0
White
817
International Students
26
Other Races/Ethnicities
20
Bachelor’s in Business, Management & Marketing Focus Areas at Texas Tech
Business, Management & Marketing students may decide to major in one of the following focus areas.
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.