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Texas Tech University Bachelor’s in Business, Management & Marketing

1,133 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at Texas Tech University. The school offers a bachelor’s degree in the area. We’ve pulled together some essential information you should know about the bachelor’s degree program in business, management and marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

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Rankings for the Texas Tech Bachelor’s in Business, Management & Marketing

#225 in the U.S
#15 in Texas

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. Texas Tech was ranked #225 on College Factual's most recent list of the best schools for business, management and marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #15 in Texas.

Here are some of the other rankings for Texas Tech.

Ranking Type Rank
Best Value Doctor’s Degree Colleges for Business, Management & Marketing 10
Most Popular Doctor’s Degree Colleges for Business, Management & Marketing 22
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 35
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 45
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (With Aid) 49
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 49
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 54
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing 68
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 68
Best Business, Management & Marketing Doctor’s Degree Colleges for Veterans 69
Most Popular Colleges for Business, Management & Marketing 72
Best Business, Management & Marketing Doctor’s Degree Schools 73
Highest Paid Doctor’s Degree Business, Management & Marketing Graduates 75
Most Focused Doctor’s Degree Colleges for Business, Management & Marketing 85
Best Value Master’s Degree Colleges for Business, Management & Marketing 85
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 89
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 99
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 100
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 111
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 113
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 123
Most Popular Master’s Degree Colleges for Business, Management & Marketing 124
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 125
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 125
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 126
Best Business, Management & Marketing Colleges for Veterans 144
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 146
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 147
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 157
Best Business, Management & Marketing Master’s Degree Schools 158
Highest Paid Master’s Degree Business, Management & Marketing Graduates 168
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 171
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 181
Best Business, Management & Marketing Bachelor’s Degree Schools 197
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 213
Best Business, Management & Marketing Schools 225
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 229
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 254
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 297
Highest Paid Business, Management & Marketing Graduates 340
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 405
Best Value Colleges for Business, Management & Marketing 422
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 424
Best Value Colleges for Business, Management & Marketing (With Aid) 472
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 636
Most Focused Master’s Degree Colleges for Business, Management & Marketing 731
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing 924
Most Focused Colleges for Business, Management & Marketing 1,063

How Much Does a Bachelor’s in Business, Management & Marketing from Texas Tech Cost?

$11,600 Average Tuition and Fees (In-State)

Texas Tech Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at Texas Tech paid an average of $698 per credit hour in 2019-2020. The average for in-state students was $289 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In State Out of State
Tuition $8,683 $20,953
Fees $2,917 $2,917
Books and Supplies $1,200 $1,200
On Campus Room and Board $9,956 $9,956
On Campus Other Expenses $4,400 $4,400

Learn more about Texas Tech tuition and fees.

Does Texas Tech Offer an Online Bachelor’s in Business, Management & Marketing?

Texas Tech does not offer an online option for its business, management and marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the Texas Tech Online Learning page.

Texas Tech Bachelor’s Student Diversity for Business, Management & Marketing

1,133 Bachelor's Degrees Awarded
39.5% Women
25.2% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 1,133 students received their bachelor’s degree in business, management and marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

About 39.5% of the students who received their Bachelor’s in business, management and marketing in 2019-2020 were women. This is less than the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 25.2% of the business, management and marketing bachelor’s degrees at Texas Tech in 2019-2020. This is lower than the nationwide number of 33%.

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Race/Ethnicity Number of Students
Asian 23
Black or African American 31
Hispanic or Latino 211
Native American or Alaska Native 5
Native Hawaiian or Pacific Islander 0
White 817
International Students 26
Other Races/Ethnicities 20

Bachelor’s in Business, Management & Marketing Focus Areas at Texas Tech

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
General Business/Commerce 16
Business Administration & Management 342
Accounting 231
Finance & Financial Management 204
Hospitality Management 73

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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