by our College Data Analytics TeamHere is an overview of this program at Texas Tech University. Degrees are awarded at the Bachelor’s level. It ranks as high as #3 out of 4 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual ranks Texas Tech University highly for general sales & marketing, ranked #10 out of 56 schools nationally.
| Ranking | Rank |
|---|---|
| Best General Sales & Marketing Schools | 10 of 56 |
| Best General Sales & Marketing Schools in Texas | 3 of 3 |
| Best General Sales & Marketing Schools in the Southwest Region | 3 of 4 |
The table below lists every degree level available for general sales & marketing at Texas Tech University, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 24 |
For the most recent IPEDS reporting year, Texas Tech University awarded 24 bachelor’s degrees in general sales & marketing.
Texas Tech University ranks competitively among schools offering general sales & marketing at the bachelor’s level. In particular it placed #3 out of 4 schools by College Factual.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,935 | $21,240 |
| Fees | $2,917 | $2,917 |
Learn more about Texas Tech University tuition and fees.
Among recent graduates, 8% of general sales & marketing bachelor’s degrees went to men and 92% went to women.
The majority of general sales & marketing bachelor’s degree graduates at Texas Tech University are White. Roughly 54% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor’s in general sales & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 2 |
| Hispanic or Latino | 5 |
| White | 13 |
| Non-Resident Aliens | 2 |
| Other Races | 2 |
Texas Tech University granted 24 bachelor’s degrees in retailing and retail operations in the latest year of data — 92% to women and 8% to men. Most of these graduates identified as White (54%).