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The University of Tennessee - Knoxville Bachelor’s in Marketing

211 Bachelor's Degrees Awarded
$38,829 Average Salary
$20,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at The University of Tennessee - Knoxville. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.

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Rankings for the UT Knoxville Bachelor’s in Marketing

#125 in the U.S
#2 in Tennessee

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. UT Knoxville was ranked #125 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #2 in Tennessee.

Here are some of the other rankings for UT Knoxville.

Ranking Type Rank
Most Popular Bachelor’s Degree Colleges for Marketing 48
Most Popular Colleges for Marketing 51
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 69
Best Marketing Colleges for Veterans 73
Best Marketing Bachelor’s Degree Colleges for Veterans 74
Best Marketing Bachelor’s Degree Schools 113
Best Value Colleges for Marketing (Income $0-$30k) 118
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 124
Best Marketing Schools 125
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 208
Best Value Colleges for Marketing (Income $30-$48k) 210
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 249
Most Focused Bachelor’s Degree Colleges for Marketing 262
Best Value Bachelor’s Degree Colleges for Marketing 282
Most Focused Colleges for Marketing 287
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 293
Best Value Colleges for Marketing (Income Over $110k) 303
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 325
Best Value Colleges for Marketing (With Aid) 376
Highest Paid Bachelor’s Degree Marketing Graduates 393
Best Value Colleges for Marketing (Income $75-$110k) 419
Best Value Colleges for Marketing 419
Best Value Colleges for Marketing (Income $48-$75k) 456
Highest Paid Marketing Graduates 501

How Much Does a Bachelor’s in Marketing from UT Knoxville Cost?

$13,264 Average Tuition and Fees (In-State)
$20,000 Average Student Debt

UT Knoxville Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at UT Knoxville paid an average of $1,137 per credit hour in 2019-2020. The average for in-state students was $378 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In State Out of State
Tuition $11,332 $28,522
Fees $1,932 $2,162
Books and Supplies $1,598 $1,598
On Campus Room and Board $11,856 $11,856
On Campus Other Expenses $5,780 $5,780

Learn more about UT Knoxville tuition and fees.

UT Knoxville Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at UT Knoxville in Marketing walked away with an average of $20,000 in student debt. That is 17% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UT Knoxville?

$38,829 Average Salary
Below Average Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from UT Knoxville is $38,829 per year. That is 2% lower than the national average of $39,622.

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Does UT Knoxville Offer an Online Bachelor’s in Marketing?

UT Knoxville does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UT Knoxville Online Learning page.

UT Knoxville Bachelor’s Student Diversity for Marketing

211 Bachelor's Degrees Awarded
55.9% Women
9.5% Racial-Ethnic Minorities*
There were 211 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 55.9% of the marketing students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 9.5% of marketing bachelor’s degree recipients at UT Knoxville in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 8
Hispanic or Latino 5
Native American or Alaska Native 1
Native Hawaiian or Pacific Islander 0
White 184
International Students 3
Other Races/Ethnicities 9

Bachelor’s in Marketing Focus Areas at UT Knoxville

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 211

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 417
Accounting 156
Business/Managerial Economics 34
Finance & Financial Management 252
Hospitality Management 36

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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