College Factual  by our College Data Analytics Team
       Unbiased Factual Guarantee

University of Central Oklahoma Bachelor’s in Marketing

53 Bachelor's Degrees Awarded
$37,671 Average Salary
$16,934 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Central Oklahoma. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

You can jump to any section of this page using the links below:

Rankings for the UCO Bachelor’s in Marketing

#420 in the U.S
#7 in Oklahoma

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at UCO was ranked #420 on College Factual's Best Schools for marketing list. It is also ranked #7 in Oklahoma.

Here are some of the other rankings for UCO.

Ranking Type Rank
Most Popular Bachelor’s Degree Online Marketing Schools 23
Most Popular Online Marketing Schools 25
Best Value Bachelor’s Degree Colleges for Marketing 104
Best Value Colleges for Marketing 193
Best Marketing Bachelor’s Degree Colleges for Veterans 206
Best Marketing Colleges for Veterans 215
Most Popular Bachelor’s Degree Colleges for Marketing 240
Most Popular Colleges for Marketing 255
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 259
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 291
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 292
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 295
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 352
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 364
Best Marketing Bachelor’s Degree Schools 370
Best Value Colleges for Marketing (With Aid) 387
Best Value Colleges for Marketing (Income Over $110k) 408
Best Value Colleges for Marketing (Income $30-$48k) 417
Best Value Colleges for Marketing (Income $0-$30k) 417
Best Marketing Schools 420
Most Focused Bachelor’s Degree Colleges for Marketing 461
Best Value Colleges for Marketing (Income $75-$110k) 485
Most Focused Colleges for Marketing 495
Best Value Colleges for Marketing (Income $48-$75k) 497
Highest Paid Bachelor’s Degree Marketing Graduates 520
Highest Paid Marketing Graduates 652

How Much Does a Bachelor’s in Marketing from UCO Cost?

$7,817 Average Tuition and Fees (In-State)
$16,934 Average Student Debt

UCO Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at UCO was $586 per credit hour for out-of-state students. The average for in-state students was $223 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In State Out of State
Tuition $6,686 $17,573
Fees $1,131 $1,131
Books and Supplies $1,600 $1,600
On Campus Room and Board $8,292 $8,292
On Campus Other Expenses $7,200 $7,200

Learn more about UCO tuition and fees.

UCO Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at UCO took out an average of $16,934 in student loans. That is 30% lower than the national average of $24,055.

undefined

How Much Can You Make With a Bachelor’s in Marketing From UCO?

$37,671 Average Salary
Below Average Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from UCO is $37,671 per year. That is 5% lower than the national average of $39,622.

undefined

Does UCO Offer an Online Bachelor’s in Marketing?

If you’re interested in online learning, you’re in luck. UCO does offer online classes in its marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the UCO Online Learning page.

UCO Bachelor’s Student Diversity for Marketing

53 Bachelor's Degrees Awarded
54.7% Women
39.6% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 53 bachelor’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

About 54.7% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is about the same as the countrywide number of 53.5%.

undefined

Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 39.6% of the marketing bachelor’s degrees at UCO in 2019-2020. This is higher than the nationwide number of 27%.

undefined
Race/Ethnicity Number of Students
Asian 1
Black or African American 1
Hispanic or Latino 9
Native American or Alaska Native 2
Native Hawaiian or Pacific Islander 0
White 26
International Students 6
Other Races/Ethnicities 8

Bachelor’s in Marketing Focus Areas at UCO

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 53

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 157
Accounting 68
Business/Managerial Economics 12
Finance & Financial Management 97
Human Resource Management 37

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

Popular Reports

College Rankings
Best by Location
Degree Guides by Major
Graduate Programs

Compare Your School Options