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University of Louisville Bachelor’s in Marketing

179 Bachelor's Degrees Awarded
$41,677 Average Salary
$25,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Louisville. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

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Rankings for the UofL Bachelor’s in Marketing

#217 in the U.S
#2 in Kentucky

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at UofL was ranked #217 on College Factual's Best Schools for marketing list. It is also ranked #2 in Kentucky.

Here are some of the other rankings for UofL.

Ranking TypeRank
Best Marketing Bachelor’s Degree Colleges for Veterans50
Best Marketing Colleges for Veterans51
Most Popular Bachelor’s Degree Colleges for Marketing68
Most Popular Colleges for Marketing72
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)168
Most Focused Bachelor’s Degree Colleges for Marketing169
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)176
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)181
Most Focused Colleges for Marketing188
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)192
Best Marketing Bachelor’s Degree Schools194
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)206
Best Marketing Schools217
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)222
Best Value Bachelor’s Degree Colleges for Marketing226
Best Value Colleges for Marketing (Income Over $110k)257
Best Value Colleges for Marketing (Income $30-$48k)275
Best Value Colleges for Marketing (Income $75-$110k)288
Best Value Colleges for Marketing (Income $48-$75k)298
Best Value Colleges for Marketing (Income $0-$30k)311
Highest Paid Bachelor’s Degree Marketing Graduates326
Best Value Colleges for Marketing (With Aid)338
Best Value Colleges for Marketing357
Highest Paid Marketing Graduates426

How Much Does a Bachelor’s in Marketing from UofL Cost?

$12,162 Average Tuition and Fees (In-State)
$25,000 Average Student Debt

UofL Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at UofL paid an average of $1,180 per credit hour in 2019-2020. The average for in-state students was $499 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$11,966$28,312
Fees$196$196
Books and Supplies$1,200$1,200
On Campus Room and Board$9,754$9,754
On Campus Other Expenses$6,562$6,562

Learn more about UofL tuition and fees.

UofL Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at UofL took out an average of $25,000 in student loans. That is 4% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UofL?

$41,677 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from UofL make an average of $41,677 a year during the early days of their career. That is 5% higher than the national average of $39,622.

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Does UofL Offer an Online Bachelor’s in Marketing?

UofL does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UofL Online Learning page.

UofL Bachelor’s Student Diversity for Marketing

179 Bachelor's Degrees Awarded
48.6% Women
18.4% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 179 bachelor’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

About 48.6% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 18.4% of marketing bachelor’s degree recipients at UofL in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian4
Black or African American19
Hispanic or Latino4
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White142
International Students4
Other Races/Ethnicities6

Bachelor’s in Marketing Focus Areas at UofL

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General179

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management15
Accounting92
Business/Managerial Economics48
Finance & Financial Management102

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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