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University of Memphis Bachelor’s in Marketing

105 Bachelor's Degrees Awarded
$37,856 Average Salary
$23,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Memphis. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the UofM Bachelor’s in Marketing

#551 in the U.S
#11 in Tennessee

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at UofM was ranked #551 on College Factual's Best Schools for marketing list. It is also ranked #11 in Tennessee.

Here are some of the other rankings for UofM.

Ranking Type Rank
Most Popular Online Marketing Schools 10
Most Popular Bachelor’s Degree Online Marketing Schools 10
Best Value Bachelor’s Degree Colleges for Marketing 101
Most Popular Bachelor’s Degree Colleges for Marketing 133
Most Popular Colleges for Marketing 145
Best Value Colleges for Marketing 187
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 215
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 217
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 228
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 233
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 267
Best Marketing Bachelor’s Degree Colleges for Veterans 288
Best Marketing Colleges for Veterans 302
Best Value Colleges for Marketing (Income Over $110k) 315
Best Value Colleges for Marketing (With Aid) 331
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 336
Most Focused Bachelor’s Degree Colleges for Marketing 342
Best Value Colleges for Marketing (Income $30-$48k) 343
Best Value Colleges for Marketing (Income $0-$30k) 348
Most Focused Colleges for Marketing 372
Best Value Colleges for Marketing (Income $75-$110k) 389
Best Value Colleges for Marketing (Income $48-$75k) 465
Best Marketing Bachelor’s Degree Schools 475
Highest Paid Bachelor’s Degree Marketing Graduates 522
Best Marketing Schools 551
Highest Paid Marketing Graduates 657

How Much Does a Bachelor’s in Marketing from UofM Cost?

$9,912 Average Tuition and Fees (In-State)
$23,000 Average Student Debt

UofM Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at UofM paid an average of $502 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $342 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In State Out of State
Tuition $8,208 $12,048
Fees $1,704 $1,704
Books and Supplies $1,600 $1,600
On Campus Room and Board $10,175 $10,175
On Campus Other Expenses $4,699 $4,699

Learn more about UofM tuition and fees.

UofM Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at UofM took out an average of $23,000 in student loans. That is 4% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UofM?

$37,856 Average Salary
Below Average Earnings Boost

marketing who receive their bachelor’s degree from UofM make an average of $37,856 a year during the early days of their career. That is 4% lower than the national average of $39,622.

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Does UofM Offer an Online Bachelor’s in Marketing?

If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that UofM offers online option in its marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the UofM Online Learning page.

UofM Bachelor’s Student Diversity for Marketing

105 Bachelor's Degrees Awarded
45.7% Women
27.6% Racial-Ethnic Minorities*
There were 105 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 45.7% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 27.6% of marketing bachelor’s degree recipients at UofM in 2019-2020 were awarded to racial-ethnic minorities*. This is about the same as the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 4
Black or African American 16
Hispanic or Latino 6
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 76
International Students 0
Other Races/Ethnicities 3

Bachelor’s in Marketing Focus Areas at UofM

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 105

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 144
Accounting 135
Business/Managerial Economics 19
Finance & Financial Management 91
Hospitality Management 31

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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