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University of North Carolina at Charlotte Bachelor’s in Marketing

205 Bachelor's Degrees Awarded
$42,329 Average Salary
$25,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of North Carolina at Charlotte. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.

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Rankings for the UNC Charlotte Bachelor’s in Marketing

#195 in the U.S
#4 in North Carolina

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at UNC Charlotte was ranked #195 on College Factual's Best Schools for marketing list. It is also ranked #4 in North Carolina.

Here are some of the other rankings for UNC Charlotte.

Ranking TypeRank
Most Popular Bachelor’s Degree Colleges for Marketing51
Most Popular Colleges for Marketing55
Best Value Bachelor’s Degree Colleges for Marketing118
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)120
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)140
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)148
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)165
Best Marketing Bachelor’s Degree Schools172
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)178
Best Marketing Schools195
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)197
Best Marketing Bachelor’s Degree Colleges for Veterans213
Best Value Colleges for Marketing214
Best Value Colleges for Marketing (With Aid)218
Best Marketing Colleges for Veterans222
Best Value Colleges for Marketing (Income $30-$48k)236
Best Value Colleges for Marketing (Income $48-$75k)250
Best Value Colleges for Marketing (Income $0-$30k)262
Best Value Colleges for Marketing (Income Over $110k)270
Most Focused Bachelor’s Degree Colleges for Marketing288
Best Value Colleges for Marketing (Income $75-$110k)307
Highest Paid Bachelor’s Degree Marketing Graduates312
Most Focused Colleges for Marketing313
Highest Paid Marketing Graduates407

How Much Does a Bachelor’s in Marketing from UNC Charlotte Cost?

$7,096 Average Tuition and Fees (In-State)
$25,000 Average Student Debt

UNC Charlotte Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at UNC Charlotte was $855 per credit hour for out-of-state students. The average for in-state students was $296 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$3,812$17,246
Fees$3,284$3,284
Books and Supplies$1,250$1,250
On Campus Room and Board$12,800$12,800
On Campus Other Expenses$3,768$3,768

Learn more about UNC Charlotte tuition and fees.

UNC Charlotte Marketing Bachelor’s Student Debt

One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Students who received their bachelor’s degree at UNC Charlotte in Marketing walked away with an average of $25,000 in student debt. That is 4% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UNC Charlotte?

$42,329 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from UNC Charlotte is $42,329 per year. That is 7% higher than the national average of $39,622.

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Does UNC Charlotte Offer an Online Bachelor’s in Marketing?

UNC Charlotte does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UNC Charlotte Online Learning page.

UNC Charlotte Bachelor’s Student Diversity for Marketing

205 Bachelor's Degrees Awarded
51.7% Women
28.3% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 205 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 51.7% of them were women. This is in the same ballpark of the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 28.3% of marketing bachelor’s degree recipients at UNC Charlotte in 2019-2020 were awarded to racial-ethnic minorities*. This is about the same as the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian9
Black or African American16
Hispanic or Latino16
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White140
International Students5
Other Races/Ethnicities19

Bachelor’s in Marketing Focus Areas at UNC Charlotte

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General205

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management240
Accounting153
Business/Managerial Economics50
Finance & Financial Management325
International Business47

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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