by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at Virginia Commonwealth University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.
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BS in Marketing - Digital Marketing
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During the 2019-2020 academic year, part-time undergraduate students at VCU paid an average of $1,135 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $423 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,179 | $32,827 |
| Fees | $2,531 | $3,221 |
| Books and Supplies | $1,500 | $1,500 |
| On Campus Room and Board | $11,504 | $11,504 |
| On Campus Other Expenses | $5,283 | $5,283 |
Learn more about VCU tuition and fees.
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BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Online degrees for the VCU marketing management bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the VCU Online Learning page.
Of the students who received their bachelor’s degree in marketing management in 2019-2020, 50.9% of them were women. This is less than the nationwide number of 53.4%.
Around 50.9% of marketing management bachelor’s degree recipients at VCU in 2019-2020 were awarded to racial-ethnic minorities*. This is higher than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 10 |
| Black or African American | 22 |
| Hispanic or Latino | 13 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 49 |
| International Students | 5 |
| Other Races/Ethnicities | 10 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
