by our College Data Analytics TeamThe main focus area for this major is General Sales, Distribution, and Marketing Operations. For more details on this concentration, visit its profile page.
General Sales & Marketing is a major offered under the business, management and marketing program of study at Western Governors University. We’ve gathered data and other essential information about the bachelor’s degree program in sales and marketing, such as diversity of students, how many students graduated in recent times, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at WGU was ranked #55 on College Factual's Best Schools for sales and marketing list. It is also ranked #3 in Utah.
Here are some of the other rankings for WGU.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $6,380 | $6,380 |
| Fees | $290 | $290 |
| Books and Supplies | $200 | $200 |
Learn more about WGU tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Students who received their bachelor’s degree at WGU in Sales & Marketing walked away with an average of $25,150 in student debt. That is 12% lower than the national average of $28,707.
The median early career salary of sales and marketing students who receive their bachelor’s degree from WGU is $74,953 per year. That is 80% higher than the national average of $41,727.
If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that WGU offers online option in its sales and marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the WGU Online Learning page.
About 20.0% of the students who received their Bachelor’s in sales and marketing in 2019-2020 were women. This is less than the nationwide number of 48.8%.
Around 20.0% of sales and marketing bachelor’s degree recipients at WGU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 36%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 0 |
| Hispanic or Latino | 1 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 7 |
| International Students | 0 |
| Other Races/Ethnicities | 2 |
General Sales & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| General Sales, Distribution, and Marketing Operations | 10 |
You may also be interested in one of these majors related to general sales and marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 2,887 |
| Accounting | 861 |
| Human Resource Management | 844 |
| Management Information Systems | 657 |
| Marketing | 517 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
