We've gathered data and other essential information about the program, such as the ethnicity of students, how many students graduated in recent times, and more. We've also included details on how WKU ranks compared to other colleges offering a major in business, management & marketing.
Popularity of Business, Management & Marketing at WKU
During the 2020-2021 academic year, Western Kentucky University handed out 590 bachelor's degrees in business, management & marketing. This is an increase of 3% over the previous year when 571 degrees were handed out.
In 2021, 216 students received their master’s degree in business, management & marketing from WKU. This makes it the #246 most popular school for business, management & marketing master’s degree candidates in the country.
WKU Business, Management & Marketing Students
Take a look at the following statistics related to the make-up of the business, management & marketing majors at Western Kentucky University.
WKU Business, Management & Marketing Associate’s Program
Of the 6 business, management & marketing students who graduated with a associate's degree in 2020-2021 from WKU, about 50% were men and 50% were women.
The majority of the students with this major are white. About 100% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Western Kentucky University with a associate's in business, management & marketing.
Ethnic Background
Number of Students
Asian
0
Black or African American
0
Hispanic or Latino
0
White
6
Non-Resident Aliens
0
Other Races
0
WKU Business, Management & Marketing Bachelor’s Program
Of the 590 business, management & marketing students who graduated with a bachelor's degree in 2020-2021 from WKU, about 53% were men and 47% were women.
The majority of bachelor's degree recipients in this major at WKU are white. In the most recent graduating class for which data is available, 83% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Kentucky University with a bachelor's in business, management & marketing.
Ethnic Background
Number of Students
Asian
16
Black or African American
28
Hispanic or Latino
16
White
489
Non-Resident Aliens
17
Other Races
24
WKU Business, Management & Marketing Master’s Program
Of the 216 students who graduated with a Master’s in business, management & marketing from WKU in 2021, 59% were men and 41% were women.
The majority of the students with this major are white. About 79% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Western Kentucky University with a master's in business, management & marketing.
Ethnic Background
Number of Students
Asian
2
Black or African American
16
Hispanic or Latino
14
White
170
Non-Resident Aliens
3
Other Races
11
Business, Management & Marketing Majors
Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.
by our College Data Analytics Team
